Taiwanese Actor's Likeness Misused in AI-Generated Videos Without Consent

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Taiwanese actor Meng Hao discovered his face was used without permission in AI-generated short videos, after his father-in-law saw the content online. The unauthorized use of his likeness by AI systems caused personal and reputational harm, highlighting privacy and rights violations in Taiwan.[AI generated]

Why's our monitor labelling this an incident or hazard?

The presence of AI is reasonably inferred from the mention of AI-generated short videos using the actor's face without his knowledge or consent. The harm is realized as the actor is suffering from the unauthorized use of his likeness, which constitutes a violation of personal rights. This fits the definition of an AI Incident because the AI system's use has directly led to a breach of obligations intended to protect fundamental rights. There is no indication that this is merely a potential risk or a response to a prior incident, so it is not an AI Hazard or Complementary Information. It is also not unrelated or a beneficial use, as harm is present.[AI generated]
AI principles
Privacy & data governanceRespect of human rights

Industries
Media, social platforms, and marketing

Affected stakeholders
Other

Harm types
ReputationalHuman or fundamental rights

AI system task:
Content generation


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