" À quand une interview dans mon bain ma puce " : Jeremstar lance un appel improbable à Kylian Mbappé
2026-09-25
Foot Mercato : Info Transferts Football - Actu Foot Transfert
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An AI-generated deepfake video depicting footballer Kylian Mbappé in a fake interview with influencer Jeremstar went viral, amassing over 25 million views and misleading many viewers and some media outlets. The realistic video caused widespread misinformation and potential reputational harm to Mbappé, highlighting risks of AI-generated content.[AI generated]
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a deepfake video that misrepresents a public figure, leading to misinformation and potential reputational harm. This constitutes harm to communities through the spread of false information. Since the AI-generated content has already been disseminated and caused confusion, this qualifies as an AI Incident under the definition of harm to communities due to misinformation caused by AI-generated content.[AI generated]