Tony Ramos reage ao uso de IA para recriar atores
2026-09-29
VEJA
The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.
Brazilian actor Tony Ramos was the victim of a deepfake video created with AI, which manipulated footage of him to falsely promote prostate medication. The unauthorized use of his image and voice led to reputational harm and public misinformation, highlighting the risks of AI misuse in audiovisual media.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a deepfake video of Tony Ramos, which is a direct misuse of AI technology leading to harm in the form of image and identity theft, misinformation, and potential reputational damage. This fits the definition of an AI Incident as the AI system's use has directly led to harm involving violation of rights and harm to the individual. The event is not merely a discussion or a potential risk but reports an actual occurrence of harm caused by AI misuse.[AI generated]