HC orders social media platforms to take down AI-deepfakes of Samantha Ruth Prabhu
2026-10-02
Hindustan Times
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The Bombay High Court ordered the removal of AI-generated deepfakes and unauthorized content misusing actor Samantha Ruth Prabhu's identity. The court granted her interim protection, restraining tech firms and online platforms from using her name, image, or voice without consent, citing violations of her personality and publicity rights.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions AI-generated deepfakes and manipulated content that infringe on the actor's personality rights, privacy, and dignity, which are violations of fundamental rights and moral rights under applicable law. The harm is realized and ongoing, as the court has recognized and ordered removal of such content. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's use in generating unauthorized and harmful content.[AI generated]