Celebrities Condemn AI-Generated Deepfake Video of Janhvi Kapoor and Jr NTR

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An AI-generated deepfake video featuring Janhvi Kapoor and Jr NTR, based on the song 'Chuttamalle', was circulated online, depicting explicit and disrespectful content. Celebrities including Jr NTR and Vijay Deverakonda condemned the misuse of AI, called for legal action against the creators, and urged stricter regulations to prevent such harm.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system used to generate manipulated sexually explicit content without consent, which constitutes a violation of rights and harm to the individual and community. The harm is realized and ongoing as the video is going viral. The AI system's role is pivotal in creating this harmful content. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
Respect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketing

Affected stakeholders
WomenOther

Harm types
ReputationalPsychologicalHuman or fundamental rights

AI system task:
Content generation


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