TikTok Accused of Placebo Safety Feature Testing on Minors

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New York State sued TikTok, alleging it secretly tested non-functional safety features on thousands of users, including children and teens. The AI-driven recommendation system failed to protect users from harmful content, misleading them about their safety. At least one teenager reportedly died after exposure to self-harm content during these tests.[AI generated]

Why's our monitor labelling this an incident or hazard?

TikTok's recommendation system is an AI system that uses algorithms to curate content feeds. The 'algorithm refresh' safety feature is an AI-driven tool designed to modify these recommendations to protect users from harmful content. The lawsuit alleges that TikTok deliberately provided a placebo version of this feature to thousands of users, including minors, misleading them into believing they were protected when they were not. This misuse and malfunction of the AI system directly led to harm by exposing vulnerable users to potentially harmful content and violating their rights to safety and truthful information. The involvement of AI in content recommendation and the direct harm caused by the malfunction or intentional disabling of the safety feature meets the criteria for an AI Incident.[AI generated]
AI principles
SafetyTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
Children

Harm types
Physical (death)Psychological

Business function:
Marketing and advertisement

AI system task:
Organisation/recommenders


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