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The campaign of Brazilian President Lula da Silva accused Meta of using AI-driven algorithms on Facebook and Instagram to restrict their content reach and ad promotion, allegedly favoring rival Flávio Bolsonaro. The campaign claims this selective moderation and technical failures harmed electoral fairness, prompting legal action and regulatory complaints against Meta.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (Meta's algorithms) in content promotion and ad delivery on social media. The campaign alleges that these AI systems have directly led to harm by interfering with electoral fairness, disadvantaging one candidate, and thus violating democratic rights and potentially electoral laws. The harm is realized and ongoing, not merely potential. Therefore, this meets the criteria for an AI Incident due to violations of rights and harm to communities caused by the AI system's use in the electoral context.[AI generated]