AI-Generated Image Triggers Racist Abuse Against Footballer Thiago Mendes

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Thiago Mendes, a Vasco footballer, faced a wave of racist abuse on social media after sharing an AI-generated image depicting him tearing the Boca Juniors crest. The image, initially created by a fan, went viral among Boca supporters, leading to widespread racist comments and forcing Mendes to delete the post and issue an apology.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was explicitly involved in generating the provocative image that triggered the racist harassment. The harm (racist abuse) is a direct injury to the player's well-being and dignity, fulfilling the harm to a person criterion. The AI system's output indirectly led to this harm by providing the content that sparked the attacks. The event is not merely a potential hazard or complementary information, as the harm has occurred. It is not unrelated or beneficial use, as the AI-generated content caused or contributed to the harm. Hence, the classification as AI Incident is appropriate.[AI generated]
AI principles
SafetyRobustness & digital security

Industries
Media, social platforms, and marketing

Affected stakeholders
Other

Harm types
ReputationalPsychological

AI system task:
Content generation


Articles about this incident or hazard