AI-Driven Targeted Advertising to Minors Sparks Health Concerns in Mexico

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Civil organizations in Mexico have raised concerns about AI-powered personalized advertising targeting minors on digital platforms. They argue that algorithms collect and profile children's data to promote unhealthy products, leading to physical and mental health risks. Current regulations focus on content but do not address AI-driven advertising models causing harm.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems in the form of algorithms that personalize advertising content based on user data. The use of these AI systems indirectly leads to harm by promoting unhealthy food products to minors, potentially causing physical and mental health issues. Although the harm is not described as a specific incident but rather as an ongoing issue, the direct link between AI-driven personalized advertising and harm to children's health qualifies this as an AI Incident under the framework, since harm to health of a group (minors) is occurring due to the AI system's use.[AI generated]
AI principles
Privacy & data governanceHuman wellbeing

Industries
Media, social platforms, and marketing

Affected stakeholders
Children

Harm types
Physical (injury)PsychologicalHuman or fundamental rights

Business function:
Marketing and advertisement

AI system task:
Organisation/recommenders


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