AI Deepfake Ads Misuse Lin Xinru's Likeness, Prompting Legal Action

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AI-generated advertisements featuring Lin Xinru's unauthorized likeness and voice appeared on Chinese social media platforms, promoting shampoo products. Despite being a brand ambassador, Lin Xinru did not consent to AI manipulation. Her team issued legal letters demanding removal, citing violation of image rights and reputational harm.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of AI systems to generate realistic but unauthorized content (deepfake videos) that impersonate a real person for commercial gain without consent. This misuse of AI has directly caused harm by violating the actress's rights and potentially misleading the public. The legal actions taken confirm the recognition of harm. Therefore, this qualifies as an AI Incident due to the realized violation of rights caused by AI-generated content.[AI generated]
AI principles
Privacy & data governanceRespect of human rights
Industries
Consumer productsMedia, social platforms, and marketing
Affected stakeholders
Women
Harm types
ReputationalHuman or fundamental rights
Business function:
Marketing and advertisement
AI system task:
Content generation

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