AI-Generated Deepfake Videos Used in Victorian Election Campaigns Spread Misinformation

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Victorian political parties used AI-generated deepfake videos in election ads, falsely depicting opponents making misleading statements about healthcare and other issues. These deepfakes, posted on social media, sparked public backlash and concerns over eroding trust in politics and the spread of misinformation during the election campaign.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems generating deepfake videos that falsely depict political figures, directly causing misinformation and undermining public trust in democratic processes. This meets the criteria for harm to communities and violations of rights under the AI Incident definition. The article details actual use and impact of these AI-generated videos, not just potential or hypothetical harm, so it is not an AI Hazard or Complementary Information. It is not Beneficial Use since the AI is the source of harm, nor is it Unrelated as AI involvement is explicit and central.[AI generated]
AI principles
Transparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
General publicGovernment

Harm types
ReputationalPublic interest

AI system task:
Content generation


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