AI-Generated Deepfake of Roberto Justus Used in Investment Scam

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Criminals used AI to create a deepfake video impersonating Brazilian businessman Roberto Justus, promoting a fraudulent investment platform. The realistic video led to financial losses for victims. Justus publicly denounced the scam, clarified his non-involvement, and took legal action to remove the content, but the video continues to circulate online.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of an AI system (deepfake technology) to generate synthetic video and audio impersonating a real person without consent. This AI-generated content is used to perpetrate a financial scam, causing harm to individuals who are defrauded. The harm is realized (people have lost money), and the AI system's role is pivotal in enabling the scam. Therefore, this qualifies as an AI Incident due to the direct link between AI misuse and harm to people (financial injury).[AI generated]
AI principles
AccountabilityTransparency & explainability

Industries
Financial and insurance services

Affected stakeholders
ConsumersBusiness

Harm types
Economic/PropertyReputational

AI system task:
Content generation


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