Introduced in October 2025, this Bill intends to amend Brazil’s Copyright Law (Lei nº 9.610/1998) to prohibit the public dissemination of realistic digital imitations of a person’s image, voice, or performance created using AI or similar technologies, without explicit consent. It applies to all individuals, including artists, and extends protection for 20 years posthumously. Exceptions include satire, parody, journalism, and public interest.
Initiative overview
The Bill responds to the rise of deepfakes and other AI-generated imitations that threaten personal dignity, artistic integrity, and privacy. It highlights the lack of specific legal protections in Brazil against unauthorized digital imitations, especially for non-public figures.