Chinese Actress Xu Qing's Face Replaced by AI in Film Without Consent

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Chinese actress Xu Qing was removed from the film 'Qing Mian Xiu Luo' and her face was replaced using AI technology without her consent. Her name was also omitted from credits and promotional materials, causing reputational harm and sparking public controversy over unauthorized AI use in media.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of AI face-swapping technology to replace the actress's face in a movie, which is an AI system's use leading to a violation of intellectual property and personal rights. The unauthorized AI manipulation has caused harm to the actress's reputation and rights, fulfilling the criteria for an AI Incident under violations of human rights or breach of obligations protecting intellectual property rights. Therefore, this is classified as an AI Incident.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsTransparency & explainabilityAccountabilityHuman wellbeing

Industries
Arts, entertainment, and recreationMedia, social platforms, and marketing

Affected stakeholders
WorkersGeneral public

Harm types
ReputationalHuman or fundamental rightsEconomic/Property

Severity
AI incident

Business function:
Marketing and advertisementCompliance and justice

AI system task:
Content generationRecognition/object detection


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