The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.
AI-generated deepfake videos of Joe Rogan have been used in TikTok advertisements to falsely promote a male enhancement product. The convincing deepfake misleads viewers, violates Rogan's rights, and exemplifies the harmful misuse of AI for deceptive advertising and potential consumer fraud.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system generating a deepfake video, which is used to promote a product falsely attributed to Joe Rogan. This misuse of AI leads to harm by deceiving viewers and violating the podcaster's rights, fulfilling the criteria for an AI Incident under violations of human rights and intellectual property rights. The harm is realized as the video is actively used in advertising, not merely a potential risk.[AI generated]
