AI-Generated Deepfake Audio Falsely Shows Messi Endorsing Political Candidate in Argentina

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AI-manipulated audio was used in viral videos to falsely depict Lionel Messi endorsing presidential candidate Javier Milei ahead of Argentina's elections. The videos, based on old interviews, spread widely on social media, raising concerns about AI-driven misinformation potentially influencing voters.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems in the form of manipulated audio likely generated or altered using AI techniques, which is an AI system's use leading to misinformation. However, the article does not report actual harm occurring from this misinformation, only that the manipulated content is circulating. Since the misinformation could plausibly lead to harm such as misleading voters or disrupting democratic processes, it fits the definition of an AI Hazard. The article's main focus is on debunking and clarifying the misinformation, which is a complementary information activity, but the core event is the existence and circulation of manipulated AI content with potential harm. Therefore, this is best classified as an AI Hazard due to the plausible future harm from misinformation spread via AI-manipulated media.[AI generated]
AI principles
Transparency & explainabilityDemocracy & human autonomyAccountabilityRobustness & digital securityRespect of human rights

Industries
Media, social platforms, and marketingGovernment, security, and defence

Affected stakeholders
General publicOther

Harm types
ReputationalPublic interest

Severity
AI hazard

AI system task:
Content generation


Articles about this incident or hazard

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Messi no dijo que hay que votar a Milei en estas entrevistas; los audios fueron manipulados

2023-08-12
Clarin
Why's our monitor labelling this an incident or hazard?
The event involves AI systems in the form of manipulated audio likely generated or altered using AI techniques, which is an AI system's use leading to misinformation. However, the article does not report actual harm occurring from this misinformation, only that the manipulated content is circulating. Since the misinformation could plausibly lead to harm such as misleading voters or disrupting democratic processes, it fits the definition of an AI Hazard. The article's main focus is on debunking and clarifying the misinformation, which is a complementary information activity, but the core event is the existence and circulation of manipulated AI content with potential harm. Therefore, this is best classified as an AI Hazard due to the plausible future harm from misinformation spread via AI-manipulated media.
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No, Messi no dijo que "hay que votar a Milei" en estas entrevistas: los audios fueron manipulados | Política

2023-08-16
Los Andes
Why's our monitor labelling this an incident or hazard?
The event involves AI technology in the form of manipulated audio in videos (likely AI-assisted deepfake), but the article's main narrative is about debunking false claims and clarifying facts. There is no indication that the manipulated videos have caused harm such as injury, rights violations, or disruption, nor is there a warning about plausible future harm. Therefore, this is not an AI Incident or AI Hazard. It is best classified as Complementary Information because it provides context and clarification about AI-generated misinformation and its detection, enhancing understanding of AI's societal impact without reporting a new harm or risk.
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Fake new: Messi no dijo "hay que votar a Milei"

2023-08-13
El Diario Nuevo Día
Why's our monitor labelling this an incident or hazard?
The event involves AI-generated manipulated audio in videos falsely showing Messi endorsing a political candidate. This constitutes AI involvement in misinformation. Although the harm (misinformation affecting elections) is plausible and serious, the article reports on the spread of false content rather than confirmed harm or disruption caused by it. Therefore, it fits the definition of an AI Hazard, as the AI system's use in creating manipulated content could plausibly lead to harm in the electoral context, but no direct harm is confirmed yet.