AI-Generated Deepfake Video Shows Messi Speaking Fluent English, Misleading Fans

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An AI system was used to create a highly realistic deepfake video of Lionel Messi speaking fluent English at a press conference, despite him not speaking the language publicly. The video went viral, misleading fans and raising concerns about the potential for AI-generated misinformation.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article details the use of an AI system to create a realistic deepfake video of a public figure speaking a language they do not actually speak publicly. Although the video itself is a product of AI, there is no evidence presented that it has caused injury, rights violations, or other harms at this time. The event highlights the capabilities of AI-generated synthetic media and the plausible risks associated with such technology, but no actual harm has been reported. Therefore, this qualifies as an AI Hazard due to the plausible future harm from misuse of deepfake technology, rather than an AI Incident or Complementary Information.[AI generated]
AI principles
Transparency & explainabilityAccountabilityPrivacy & data governanceRespect of human rightsSafetyRobustness & digital securityDemocracy & human autonomy

Industries
Media, social platforms, and marketingDigital security

Affected stakeholders
General public

Harm types
ReputationalHuman or fundamental rightsPublic interest

Severity
AI hazard

AI system task:
Content generation


Articles about this incident or hazard

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Lionel Messi hablando en inglés: ¿Cómo lo lograron con inteligencia artificial?

2023-09-12
Prensa Libre
Why's our monitor labelling this an incident or hazard?
The article details the use of an AI system to create a realistic deepfake video of a public figure speaking a language they do not actually speak publicly. Although the video itself is a product of AI, there is no evidence presented that it has caused injury, rights violations, or other harms at this time. The event highlights the capabilities of AI-generated synthetic media and the plausible risks associated with such technology, but no actual harm has been reported. Therefore, this qualifies as an AI Hazard due to the plausible future harm from misuse of deepfake technology, rather than an AI Incident or Complementary Information.
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¿Lionel Messi hablando en inglés? IA recrea video inédito del capitán de Argentina

2023-09-11
El Tiempo
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a synthetic video of Messi speaking English, indicating the presence of an AI system. However, there is no indication that this video caused injury, rights violations, disruption, or other harms. The event is about the viral spread of an AI-generated deepfake video, which is a known AI capability but without reported harm or credible risk of harm in this case. Hence, it does not meet the criteria for AI Incident or AI Hazard. It fits the definition of Complementary Information, as it informs about AI's impact and public reaction without describing a harmful event.
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¿Messi ya habla inglés de manera fluida? Video de inteligencia artificial ha confundido a fanáticos del fútbol | NTN24.COM

2023-09-11
NTN24 | Últimas Noticias de América y el Mundo.
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a synthetic video of Messi speaking fluent English, which is not true in reality. This involves the use of AI for voice and video synthesis, which can mislead viewers and cause misinformation. Although no direct harm such as injury or rights violations is reported as having occurred, the article highlights the plausible risk of harm from misuse of such AI-generated content, including false testimonies and misinformation. Therefore, this event qualifies as an AI Hazard because the AI system's use could plausibly lead to significant harm, even if no actual harm has yet materialized.