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AI-generated deepfake videos and voice imitating footballer Manuel Neuer were circulated online to falsely promote the scam app 'Strategic Focus.' The unauthorized use misled viewers, violated Neuer's rights, and prompted his management to consider legal action, highlighting the risks of AI misuse in creating deceptive content.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using AI-generated voice synthesis) that has been used maliciously to create a fake video of a public figure promoting a dubious app. This misuse of AI has directly led to potential harm by misleading people to invest money in a suspicious scheme, which constitutes harm to individuals and communities. Additionally, it violates the personality rights of Manuel Neuer and data protection regulations. Therefore, this qualifies as an AI Incident due to realized or ongoing harm caused by the AI system's misuse.[AI generated]