AI-Generated Deepfake of Manuel Neuer Used in Scam App Promotion

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AI-generated deepfake videos and voice imitating footballer Manuel Neuer were circulated online to falsely promote the scam app 'Strategic Focus.' The unauthorized use misled viewers, violated Neuer's rights, and prompted his management to consider legal action, highlighting the risks of AI misuse in creating deceptive content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system (deepfake technology using AI-generated voice synthesis) that has been used maliciously to create a fake video of a public figure promoting a dubious app. This misuse of AI has directly led to potential harm by misleading people to invest money in a suspicious scheme, which constitutes harm to individuals and communities. Additionally, it violates the personality rights of Manuel Neuer and data protection regulations. Therefore, this qualifies as an AI Incident due to realized or ongoing harm caused by the AI system's misuse.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsTransparency & explainabilityAccountabilitySafetyRobustness & digital security

Industries
Media, social platforms, and marketingDigital securityConsumer services

Affected stakeholders
OtherGeneral public

Harm types
ReputationalEconomic/PropertyHuman or fundamental rightsPublic interest

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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FC Bayern: Krasser Manuel Neuer-Fakes kursiert im Internet

2023-10-02
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Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using AI-generated voice synthesis) that has been used maliciously to create a fake video of a public figure promoting a dubious app. This misuse of AI has directly led to potential harm by misleading people to invest money in a suspicious scheme, which constitutes harm to individuals and communities. Additionally, it violates the personality rights of Manuel Neuer and data protection regulations. Therefore, this qualifies as an AI Incident due to realized or ongoing harm caused by the AI system's misuse.
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In Fake-Video verspricht Bayern-Star Manuel Neuer das große Geld - Video

2023-10-02
Focus
Why's our monitor labelling this an incident or hazard?
The video is explicitly described as a deepfake created using AI technology, impersonating Manuel Neuer to promote an investment app. This use of AI-generated content to deceive and potentially defraud viewers constitutes harm to communities and individuals through misinformation and financial scams. Therefore, this qualifies as an AI Incident due to the realized harm caused by the malicious use of AI-generated deepfake technology.
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Macht Manuel Neuer Werbung für eine Scam-App? Nein, dahinter steckt ein Deep-Fake

2023-10-03
watson.ch/
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating a deepfake video and voice impersonation of Manuel Neuer to promote a scam app. This misuse of AI directly leads to harm by misleading the public and potentially causing financial losses, fitting the definition of an AI Incident due to harm to communities and individuals. The article confirms the AI-generated nature of the content and the deceptive intent, thus meeting the criteria for an AI Incident rather than a hazard or complementary information.
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Wirbel um Werbung für Scam-App: Fieser Neuer-Fake sorgt für Aufruhr!

2023-10-02
TAG24
Why's our monitor labelling this an incident or hazard?
The video is explicitly described as AI-generated (a deepfake), which is an AI system creating realistic but fake content. The use of this AI-generated content to promote a scam app directly leads to harm by misleading people and potentially causing financial loss. Therefore, this event qualifies as an AI Incident due to realized harm caused by the AI system's misuse in generating deceptive content.
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KI imitiert Manuel Neuer - Bayern-Torhüter erwägt Klage

2023-10-05
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Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a deepfake video that falsely attributes statements to Manuel Neuer, misleading the public and potentially causing reputational harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm in the form of violation of rights and harm to an individual. The consideration of legal action further supports the seriousness of the harm caused.
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FC Bayern München: Wirbel um Fake-Werbung von Manuel Neuer! Management prüft rechtliche Schritte

2023-10-03
S Pox - Spox - Spox.com
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video generated using AI technology (voice synthesis and video manipulation) that falsely represents a public figure endorsing a product. This unauthorized use constitutes a violation of personality rights and data protection regulations, which are legal rights protecting individuals. Since the AI-generated content has already been disseminated and is causing harm to the individual's rights, this qualifies as an AI Incident under the category of violations of human rights or breach of applicable law protecting fundamental rights.