AI-Generated Deepfake of Mara Venier Used in Financial Scam

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An AI-generated deepfake video featuring Italian TV host Mara Venier and Elon Musk was circulated online to promote a fraudulent investment scheme. The video, shared by fake financial consultants, encouraged people to invest money, leading to financial harm and reputational damage. Venier has taken legal action to stop the scam.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of AI to generate a fake video (deepfake) that directly led to financial harm to individuals who were deceived into investing money. This constitutes harm to people through fraud, which falls under harm to communities or individuals. The AI system's use in creating the fake video is central to the incident, and the harm is realized, not just potential. Therefore, this qualifies as an AI Incident.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityRobustness & digital securitySafetyDemocracy & human autonomy
Industries
Financial and insurance servicesMedia, social platforms, and marketingDigital security
Affected stakeholders
ConsumersOther
Harm types
Economic/PropertyReputationalHuman or fundamental rights
Severity
AI incident
Business function:
Marketing and advertisement
AI system task:
Content generation

Articles about this incident or hazard

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Mara Venier, 'la mia immagine fake al centro di una truffa' - People - Ansa.it

2023-10-05
ANSA.it
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to generate a fake video (deepfake) that directly led to financial harm to individuals who were deceived into investing money. This constitutes harm to people through fraud, which falls under harm to communities or individuals. The AI system's use in creating the fake video is central to the incident, and the harm is realized, not just potential. Therefore, this qualifies as an AI Incident.
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La denuncia di Mara Venier: "Un mio fake con AI per truffare i creduloni"

2023-10-05
il Giornale.it
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate a fake video of Mara Venier, which was then used maliciously to scam people. This constitutes a direct harm to the community (harm to people through fraud and financial deception). The AI system's use is central to the incident, as it enabled the creation of a convincing fake that led to harm. Therefore, this qualifies as an AI Incident under the definition of causing harm to people through misuse of AI-generated content.
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Foto e video fake, come difendersi da truffe online che sfruttano I.A.

2023-10-06
Sky
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate manipulated visual content (deepfake) that was employed in a fraudulent scheme to deceive people into investing money, causing direct harm through financial loss and reputational damage. This fits the definition of an AI Incident as the AI system's use directly led to harm (fraud and deception).
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'figli di puttana truffatori!!' - che successo a mara venier? la conduttrice sbottata

2023-10-05
DAGOSPIA
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI-generated deepfake technology to create a fraudulent video that misleads people into a financial scam, causing direct harm to victims (financial loss) and violating rights (fraud). The AI system's use is central to the harm, fulfilling the criteria for an AI Incident. The harm is realized as victims have been contacted and deceived, not just a potential risk.
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Mara Venier: "La mia immagine fake riprodotta con l'AI per una truffa'

2023-10-06
Sky
Why's our monitor labelling this an incident or hazard?
The event describes an AI system generating a fake video of a public figure to promote a fraudulent financial product, which has already caused harm by deceiving viewers and potentially leading to financial loss. This meets the criteria for an AI Incident because the AI-generated content directly led to harm through fraud and deception. The involvement of AI in creating the fake likeness and the resulting scam is explicit and central to the incident.
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**Tv: Mara Venier denuncia, 'un mio fake con IA per truffare ingenui'**

2023-10-05
Quotidiano Libero
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a fake video of Mara Venier, which is used to promote a fraudulent investment scheme targeting naive individuals. This constitutes direct harm to people (financial fraud attempts) and harm to the reputation of the individual whose likeness was misused. The AI system's use in generating the deepfake is central to the incident. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's misuse.
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Mara Venier vittima di una truffa sul web: "Chiedo i danni, manca una legge seria"

2023-10-05
QuotidianoNet
Why's our monitor labelling this an incident or hazard?
The use of AI to create a fake video of Mara Venier to lure investors into a fraudulent scheme directly led to harm by deceiving people and potentially causing financial loss. This is a clear example of an AI Incident because the AI system's misuse caused actual harm to individuals and communities. The event involves the use of AI-generated content for fraudulent purposes, which is a violation of rights and causes harm. Therefore, it meets the criteria for an AI Incident.
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"Figli di putt*** truffatori": Mara Venier furiosa, scatta la denuncia

2023-10-05
Today
Why's our monitor labelling this an incident or hazard?
The event involves an AI system used to create a deepfake video of a public figure to promote a fraudulent financial scheme. This misuse of AI has directly led to harm by misleading people, causing reputational damage to Mara Venier, and potentially financial harm to victims of the scam. The AI system's role is pivotal in enabling the deception, fulfilling the criteria for an AI Incident under violations of rights and harm to communities through fraud and misinformation.
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Mara Venier denuncia: "La mia immagine falsa usata una truffa, attenti non sono io". Ecco come hanno realizzato la foto finta

2023-10-06
Milleunadonna
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI systems to create fake images of a public figure, which are then used in a scam to defraud people. This constitutes direct harm to individuals (financial harm) and harm to communities (through deception and fraud). The AI system's role is pivotal in creating the convincing fake images that enable the scam. Therefore, this qualifies as an AI Incident under the definition of harm caused by AI system use.
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La truffa con il video di Mara Venier ed Elon Musk sviluppato con l'Intelligenza Artificiale

2023-10-05
informazione interno
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to generate a deepfake video that is actively used to perpetrate a financial scam. The harm is realized as people are misled into investing money based on false AI-generated content. This fits the definition of an AI Incident because the AI system's use directly leads to harm to persons through fraud and deception. The presence of AI is explicit in the generation of the video, and the harm is actual, not just potential.
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Mara Venier denuncia: "Un mio fake con Intelligenza Artificiale per truffare ingenui"

2023-10-05
Newsbiella.it
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to create a deepfake video of Mara Venier, which is then used to scam people out of money. This constitutes a direct harm to individuals (financial loss) and to the victim's reputation, fitting the definition of an AI Incident. The AI system's use in generating the fake content is central to the harm caused. Therefore, this is classified as an AI Incident.
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Mara Venier insieme a Elon Musk: il video è un fake realizzato con l'AI per truffare

2023-10-06
Startupitalia
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a deepfake video impersonating public figures to deceive individuals into making an investment, which constitutes a direct harm to people (financial harm). This fits the definition of an AI Incident because the AI-generated content directly led to a fraudulent scheme causing harm to individuals. The involvement of AI in generating the fake video and the resulting scam is explicit and central to the event.
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"Figli di pu***na truffatori!": Mara Venier furiosa, cosa le hanno fatto?

2023-10-06
Donnaclick
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly used to create a synthetic video (deepfake) of Mara Venier, which was then used in a scam to solicit investments fraudulently. The AI-generated content directly contributed to the harm by enabling deception and financial fraud, which falls under harm to persons (financial harm) and violation of rights (fraud). Therefore, this qualifies as an AI Incident because the AI system's use directly led to realized harm through fraudulent activity and reputational damage.
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Mara Venier: "Mia immagine fake riprodotta con l'Intelligenza Artificiale per una truffa"

2023-10-06
Il Decoder
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate a deepfake image and video that directly facilitated a financial scam, causing harm to people (financial loss and deception). This fits the definition of an AI Incident because the AI system's use directly led to harm to individuals (harm to communities and property through fraud). The involvement of legal and police actions further confirms the recognition of harm. Therefore, this is classified as an AI Incident.
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Mara Venier: "La mia immagine riprodotta con l'Intelligenza Artificiale per truffare gli italiani" - Notizie italiane in tempo reale!

2023-10-05
Notizie italiane in tempo reale!
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to create a manipulated, AI-generated video of Mara Venier, which is then used in a scam to defraud people financially. The AI system's use directly leads to harm (financial fraud and reputational damage), fulfilling the criteria for an AI Incident. The involvement of AI is explicit and central to the harm caused, and the harm is realized, not just potential. Hence, this is classified as an AI Incident.