Disney's Use of AI-Generated Extras in 'Prom Pact' Triggers Labor Dispute and Backlash

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Disney's use of AI-generated digital extras in the film 'Prom Pact' sparked widespread criticism and fueled ongoing strikes by actors' unions, who fear job loss and rights violations. The incident highlights concerns over studios using AI to replicate actors' likenesses without consent, leading to labor disputes and social outrage.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly describes the use of AI-generated replicas of actors without their consent, which is a misuse of AI technology leading to harm against actors' labor rights and potentially intellectual property rights. This misuse has caused real harm by undermining actors' employment and compensation, contributing to a labor dispute and failed negotiations. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to violations of labor rights and unfair treatment of individuals.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityHuman wellbeing

Industries
Arts, entertainment, and recreationMedia, social platforms, and marketing

Affected stakeholders
WorkersTrade unions

Harm types
Economic/PropertyHuman or fundamental rightsReputationalPsychological

Severity
AI incident

Business function:
Research and development

AI system task:
Content generation


Articles about this incident or hazard

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Disney Slammed for Using AI Generated Background Actors Amid SAG-AFTRA Strike

2023-10-13
Movieweb
Why's our monitor labelling this an incident or hazard?
The article explicitly describes the use of AI-generated replicas of actors without their consent, which is a misuse of AI technology leading to harm against actors' labor rights and potentially intellectual property rights. This misuse has caused real harm by undermining actors' employment and compensation, contributing to a labor dispute and failed negotiations. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to violations of labor rights and unfair treatment of individuals.
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Disney Mocked for Ludicrously Fake CGI "Actors" in Crowd Scene

2023-10-13
Futurism
Why's our monitor labelling this an incident or hazard?
The article describes the use of AI-generated CGI actors as a contentious issue and a point of negotiation in ongoing labor strikes, highlighting potential rights violations and labor concerns. However, it does not document any direct or indirect harm that has already occurred due to the AI system's use, only the plausible future harm and legal responses. Therefore, this situation is best classified as Complementary Information, as it provides context and updates on societal and governance responses to AI use in media production, rather than reporting a specific AI Incident or Hazard.
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Disney's Prom Pact Caught Appearing To Use Creepy AI Extras & Twitter Cries Foul - Looper

2023-10-15
Looper.com
Why's our monitor labelling this an incident or hazard?
The event describes Disney's use of AI to create digital extras in a film, apparently without consent or compensation to the actors whose likenesses were scanned and used. This constitutes a violation of intellectual property and labor rights, as it involves unauthorized use of personal likeness for commercial purposes. The AI system's use directly leads to a breach of actors' rights, fitting the definition of an AI Incident under violations of human rights or labor rights.
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Disney Teen Movie Went Viral Over Bad CGI Background Artists

2023-10-14
UPROXX
Why's our monitor labelling this an incident or hazard?
The article involves AI-related concerns in the entertainment industry, specifically about digital likenesses and AI use in background characters. However, the actual background characters in the viral clip are CGI, not AI-generated or AI-driven, so no AI system caused harm or malfunction. The article discusses ongoing negotiations and consent issues related to AI use, which is a governance and societal response to AI developments. There is no realized harm or plausible immediate harm from AI systems described, so it is not an AI Incident or AI Hazard. The article provides context and updates on AI-related industry practices and union negotiations, fitting the definition of Complementary Information.
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Disney slammed for including creepy digital extras in recent movie

2023-10-13
JoBlo's Movie Emporium
Why's our monitor labelling this an incident or hazard?
The event describes the use of digital scans of actors to create digital extras, which is an AI-related technology. The controversy and strike by SAG-AFTRA focus on the studios' use of these digital likenesses without proper consent, which constitutes a violation of labor and intellectual property rights. Since the use of AI/digital scans has directly led to a dispute over rights and labor conditions, this qualifies as an AI Incident under the category of violations of human rights or breach of labor rights.
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Disney's "Prom Pact" Sparks Debate Over The Use Of AI Background Actors

2023-10-12
What's On Disney Plus
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create digital replicas of background actors, replacing human performers and potentially causing job losses, which is a violation of labor rights. The unions' opposition and the strike context highlight the harm to actors. Additionally, the poor visual quality of AI-generated actors harms the audience's experience, a form of harm to communities. The AI system's use in production directly leads to these harms, meeting the criteria for an AI Incident.
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In the midst of actors' strike in Hollywood, Disney uses AI to generate extras in its films

2023-10-17
USANews Press Release Network
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to generate digital extras in a film, which is an AI system application. The use of AI in this way has directly led to labor disputes and concerns about rights violations, which fall under harm category (c) - violations of human rights or breach of labor rights. The actors' strike and union demands are a direct consequence of this AI use. Hence, the event meets the criteria for an AI Incident rather than a hazard or complementary information.
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Networks explode against Disney for using artificial intelligence

2023-10-13
Bullfrag
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated digital actors being used in a Disney film, which has triggered strikes by actors fearing replacement and unfair labor practices. This constitutes a violation of labor rights and human rights protections, as the AI system's use is directly linked to harm to a group of people (actors) through potential job displacement and unfair labor conditions. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm in the form of labor rights violations and social conflict.
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Disney's Prom Pact has faced backlash for its use of digital extras, with a clip from the film's opening scene going viral on social media. The scene

2023-10-14
Bollyinside - Breaking & latest News worldwide
Why's our monitor labelling this an incident or hazard?
The event describes the use of digital extras created by CG artists, not AI-generated or AI-driven digital replicas. While actors express concerns about potential future misuse of AI to recreate their likenesses without consent, the current incident does not involve AI causing harm or malfunction. Therefore, it does not qualify as an AI Incident. The concerns about future misuse represent a plausible risk but are not realized harms or direct AI involvement at this time, so it qualifies as an AI Hazard. However, since the event mainly reports on backlash and concerns without direct AI involvement or harm, it is best classified as Complementary Information, as it provides context on societal and labor concerns related to AI and digital technologies in entertainment.