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AI-generated deepfake videos are being used in Cyprus to impersonate journalists and TV presenters in social media ads promoting pharmaceutical products. Authorities warn that these deceptive ads can mislead the public into unsafe purchases, posing health risks and undermining trust in media figures.[AI generated]
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates realistic synthetic media. The use of deepfakes in advertisements to mislead people into buying pharmaceutical products constitutes an AI Incident because it directly leads to harm by deceiving individuals, potentially causing health or financial harm. The involvement of AI in generating the deceptive content and the realized harm through misleading advertisements fits the definition of an AI Incident.[AI generated]