AI-Generated Deepfake Video of Japanese Prime Minister Spreads on Social Media

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A fake video of Prime Minister Fumio Kishida, created using generative AI to mimic his voice and image and falsely display a news program's logo, was widely spread on social media. The incident caused public misinformation and reputational harm, prompting strong protests from Nippon TV and raising concerns about AI misuse.[AI generated]

Why's our monitor labelling this an incident or hazard?

The video uses generative AI technology to create manipulated content that falsely represents a public figure and a news organization, leading to misinformation and reputational harm. The AI system's use directly leads to harm by spreading false and harmful content. Therefore, this qualifies as an AI Incident under the definition of harm to communities and violation of rights caused by AI-generated misinformation.[AI generated]
AI principles
AccountabilityTransparency & explainabilityRobustness & digital securityDemocracy & human autonomyRespect of human rights

Industries
Media, social platforms, and marketingGovernment, security, and defence

Affected stakeholders
General publicGovernmentBusiness

Harm types
ReputationalPublic interest

Severity
AI incident

AI system task:
Content generation


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