Sara Tendulkar Targeted by Deepfake Images and Social Media Impersonation

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Sara Tendulkar, daughter of Sachin Tendulkar, has been targeted by AI-generated deepfake images and fake social media accounts impersonating her on X (formerly Twitter). She publicly condemned the misuse of AI technology for spreading misinformation and called for action against fraudulent accounts, highlighting the reputational and personal harm caused.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly mentions deepfake images, which are AI-generated synthetic media, used to impersonate Sara Tendulkar on social media platforms. This misuse of AI has directly led to harm in the form of misinformation, reputational damage, and violation of personal rights. Therefore, it qualifies as an AI Incident due to the realized harm caused by the AI system's malicious use.[AI generated]
AI principles
AccountabilityHuman wellbeingPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainability

Industries
Media, social platforms, and marketingDigital security

Affected stakeholders
General public

Harm types
ReputationalPsychologicalHuman or fundamental rights

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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Sara Tendulkar, Sachin Tendulkar's daughter, hits back at social media over deepfakes

2023-11-22
The News International
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions deepfake images, which are AI-generated synthetic media, used to impersonate Sara Tendulkar on social media platforms. This misuse of AI has directly led to harm in the form of misinformation, reputational damage, and violation of personal rights. Therefore, it qualifies as an AI Incident due to the realized harm caused by the AI system's malicious use.
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Sara Tendulkar raises concern over fake social media accounts, deepfakes

2023-11-24
Deccan Herald
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the creation and dissemination of deepfake photos using advanced AI models, which are fake and misleading. This constitutes a violation of rights related to personal identity and authenticity, and harms the community by spreading misinformation. Since the harm is occurring through the misuse of AI-generated content, this qualifies as an AI Incident under the framework's definition of harm to communities and violations of rights caused by AI misuse.
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Sara Tendulkar REACTS To Viral AI Deepfake Videos And Photos; Calls It 'Misuse Of Technology'

2023-11-22
Jagran English
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the creation and dissemination of AI deepfake videos and photos that impersonate individuals without their consent, which constitutes a violation of rights and harms the individuals' reputations. The misuse of AI technology here has directly led to harm through misinformation and impersonation, fitting the definition of an AI Incident due to violations of rights and harm to communities.
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Sara Tendulkar asks Twitter to take action against people sharing her deepfake photos

2023-11-22
Economic Times
Why's our monitor labelling this an incident or hazard?
Deepfakes are AI-generated manipulated media that can cause harm by spreading misinformation and impersonating individuals, leading to reputational damage and misleading the public. The article describes the actual circulation of deepfake photos causing harm to Sara Tendulkar, with a direct link to AI technology misuse. This meets the criteria for an AI Incident as the AI system's use has directly led to harm to communities and violation of rights. The event is not merely a potential risk or a general discussion but involves realized harm from AI misuse.
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No, Sara Tendulkar does not have a Twitter account.

2023-11-22
Economic Times
Why's our monitor labelling this an incident or hazard?
The event describes a fake social media account impersonating Sara Tendulkar using deepfake photos, which are AI-generated or AI-manipulated images that distort reality. This misuse of AI technology has led to harm by spreading false information and impersonation, which can be considered harm to the individual and communities through misinformation and violation of personal rights. The account was verified and had a large following, amplifying the impact. Therefore, this qualifies as an AI Incident due to the realized harm caused by the AI system's misuse in generating deepfake content and impersonation.
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Sara Tendulkar expresses concern over misuse of technology amid deepfake photos take over the internet

2023-11-23
Indiatimes
Why's our monitor labelling this an incident or hazard?
Deepfake images are generated using AI systems that create realistic but fake content. The creation and dissemination of such deepfakes impersonate Sara Tendulkar and mislead people, which is a violation of rights and harms the community by spreading false information. Since the harm is occurring (fake accounts and images are actively misleading people), this qualifies as an AI Incident under the framework.
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Sara Tendulkar calls out her fake accounts on X, expresses anger over deepfake photos with Shubhman Gill: 'Entertainment should never come at the expense of truth' | Etimes - Times of India Videos

2023-11-23
The Times of India
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake photos and videos created using AI technology to impersonate celebrities, which is a direct misuse of AI systems. This misuse leads to harm by spreading false information and damaging the reputations of the individuals involved, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The presence of AI systems is clear from the creation of deepfakes, and the harm is realized as these fake accounts and images are actively misleading people.
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"Intent To Impersonate Me": Sara Tendulkar Concerned By 'Deepfake Photos' Of Her On Social Media | Cricket News

2023-11-22
NDTVSports.com
Why's our monitor labelling this an incident or hazard?
Deepfake photos are generated using AI systems that manipulate images to create realistic but fake representations. The impersonation and dissemination of such deepfakes on social media platforms can cause harm to the individual's reputation and mislead the public, constituting a violation of personal rights. Since the event describes actual misuse of AI-generated deepfake content causing harm, it qualifies as an AI Incident.
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Why Is Sara Tendulkar ANGRY?

2023-11-23
Rediff.com India Ltd.
Why's our monitor labelling this an incident or hazard?
The creation and use of deepfake photos involve AI systems generating manipulated content that impersonates a real person. The harm here is the violation of personal rights and misleading the public, which falls under violations of human rights or breach of obligations intended to protect fundamental rights. Since the deepfake photos have been created and used to mislead, this constitutes an AI Incident due to realized harm caused by AI-generated content.
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Sachin's daughter Sara Tendulkar hits back after her deepfake photos, fake accounts run riot

2023-11-22
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions deepfake photos, which are AI-generated synthetic media, and fake accounts created to impersonate Sara Tendulkar. The misuse of AI technology here directly leads to harm in terms of misinformation, impersonation, and violation of personal rights. This fits the definition of an AI Incident because the AI system's use (deepfake generation) has directly led to harm to a person (reputational and privacy harm) and harm to communities (misinformation and deception).
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Sara Tendulkar Calls Out Impersonation and Deepfake Misuse on Social Media - News18

2023-11-22
News18
Why's our monitor labelling this an incident or hazard?
The article describes the circulation of deepfake images and videos created using AI technology to impersonate Sara Tendulkar, which constitutes a violation of personal rights and harms the authenticity of information online. The AI system's use in generating these manipulated media has directly led to these harms. Therefore, this qualifies as an AI Incident under the framework, as the misuse of AI has caused realized harm to an individual and the community's trust in information.
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Sara Tendulkar's Deepfake Photos With Ꮪhubman Gill Go Viral, Here's How She Slams Fake Users

2023-11-23
India News, Breaking News, Entertainment News | India.com
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that digitally alters images and videos to create realistic but fabricated content. The creation and circulation of deepfake photos and videos of Sara Tendulkar and others represent a direct misuse of AI systems leading to harm, including violations of privacy, potential defamation, and misinformation. Since the harm is occurring (the deepfakes are viral and causing distress), this qualifies as an AI Incident under the definitions provided, specifically under violations of human rights and harm to communities.
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Sara Tendulkar Takes Stand Against Fake Accounts And Deepfakes: Calls For Social Media Platforms To Act

2023-11-22
Zee News
Why's our monitor labelling this an incident or hazard?
The presence of deepfake photos indicates the use of AI systems to generate realistic but fake images. The creation and operation of a fake account with such content directly harms Sara Tendulkar by impersonation and spreading false information, which constitutes harm to an individual and communities through misinformation and deception. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm through impersonation and misinformation dissemination. The article focuses on the realized harm and the call for action, not just potential risks or general commentary, confirming the classification as an AI Incident.
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Sara Tendulkar calls out fake X account, expresses concern over deepfake photos

2023-11-22
India Today
Why's our monitor labelling this an incident or hazard?
Deepfake photos are generated using AI systems that manipulate images to create realistic but fake content. The creation and dissemination of such deepfakes can harm individuals by damaging their reputation and misleading the public. The fake account impersonating Sara Tendulkar also contributes to misinformation and potential harm. Since the deepfake photos have been found and are circulating, this constitutes realized harm related to AI misuse, fitting the definition of an AI Incident due to violation of rights and harm to the individual's reputation and community trust.
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Sara Tendulkar Takes A Stand Against Impersonation; Condemns Deepfake Photos With Shubhman Gill

2023-11-23
Mashable India
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system capable of generating realistic manipulated images and videos. The article explicitly mentions the creation and spread of deepfake photos of Sara Tendulkar, which constitutes a direct harm to her reputation and identity, as well as a violation of rights related to digital impersonation. Since the harm is realized and linked directly to the use of an AI system (deepfake generation), this qualifies as an AI Incident under the framework.
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Sara Tendulkar HITS Back After Deepfake Photos Go Viral On Social Media

2023-11-23
TimesNow
Why's our monitor labelling this an incident or hazard?
Deepfake images are created using AI systems that generate realistic but fake content. The viral spread of such AI-generated fake photos targeting Sara Tendulkar represents a direct harm to her reputation and privacy, which falls under violations of rights. Since the misuse of AI-generated deepfakes has already occurred and caused harm, this qualifies as an AI Incident.
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Sara Tendulkar shares a post on Instagram about her deepfake photos on X

2023-11-23
Business Standard
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the creation and dissemination of deepfake images, which are AI-generated synthetic media. The harm is realized as the victim, Sara Tendulkar, is publicly affected by false representations, which can lead to reputational damage and misinformation. This fits the definition of an AI Incident because the AI system's use (deepfake generation) has directly led to harm to a person and communities through misinformation and impersonation. Therefore, this is classified as an AI Incident.
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Sara Tendulkar urges X to take action against her deepfakes

2023-11-22
NewsBytes
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates realistic but fake images. The creation and dissemination of deepfake photos of Sara Tendulkar and fake impersonation accounts on X (Twitter) directly cause harm by misleading people and violating her rights. Since the harm is occurring and the AI system's misuse is central to the event, this qualifies as an AI Incident.
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'Deepfakes far from reality': Sara Tendulkar exposes fake X account; raises alarm over misuse of technology

2023-11-22
Asianet News Network Pvt Ltd
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of deepfake technology to create manipulated images and a fake social media account impersonating Sara Tendulkar, which misled people. This constitutes a violation of rights and harm to the community through misinformation and impersonation. Since the harm is occurring (deceptive impersonation and dissemination of manipulated images), this qualifies as an AI Incident. The AI system's use in creating deepfakes directly led to the harm described.
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'Far from reality...': Sara Tendulkar breaks silence on her deepfake photos with Shubhman Gill

2023-11-22
India TV News
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates manipulated images or videos. The creation and spread of these deepfakes constitute a misuse of AI technology leading to misinformation and potential reputational harm to individuals, which is a form of harm to communities and violation of rights. Since the deepfakes are actively circulating and causing harm by misleading people and impersonating individuals, this qualifies as an AI Incident under the framework.
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Sara Tendulkar issues clarification on her rumoured 'X' account, expresses concern over misuse of technology

2023-11-22
India TV News
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates realistic but fake images and videos. The circulation of such deepfakes constitutes a misuse of AI that has directly led to harm in terms of misinformation and impersonation, which can be considered harm to the individual and potentially to communities through misleading content. Therefore, this event qualifies as an AI Incident due to the realized harm caused by the AI-generated deepfake content and impersonation.
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Sara Tendulkar makes first statement after deepfake photos' controversy

2023-11-22
GEO TV
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions deepfake photos, which are AI-generated synthetic media, being used maliciously to impersonate Sara Tendulkar. This misuse of AI technology has led to harm in terms of misinformation and reputational damage, fulfilling the criteria for an AI Incident as it involves violations of rights and harm to communities through misinformation and impersonation. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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'Far from reality': Sara Tendulkar talks about deepfake photos of her on social media

2023-11-22
Daily News and Analysis (DNA) India
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates manipulated images or videos. The creation and dissemination of deepfake photos impersonating Sara Tendulkar constitute a direct misuse of AI, leading to harm in the form of misinformation and violation of personal rights. The impersonation accounts on social media platforms further exacerbate this harm. Since the harm is realized and directly linked to the AI system's misuse, this qualifies as an AI Incident.
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Deepfake Videos: Sachin Tendulkar's daughter Sara Tendulkar becomes the next target, says 'Disconcerting to see...'

2023-11-22
Firstpost
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that manipulates visual content to create realistic but fake representations of people. The article describes how Sara Tendulkar has become a victim of deepfake images, which are being used to impersonate her and mislead others. This misuse of AI has directly led to harm in terms of violation of personal rights and potential reputational damage. Therefore, this event qualifies as an AI Incident due to the realized harm caused by the malicious use of an AI system.
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Sara Tendulkar reacts to her deepfake pictures

2023-11-22
ARY NEWS
Why's our monitor labelling this an incident or hazard?
The event describes the creation and dissemination of deepfake images, which are AI-generated manipulated content. This misuse of AI technology has led to misinformation and impersonation, harming Sara Tendulkar's personal reputation and misleading the public. Such harms fall under violations of rights and harm to communities. Since the harm is realized and directly linked to the AI system's misuse, this qualifies as an AI Incident.
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Sara Tendulkar calls for action against deepfake photos, fake accounts

2023-11-22
OpIndia
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology, which employs AI techniques like deep learning to manipulate images and videos. The misuse of these AI systems has directly led to harm by creating fake accounts and manipulated content that impersonates individuals, misleading the public and violating rights. The harm is realized, not just potential, as the manipulated photos and videos are circulating and causing distress. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Revealed! Here's truth behind Sara Tendulkar's Twitter account

2023-11-23
The Siasat Daily
Why's our monitor labelling this an incident or hazard?
The article describes the creation and dissemination of AI-generated deepfake images impersonating a public figure, which constitutes a violation of personal rights and can cause reputational harm. The AI system's use in generating and spreading false content has directly led to harm, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. Therefore, this event is classified as an AI Incident.
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Sara Tendulkar highlights deepfake threat, seeks action against identity theft

2023-11-24
Daily Pakistan Global
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates manipulated media content. The misuse of this AI system has directly led to the harm of identity theft and misinformation affecting Sara Tendulkar and potentially the public. The event describes realized harm through the circulation of deepfake photos and fake accounts impersonating her, which fits the definition of an AI Incident due to violations of rights and harm to communities. Therefore, this event qualifies as an AI Incident.
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Sara Tendulkar SLAMS Fake Account On X For Impersonating Her, Sharing Deepfake Photos; Deletes Statement Later

2023-11-22
Free Press Journal
Why's our monitor labelling this an incident or hazard?
The use of deepfake technology implies the involvement of an AI system generating manipulated images to impersonate a person. This misuse of AI has led to harm by misleading people and violating the individual's identity rights, which constitutes a violation of rights under applicable law. Therefore, this event qualifies as an AI Incident due to the realized harm caused by the AI system's malicious use.
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Sports News | Sachin's Daughter Sara Tendulkar Demands Action Against Her Deepfakes, Says It's Misuse of Technology | LatestLY

2023-11-22
LatestLY
Why's our monitor labelling this an incident or hazard?
The creation and dissemination of deepfake images involve AI systems that generate manipulated content. The misuse of these AI-generated deepfakes has directly led to harm in terms of impersonation and misinformation, affecting Sara Tendulkar's personal rights and potentially misleading communities. Therefore, this qualifies as an AI Incident due to violations of rights and harm to communities through misinformation and impersonation.
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Sara Tendulkar Calls Out Fake X Accounts for Circulating Her Deepfake Photos With Rumoured BF Shubman Gill, Says 'It Is Disconcerting To See Misuse of Technology' | 🎥 LatestLY

2023-11-23
LatestLY
Why's our monitor labelling this an incident or hazard?
Deepfake photos are generated using AI systems that create realistic but fake images. The circulation of these deepfakes constitutes a misuse of AI technology leading to harm in the form of misinformation and impersonation, which can be considered harm to communities and violation of rights. Since the event describes the actual circulation of these deepfakes and the resulting harm, it qualifies as an AI Incident.
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Sachin's daughter Sara Tendulkar demands action against her deepfakes, says it's misuse of technology

2023-11-22
Asian News International (ANI)
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system (deepfake technology) used maliciously to create fake images that impersonate a person, which constitutes a violation of rights and harm to the individual and potentially to the community by spreading misinformation. Since the deepfakes have already been created and circulated, causing harm, this qualifies as an AI Incident under the definitions provided. The misuse of AI to produce harmful content that misleads and impersonates individuals is a direct harm linked to the AI system's use.
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Sara Tendulkar slams fake account on X for impersonating her - Hum NEWS

2023-11-22
ہم نیوز
Why's our monitor labelling this an incident or hazard?
The event describes the misuse of AI-generated deepfake images to impersonate a public figure on social media, which is a misuse of AI technology. While the impersonation and misleading nature of the account is confirmed, the article does not indicate that actual harm such as defamation, financial loss, or other direct harms have occurred yet. The situation represents a credible risk of harm through misinformation and impersonation, but the harm is not explicitly stated as realized. Therefore, this qualifies as an AI Hazard, as the misuse of AI could plausibly lead to harm if continued or escalated.
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Sara Tendulkar Finally Reacts To Her Deepfake Pic With Shubman Gilll; 'Entertainment Shouldn't Come At Cost Of Truth' - Woman's era

2023-11-23
womansera.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake, which is an AI-generated manipulated image. The creation and dissemination of this deepfake image have directly led to harm by misleading the public and potentially damaging Sara Tendulkar's reputation. The misuse of AI to impersonate and spread false information about a person fits the definition of an AI Incident, as it causes harm to the individual and communities through misinformation and violation of rights. Therefore, this event qualifies as an AI Incident.
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Truth Over Entertainment: Sara Tendulkar Hits Back At Her Deepfake...

2023-11-23
SheThePeople TV
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems (deep learning-based deepfake generation) being used maliciously to create fake images of a person, leading to harm through impersonation and misinformation. The harm is realized as the celebrity expresses distress and calls for action against these fake accounts. This fits the definition of an AI Incident because the AI system's use has directly led to harm in terms of violation of rights and harm to community trust and authenticity online.
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Sara Tendulkar calls out fake accounts, raises concern over deepfake photos

2023-11-22
Inside Sport India -
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake photos, which are AI-generated synthetic media, being used to create misleading and fake images of Sara Tendulkar. The presence of fake accounts impersonating her on social media platforms further indicates misuse of AI systems. This misuse has directly led to harm in terms of misinformation, reputational damage, and violation of personal rights. Therefore, this qualifies as an AI Incident because the development and use of AI systems (deepfake generation) have directly led to harm.
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Sara Tendulkar raises concerns over fraudulent X accounts, rings alarm on deepfake images

2023-11-22
NEWS9LIVE
Why's our monitor labelling this an incident or hazard?
The event describes the creation and dissemination of deepfake images and videos using AI technology, which have directly led to harm in the form of impersonation and misinformation affecting public figures. This constitutes a violation of rights and harm to communities through the spread of false information. Therefore, it qualifies as an AI Incident because the AI system's use has directly led to realized harm. The government's response and public warnings further confirm the seriousness of the issue.
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Sachin's daughter Sara Tendulkar falls victim to deep fake image trend; calls for suspension of such accounts

2023-11-22
PTC News
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems used to generate deepfake images, which are fraudulent and misleading. The misuse of these AI-generated images has directly led to harm in terms of identity theft, reputational damage, and violation of personal rights. Since the harm is occurring due to the AI system's outputs being used maliciously, this qualifies as an AI Incident under violations of human rights and harm to communities. The call for suspension of such accounts further indicates the recognition of harm caused by these AI-generated deepfakes.
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सारा तेंदुलकर को क्यों आया गुस्सा, किसे लगाई लताड़? फिर डिलीट कर दी इंस्टा स्टोरी

2023-11-22
Navbharat Times
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of deepfake technology, which is an AI system capable of generating realistic but fake images. The misuse of this AI system has directly led to harm by spreading misleading and fake images of Sara Tendulkar, causing reputational harm and misleading the public. This fits the definition of an AI Incident as the AI system's use has directly led to harm (violation of rights and harm to an individual).
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शुभमन गिल संग डीपफेक फोटोज वायरल होने पर फूटा सारा तेंदुलकर का गुस्सा, लंबी-चौड़ी पोस्ट शेयर कर जानिए किसको लगाई लताड़

2023-11-23
hindi
Why's our monitor labelling this an incident or hazard?
Deepfake photos are generated by AI systems that synthesize realistic but fake images. The misuse of such AI-generated content has directly led to reputational harm and misinformation, which falls under harm to communities and individuals. Since the deepfake images have already been circulated and caused harm, this qualifies as an AI Incident under the framework, specifically harm to communities and individuals through misinformation and violation of personal rights.
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फेक अकाउंट, डीपफेक फोटो से परेशान हुईं सारा तेंदुलकर, पोस्ट शेयर करके बयां किया दर्द, शुभमन गिल के साथ की तस्वीर हुई थी वायरल

2023-11-22
Hindustan
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake photos, which are AI-generated manipulated images, causing distress to Sara Tendulkar. The fake account impersonating her and sharing these images is a misuse of AI technology leading to harm (emotional distress, violation of rights). The AI system's use in creating deepfakes and enabling impersonation directly leads to harm, fulfilling the criteria for an AI Incident under violations of rights and harm to individuals.
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सोशल मीडिया पर फेक तस्वीरों को शेयर करने वालों पर भड़की सारा तेंदुलकर, कही बड़ी बात

2023-11-22
Sportskeeda
Why's our monitor labelling this an incident or hazard?
The article describes the creation and sharing of deepfake images involving Sara Tendulkar and Shubman Gill, which are AI-generated manipulated media causing misinformation and reputational harm. The AI system's use (deepfake generation) has directly led to harm by misleading the public and violating personal rights. Therefore, this event meets the criteria for an AI Incident due to realized harm from AI misuse.
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Shubman Gill संग फोटोज वायरल होने पर गुस्सा हुई Sara Tendulkar, फोटो की सच्चाई पर लगाई क्लास |Sara Tendulkar got angry after with Shubman Gill deep fake photos went | Patrika News

2023-11-23
Patrika News
Why's our monitor labelling this an incident or hazard?
Deepfake photos are generated by AI systems that create realistic but fake images. The viral spread of such manipulated images has directly led to reputational and emotional harm to Sara Tendulkar. Since the AI system's use (deepfake generation) has directly caused harm, this event qualifies as an AI Incident under the definition of harm to a person or group of people.
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शुभमन गिल के साथ फोटो आने पर Sara Tendulkar ने तोड़ी चुपी, पोस्ट डाल कही यह बातें

2023-11-22
punjabkesari
Why's our monitor labelling this an incident or hazard?
The article clearly involves AI systems through the use of deepfake technology, which manipulates images and videos using AI. The harms described (misinformation, reputational harm, social unrest) have already occurred or are ongoing due to the misuse of AI. However, the article focuses on the victims' responses, public concerns, and calls for regulatory action rather than reporting a new AI Incident or a new AI Hazard. Therefore, it fits best as Complementary Information, providing context and societal response to known AI harms rather than describing a new primary harm or plausible future harm.
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शुभमन गिल के साथ इस प्राइवेट तस्वीर को लेकर भड़की सारा तेंदुलकर, रश्मिका के बाद अब सचिन तेंदुलकर की बेटी हुई डीपफेक की शिकार

2023-11-23
punjabkesari
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI (deepfake technology) to create manipulated images that have been shared on social media, causing harm to the individuals depicted by spreading false information and violating their privacy and rights. This constitutes an AI Incident because the AI system's use has directly led to harm in the form of misinformation and reputational damage. The article also discusses responses from affected individuals and government figures, but the primary focus is on the realized harm caused by the AI system's misuse.
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शुभमन गिल संग डीपफेक फोटो वायरल होने पर फट पड़ी सारा तेंदुलकर

2023-11-22
India TV Hindi
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the creation and viral spread of deepfake images, which are AI-generated manipulated content. This has directly led to harm by misleading the public and causing reputational damage to Sara Tendulkar and Shubman Gill. The presence of fake social media accounts further exacerbates the misinformation. Since the harm (misinformation, reputational damage, and violation of rights) is realized and directly linked to the AI system's use, this qualifies as an AI Incident under the framework.
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Sara and Shubhman Gill Photo | सारा तेंदुलकर बोलीं- मेरा X पर कोई एकाउंट नहीं, कई लोग कर रहे मेरे नाम से 'फर्जीवाड़ा' | Navabharat (नवभारत)

2023-11-23
Navabharat
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI-based deepfake technology to create manipulated images that are falsely attributed to Sara Tendulkar, leading to reputational harm and misinformation. This constitutes a direct harm caused by the use and misuse of an AI system (deepfake generation). The harm includes violation of personal rights and misleading the public, fitting the definition of an AI Incident. The article describes actual harm occurring, not just potential harm, so it is not merely a hazard or complementary information.
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Sara Tendulkar Worried About Her Deepfake Photos: सारा तेंदुलकर ने एक्स, (पूर्व ट्विटर) पर अपने पैरोडी अकाउंट के संबंध में चिंता जताई, इंस्टाग्राम पोस्ट में साझा किया पोस्ट | 🏏 LatestLY हिन्दी

2023-11-22
LatestLY हिन्दी
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions deepfake photos, which are generated by AI systems, being used to impersonate Sara Tendulkar on social media. This use of AI-generated content without consent can cause harm to the individual's reputation and privacy, constituting a violation of rights. The harm is occurring as the deepfake images are being posted and causing distress, meeting the criteria for an AI Incident. Therefore, this event is classified as an AI Incident due to the direct involvement of AI-generated deepfake content causing harm.
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Shubman Gill के साथ DeepFake फोटो पर सारा तेंदुलकर का आया बयान

2023-11-22
News24 Hindi
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to create a deepfake image, which is a manipulated visual content generated by AI. The misuse of this AI-generated content has caused harm by spreading false information and misleading the public, which can be considered harm to communities and individuals' reputations. Sara Tendulkar's statement highlights the harm caused and the need for corrective action. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm through misinformation and reputational damage.
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सारा तेंदुलकर को किस पर आया गुस्सा? सचिन की बेटी ने लिखा- मेरा एक्स पर अकाउंट नहीं है लेकिन...

2023-11-23
NDTVIndia
Why's our monitor labelling this an incident or hazard?
Deepfake photos are generated using AI-based techniques that manipulate images to create realistic but false representations. The creation and dissemination of these deepfakes have caused harm by misleading the public and violating Sara Tendulkar's personal rights. The presence of fake accounts impersonating her on social media further compounds the harm. Since the AI system's use (deepfake generation) has directly led to harm in terms of misinformation and violation of personal rights, this qualifies as an AI Incident under the framework.
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Sara Tendulkar ने कथित बीएफ Shubman Gill के साथ अपनी डीपफेक तस्वीरें प्रसारित करने के लिए फर्जी X अकाउंट पर जताई चिंता | 🏏 LatestLY हिन्दी

2023-11-23
LatestLY हिन्दी
Why's our monitor labelling this an incident or hazard?
Deepfake images are generated using AI systems that create realistic but fake content. The dissemination of such images on social media platforms can cause harm to individuals' reputations and privacy, which falls under harm to persons or communities. Since the event describes the actual spread of deepfake images causing concern and misinformation, it qualifies as an AI Incident due to realized harm from AI misuse.
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सारा तेंदुलकर भी हुईं डीपफेक का शिकार, पोस्ट शेयर कर बयां किया दर्द

2023-11-23
आज तक
Why's our monitor labelling this an incident or hazard?
Deepfake images are generated by AI systems designed to create realistic fake content. The misuse of such AI-generated content leading to reputational harm and emotional distress to Sara Tendulkar qualifies as an AI Incident under the definition of harm to a person or group. The event involves the use of AI (deepfake) and the harm has occurred, as indicated by Sara's public response to the fake images.
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Sara Tendulkar Deepfake Photo: डीपफेक फोटोज वायरल होने पर आया सारा तेंदुलकर का रिएक्शन, कहा-टेक्नोलॉजी का दुरुपयोग इंटरनेट की विश्वसनीयता खत्म कर रहा

2023-11-24
Good News Today
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system that generates synthetic media by manipulating images or videos. The creation and viral spread of these deepfake photos have directly led to reputational harm and misinformation, which qualifies as harm to communities and individuals' rights under the AI Incident definition. The event describes realized harm caused by the AI system's misuse, not just a potential risk. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated deepfake images.