AI-Generated Virtual Influencer Deceives Over 100,000 Men

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Aitana Lopez, an AI-generated virtual influencer created by a design team in Spain, deceived over 100,000 men online who believed she was a real person. The incident highlights the psychological and emotional harm caused by AI-driven deception in social media interactions.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system is clearly involved as it generates the virtual influencer's images and persona. The use of this AI system has directly led to harm in the form of deception of a large number of people who believe they are interacting with a real person, which can be considered harm to communities and individuals' psychological well-being. This fits the definition of an AI Incident because the AI system's use has directly led to harm (deception and potential emotional harm) to a group of people. Therefore, this event qualifies as an AI Incident.[AI generated]
AI principles
Transparency & explainabilityAccountabilitySafetyHuman wellbeing

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
Psychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Peste 100.000 de bărbați, păcăliți de Inteligența Artificială - Evenimentul Zilei

2023-11-25
Evenimentul Zilei
Why's our monitor labelling this an incident or hazard?
An AI system is clearly involved as it generates the virtual influencer's images and persona. The use of this AI system has directly led to harm in the form of deception of a large number of people who believe they are interacting with a real person, which can be considered harm to communities and individuals' psychological well-being. This fits the definition of an AI Incident because the AI system's use has directly led to harm (deception and potential emotional harm) to a group of people. Therefore, this event qualifies as an AI Incident.
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Générée par l'IA, une fausse influenceuse espagnole gagne jusqu'à... 10.000 euros par mois

2023-11-28
Le Figaro.fr
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to create a fake social media influencer persona that deceives a large audience and generates income. This constitutes harm to communities through misinformation and potential financial harm to followers or advertisers. Since the AI system's use has directly led to this harm, it qualifies as an AI Incident.
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Aitana, cette influenceuse qui gagne 10.000 euros, qui n'existe pas !

2023-11-29
RTL.fr
Why's our monitor labelling this an incident or hazard?
The presence of an AI system is clear, as the influencer is a virtual, AI-generated persona. However, the article does not describe any direct or indirect harm resulting from the AI system's development, use, or malfunction. There is no mention of injury, rights violations, misinformation, or other harms. The article focuses on the AI system's use for marketing and content creation, which is a general AI-related development without harm. Therefore, this event is best classified as Complementary Information, providing context on AI applications in social media and marketing without reporting an incident or hazard.
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Cette influenceuse aux cheveux roses gagne 10.000 euros par mois... mais n'existe pas

2023-11-29
TF1 INFO
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating a virtual influencer and managing her social media presence. However, the article does not report any direct or indirect harm caused by this AI system, nor does it suggest any plausible future harm. The content is primarily informational about the AI system's use and its commercial success, without describing any incident or hazard. Therefore, this is best classified as Complementary Information, providing context and understanding of AI applications in virtual influencers and marketing.