AI-Generated Taylor Swift Deepfake Scam Defrauds Fans with Fake Le Creuset Giveaways

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Scammers used AI deepfake technology to create videos and voices of Taylor Swift endorsing fake Le Creuset cookware giveaways on social media. Fans paid a “shipping fee” and were later hit with hidden monthly charges without receiving any products, resulting in financial losses. Platforms include Facebook and TikTok.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly involves AI systems generating deepfake videos that impersonate a celebrity to deceive people into a scam, causing financial harm. The AI-generated content was central to the scam's success, directly leading to harm to individuals (financial loss). Therefore, this qualifies as an AI Incident under the definition of harm to people caused directly by the use of an AI system.[AI generated]
AI principles
Transparency & explainabilityAccountabilityPrivacy & data governanceRobustness & digital securitySafetyRespect of human rightsHuman wellbeing

Industries
Media, social platforms, and marketingConsumer productsFinancial and insurance servicesDigital security

Affected stakeholders
Consumers

Harm types
Economic/PropertyReputationalPsychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation

In other databases

Articles about this incident or hazard

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Taylor Swift Fans Duped By AI-Generated Ads Using Pop Star's Likeness In Fake Cookware Giveaway

2024-01-10
The Daily Wire
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems generating deepfake videos that impersonate a celebrity to deceive people into a scam, causing financial harm. The AI-generated content was central to the scam's success, directly leading to harm to individuals (financial loss). Therefore, this qualifies as an AI Incident under the definition of harm to people caused directly by the use of an AI system.
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No, That's Not Taylor Swift Peddling Le Creuset Cookware

2024-01-09
The New York Times
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated synthetic voices and videos to create fake ads featuring Taylor Swift and other celebrities without their consent. These ads have directly led to financial harm to consumers through scams involving fake giveaways and hidden charges. The AI system's use in generating synthetic voices and videos is central to the harm caused, fulfilling the criteria for an AI Incident due to violations of consumer rights and financial harm to individuals.
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Taylor Swift falls 'victim' to deep fake - Times of India

2024-01-10
The Times of India
Why's our monitor labelling this an incident or hazard?
Deep fake technology is an AI system that generates synthetic media. The use of deep fakes to create false endorsements and scam fans out of money directly leads to harm to people through financial fraud and deception. Therefore, this event qualifies as an AI Incident because the AI system's use has directly led to harm.
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No, That's Not Taylor Swift Peddling Le Creuset Cookware

2024-01-09
Yahoo News
Why's our monitor labelling this an incident or hazard?
The event involves AI systems used to generate synthetic voices and videos of celebrities without their consent, which were then used in scams causing financial harm to consumers. This constitutes a violation of rights (unauthorized use of likeness and voice) and harm to communities (fraud and deception). The harm is realized and ongoing, as victims are charged without receiving products. Therefore, this qualifies as an AI Incident due to direct harm caused by AI-generated content used maliciously in scams.
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Taylor Swift video altered in bogus Le Creuset giveaway ads

2024-01-11
Yahoo News
Why's our monitor labelling this an incident or hazard?
The event involves AI-generated altered videos of celebrities used in fraudulent advertisements, which have directly caused harm by misleading people into scams involving personal data and money. The AI system's use in creating realistic fake content is central to the harm. This fits the definition of an AI Incident because the AI's use has directly led to violations of rights and harm to communities through deception and fraud.
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Taylor Swift embroiled in Le Creuset AI scam

2024-01-11
Yahoo News
Why's our monitor labelling this an incident or hazard?
The event involves an AI system that generates deepfake video and voice content impersonating a celebrity to perpetrate a scam. The scam has caused actual financial harm to victims who were deceived into providing payment details and subsequently suffered recurring charges. This fits the definition of an AI Incident because the AI system's use directly led to harm to people (financial injury) through malicious use of AI-generated content.
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Taylor Swift's AI-generated deepfake ad promoting Le Creuset product goes viral; cookware brand issues clarification | English Movie News - Hollywood - Times of India

2024-01-11
The Times of India
Why's our monitor labelling this an incident or hazard?
The event describes an AI system (deepfake technology) being used to generate fake content that impersonates a public figure, leading to reputational harm and potential misinformation. This constitutes a violation of rights (image and voice rights) and harm to communities (misleading the public). Since the harm is occurring (the fake ad is viral and causing confusion), this qualifies as an AI Incident under the framework.
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Taylor Swift is targeted by fraudsters who created deep fake advert

2024-01-11
Daily Mail Online
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system generating synthetic audio and video (deepfake) to impersonate a celebrity for fraudulent purposes. The harm is realized as consumers were scammed out of money through the fake giveaway. This fits the definition of an AI Incident because the AI system's use directly led to harm (financial loss and deception) to a group of people (fans). The event is not merely a potential risk or a general update but a concrete case of harm caused by AI misuse.
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Taylor Swift fake AI ad dupes fans

2024-01-12
Fox News
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating a fake voice and image of a celebrity to create a deceptive advertisement, which directly leads to harm by misleading consumers and violating the celebrity's rights. This constitutes a violation of rights (specifically, the right of publicity and potentially intellectual property rights). The harm is realized as fans were duped by the fake ad. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated content and its misuse.
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Le Creuset fans beware: That's not really Taylor Swift in those Facebook ads

2024-01-10
Yahoo
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake voice of a celebrity to create misleading advertisements that trick people into providing personal information, which is a form of harm to individuals (potentially financial or privacy-related harm). This misuse of AI-generated synthetic media directly led to a scam, fulfilling the criteria for an AI Incident due to harm caused by the AI system's use.
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AI-generated ads for Le Creuset use Taylor Swift's likeness to dupe fans

2024-01-10
Aol
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of AI systems to create deepfake videos that mislead consumers, resulting in scams and financial harm. The AI-generated content is central to the harm occurring, fulfilling the criteria for an AI Incident due to direct harm caused by the AI system's outputs (deepfake videos) leading to deception and potential financial loss.
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Taylor Swift fans scammed after fake AI Le Creuset cookware...

2024-01-09
New York Post
Why's our monitor labelling this an incident or hazard?
The article describes scammers using AI-generated content (voice cloning and deepfake ads) to impersonate a celebrity and deceive people into paying money for non-existent products, causing direct financial harm and data theft. The AI system's use in generating fake endorsements is central to the scam and the resulting harm. This meets the criteria for an AI Incident as the AI system's use directly led to harm to people (financial loss and potential privacy violations).
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That Taylor Swift AI-generated Le Creuset ad is not real

2024-01-10
NBC News
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating deepfake content that impersonates celebrities to promote fake giveaways, which is a direct violation of rights and causes harm to communities through scams and misinformation. The harm is realized as these videos have been viewed and have the potential to deceive and defraud people. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated deepfakes and their malicious use.
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Beware Taylor Swift, the AI edition: The singer is not giving away free Le Creuset cookware

2024-01-10
Los Angeles Times
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated synthetic voices and deepfake videos used in fake advertisements that mislead consumers into paying money and sharing personal information. This constitutes direct harm to people through fraud and deception, fulfilling the criteria for an AI Incident. The AI system's use in creating convincing fake content is pivotal to the scam's success and resulting harm.
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Taylor Swift fans scammed by fake AI-generated endorsement for Le Creuset cookware

2024-01-09
The Independent
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI-generated fake endorsements using Taylor Swift's voice and likeness were used in ads to scam fans into paying for cookware they never received, causing financial harm. Similar cases involving AI-generated deepfakes of Tom Hanks and Scarlett Johansson are also mentioned, reinforcing the pattern of AI misuse causing harm. The AI system's role in generating realistic fake endorsements is pivotal to the scam and resulting harm. Therefore, this qualifies as an AI Incident due to realized harm (financial fraud and deception) directly linked to AI misuse.
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Taylor Swift deepfake used for Le Creuset giveaway scam

2024-01-10
engadget
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfakes of celebrity voices and likenesses used in scams that have caused financial harm to consumers. The AI system's outputs (deepfake audio and video) are central to the scam's success, directly leading to harm. This fits the definition of an AI Incident, as the AI system's use has directly led to harm to people (financial loss and deception). The article also discusses regulatory and platform responses, but the primary focus is on the realized harm caused by AI misuse in scams.
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AI-generated ads using Taylor Swift's likeness dupe fans with fake Le Creuset giveaway

2024-01-10
CBS News
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of AI systems to generate deepfake videos that impersonate a celebrity to deceive people into participating in a fraudulent giveaway, resulting in financial harm. The AI system's outputs (deepfake video and voice) are central to the scam and the harm caused. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use in the scam.
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AI-generated ads using Taylor Swift's likeness dupe fans into buying Le Creuset

2024-01-10
CBS News
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of AI systems to generate deepfake videos impersonating a celebrity to deceive consumers into fraudulent purchases. The harm is realized as consumers lose money and are misled by the AI-generated content. The AI system's use is central to the harm, fulfilling the criteria for an AI Incident due to direct financial harm and deceptive practices enabled by AI-generated synthetic media.
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Taylor Swift embroiled in Le Creuset AI scam

2024-01-11
The Telegraph
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system generating a deepfake video and voice impersonating a celebrity to perpetrate a scam. The scam has caused actual financial harm to victims, fulfilling the criteria for an AI Incident under harm to property or individuals. The AI system's use is central to the incident, as it enables the creation of a convincing fake endorsement that misleads victims into giving sensitive financial information and money. Therefore, this is classified as an AI Incident.
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Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement

2024-01-11
Entrepreneur
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating deepfake content that impersonates a celebrity to perpetrate a scam. The AI-generated false advertisement directly caused harm by misleading consumers into paying for non-existent products, fulfilling the criteria for an AI Incident due to realized harm (financial and reputational) caused by the AI system's outputs. The removal of the ads by Meta and warnings from the brand do not negate the fact that harm occurred.
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No, Taylor Swift is not giving away Le Creuset cookware -- it's a scam

2024-01-10
TODAY.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to synthesize Taylor Swift's voice to create fake ads that mislead users into a scam, causing financial harm to victims. This meets the definition of an AI Incident because the AI system's use directly led to harm (financial loss to individuals) through malicious use of AI-generated content. The harm is realized, not just potential, and the AI system's involvement is central to the incident.
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Taylor Swift fans scammed by fake AI-generated promotion for Le Creuset cookware

2024-01-10
Daily News
Why's our monitor labelling this an incident or hazard?
The event describes the use of AI-generated deepfake content to impersonate Taylor Swift in fake advertisements, which directly led to financial harm to consumers through scams involving payment for non-existent products and hidden charges. The AI system's use in generating realistic fake promotional content is central to the harm caused, fulfilling the criteria for an AI Incident due to realized harm to individuals (financial harm) and communities (consumer fraud).
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Taylor Swift fans scammed by fake Le Creuset endorsement

2024-01-09
Page Six
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI-generated synthetic voices and deepfake videos to create fraudulent advertisements that deceive people into paying money and potentially losing personal data. This constitutes direct harm to individuals (financial harm and potential data theft) caused by the malicious use of AI systems. Therefore, this qualifies as an AI Incident due to realized harm stemming from AI misuse.
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Taylor Swift fans should watch out for bizarre new Le Creuset AI scam advert

2024-01-10
Metro
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems generating deepfake videos and audio of Taylor Swift to perpetrate a scam. The scam has caused direct financial harm to victims who were misled by the AI-generated content. The AI system's misuse is central to the harm, fulfilling the criteria for an AI Incident as the AI's use directly led to realized harm (financial loss) to people. Therefore, this is classified as an AI Incident.
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Beware Taylor Swift, the AI edition

2024-01-11
The Star
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI to create synthetic voice and manipulated images, which are AI systems generating deceptive content. The misuse of this AI-generated content has directly led to harm by facilitating a scam that targets consumers, causing potential financial and privacy harm. Therefore, this qualifies as an AI Incident due to realized harm caused by the malicious use of AI-generated synthetic media in a fraudulent scheme.
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Le Creuset fans beware: That's not really Taylor Swift in those Facebook ads

2024-01-10
Salon.com
Why's our monitor labelling this an incident or hazard?
The event describes the use of an AI system to create a synthetic voice of Taylor Swift for a scam advertisement. This use of AI directly leads to harm by deceiving people and potentially causing financial or privacy harm. The AI system's misuse in generating the fake voice and enabling the scam constitutes an AI Incident under the definition of harm to people through deceptive practices and violation of rights (privacy and possibly intellectual property).
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Taylor Swift fans scammed by deepfake Le Creuset endorsement

2024-01-10
The Sunday Times
Why's our monitor labelling this an incident or hazard?
The article describes the use of AI to create a deepfake of Taylor Swift's likeness and voice to promote a fake Le Creuset cookware giveaway, which is a scam. The AI system's involvement is explicit and directly leads to harm by deceiving people and potentially causing financial or other harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm to a group of people (the fans).
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Taylor Swift isn't trying to sell you a frying pan

2024-01-11
T3
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (generative AI for deepfakes) to create false and misleading content that has been actively used to influence elections and public opinion, which constitutes harm to communities and a violation of rights related to truthful information and democratic participation. The harms are realized and ongoing, not merely potential, thus qualifying as an AI Incident. The article explicitly mentions the use of deepfakes in election interference and misleading advertising, demonstrating direct harm caused by AI misuse.
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Taylor Swift the latest celebrity to get the deepfake treatment

2024-01-10
7NEWS.com.au
Why's our monitor labelling this an incident or hazard?
The event involves an AI system that generates synthetic video and audio (deepfake) of a celebrity to create fraudulent ads. This use of AI has directly caused harm by misleading people, constituting a scam, which is a form of harm to communities and individuals. Therefore, it meets the criteria of an AI Incident due to realized harm caused by the AI system's use in deception and fraud.
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AI-generated Taylor Swift ad sweeps the internet as celebrity deepfakes become more common

2024-01-12
Deseret News
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos that impersonate celebrities to promote fake products and scam consumers. The AI system's outputs (deepfake videos and voices) are directly used to deceive people, causing financial harm and violating rights. The harm is realized and ongoing, not just potential. Hence, it meets the criteria for an AI Incident as the AI system's use has directly led to harm to people and communities through fraud and misinformation.
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When an AI-Generated Taylor Swift Swindles Social Media Users, Who is to Blame?

2024-01-10
PetaPixel
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of generative AI technologies (text-to-audio and lip-syncing AI) to create fake celebrity endorsements that deceive social media users, leading to scams and potential financial and emotional harm. This constitutes an AI Incident because the AI system's use directly causes harm to people through fraudulent activities. The harm is realized, not just potential, and involves violations of rights and harm to communities. Therefore, the event qualifies as an AI Incident.
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Le Creuset Calls Le Bullshit on AI-Generated Taylor Swift Ads

2024-01-09
Jezebel
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated voices and manipulated footage used in scams that have caused harm to consumers by stealing money and data. This constitutes a direct harm to people (financial injury) and harm to communities through deceptive practices. The AI system's use in generating these fake ads is central to the incident. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm.
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No, that's not Taylor Swift peddling Le Creuset cookware

2024-01-09
Star Tribune
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI technology used to create synthetic versions of Taylor Swift's voice and likeness in ads that falsely promise giveaways but instead scam consumers by charging fees without delivering products. This constitutes direct harm to consumers (financial harm) caused by the AI system's misuse. The AI system's role is pivotal in making the scams convincing and widespread. Therefore, this qualifies as an AI Incident due to realized harm resulting from AI-generated synthetic media used in fraudulent schemes.
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We've Reached The Era Where Taylor Swift Is Duping Fans Into Signing Up For Cookware Giveaways. Thanks AI.

2024-01-10
CINEMABLEND
Why's our monitor labelling this an incident or hazard?
The event involves an AI system used maliciously to generate realistic fake videos and audio (deepfakes) of a celebrity to deceive people into a scam, which directly led to financial harm (monetary loss) to victims. The AI system's use here is central to the harm caused, fulfilling the criteria for an AI Incident due to violation of rights and harm to individuals through fraud and deception.
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Taylor Swift is latest celeb to get deep faked

2024-01-09
KTLA 5
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfakes of a celebrity's voice and image used in fraudulent advertisements, which have directly misled consumers. This constitutes harm to communities and individuals through deception and potential financial loss. The AI system's role is pivotal in creating the realistic fake content that enables the scam. Therefore, this event qualifies as an AI Incident due to the realized harm caused by the malicious use of AI-generated deepfakes.
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Taylor Swift fans scammed by AI-generated Le Creuset endorsements

2024-01-10
NewsBytes
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems for deepfake video and voice cloning to create counterfeit endorsements that tricked people into paying money and sharing personal information. This constitutes direct harm to individuals (financial loss and potential privacy violations). The AI system's role is pivotal in enabling the scam, making this an AI Incident under the definition of harm to people and communities through deceptive practices enabled by AI-generated content.
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A Taylor Swift deepfake ad for Le Creuset went viral and loads of people fell for it

2024-01-10
The Tab
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate a deepfake video and voice of a celebrity, which was then used in a fraudulent scheme causing direct financial harm to individuals. The AI system's use directly led to harm (financial loss) to people, fulfilling the criteria for an AI Incident under harm to people or communities. Therefore, this is classified as an AI Incident.
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Taylor Swift fans are being 'scammed' by deepfake Le Creuset ad starring singer

2024-01-10
indy100.com
Why's our monitor labelling this an incident or hazard?
The ad uses AI-generated deepfake technology to impersonate Taylor Swift, misleading users into a scam that causes financial harm. The AI system's use in creating realistic fake content directly leads to harm (financial loss) to individuals, fitting the definition of an AI Incident due to harm to people (a).
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Taylor Swift fans scammed by deepfake endorsement

2024-01-10
indy100.com
Why's our monitor labelling this an incident or hazard?
The article describes an AI system (deepfake video and voice cloning technology) used maliciously to create fake endorsements that tricked people into paying money, resulting in financial harm. The AI system's outputs were central to the scam, directly causing harm to the victims. Therefore, this qualifies as an AI Incident due to realized harm (financial loss) caused by the AI system's use in fraudulent content generation.
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Taylor Swift Deepfake Scam Has the Singer Selling Le Creuset

2024-01-10
Tech.co
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI deepfake technology being used to create a false likeness of Taylor Swift to scam users. This is a direct use of an AI system leading to harm (financial loss) to people, fitting the definition of an AI Incident as it involves harm to people through malicious use of AI-generated content.
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Taylor Swift Deepfake Scam Promised Fans Free Cookware

2024-01-12
The Takeout
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake video generation and text-to-speech AI) to create realistic fake advertisements impersonating celebrities. This AI-enabled scam directly caused harm to people by tricking them into paying money for non-existent products, constituting financial harm and fraud. Therefore, it meets the criteria for an AI Incident as the AI system's use directly led to harm to groups of people (financial loss and deception).
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Le Creuset Lifts The Lid On AI-Generated Taylor Swift Ads That Fooled Fans - DesignTAXI.com

2024-01-10
DesignTAXI
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating realistic fake videos and voices of Taylor Swift, which were used maliciously to deceive consumers and cause financial harm. This constitutes an AI Incident because the AI-generated content directly led to harm (financial loss) to people. The use of AI in creating the scam advertisements is explicit and central to the harm caused. Therefore, this is classified as an AI Incident.
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Taylor Swift is the latest star to be targeted by fraudsters who have created a deep fake advert of her promoting Le Creuset cookware to scam 'Swifties' out of money

2024-01-11
expressdigest.com
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly used to create a deepfake video and synthetic voice of Taylor Swift, which was then used maliciously to defraud consumers. The harm is direct and materialized, as victims were scammed out of money. This fits the definition of an AI Incident because the AI system's use directly led to harm (financial loss) to individuals. The event is not merely a potential risk or a complementary update but a realized harm caused by AI-generated content.
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Taylor Swift's Unlikely Culinary Venture - AI-Generated Cookware Giveaways Raise Eyebrows | Cryptopolitan

2024-01-11
Cryptopolitan
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated deepfake technology to create deceptive ads that caused fans to lose money through a scam. The AI system's role in generating fake video and voice content was pivotal in enabling the fraud, which directly harmed individuals financially. Therefore, this event meets the criteria for an AI Incident due to realized harm caused by the AI system's misuse.
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No, Taylor Swift isn't giving away high-end cookware on Facebook - Mix 102.7 WCPZ

2024-01-09
WCPZ
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating fake celebrity voices and images to create fraudulent advertisements, which directly caused harm by misleading consumers and causing financial loss. This fits the definition of an AI Incident because the AI's use was pivotal in enabling the scam and resulting harm. The harm is realized, not just potential, and involves violation of rights and harm to communities through deceptive practices.
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La voix de Taylor Swift détournée pour une arnaque sur les réseaux sociaux

2024-01-12
L'Éclaireur Fnac
Why's our monitor labelling this an incident or hazard?
The article explicitly states that an AI system was used to synthesize Taylor Swift's voice to produce a fake advertisement that tricked users into paying fees for non-existent products. This misuse of AI directly caused harm to people financially and involved deceptive practices violating rights. Therefore, this qualifies as an AI Incident due to the realized harm caused by the AI system's use in the scam.
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La voix de Taylor Swift détournée pour une fausse pub de cocottes Le Creuset

2024-01-11
Le Figaro.fr
Why's our monitor labelling this an incident or hazard?
The AI system is used to generate a fake voice of a celebrity to perpetrate a scam, which constitutes harm to people (financial or trust harm) through deception. The AI's role is pivotal in creating the false advertisement that directly leads to the scam, fitting the definition of an AI Incident involving harm to people.
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La star américaine Taylor Swift vante les mérites de célèbres cocottes made in France ? Gare à l'arnaque : Actualités - Orange

2024-01-10
Orange Actualités
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to generate a fake video and voice of a celebrity to perpetrate a scam, which directly caused financial harm to individuals who were deceived. The AI system's use in creating the deepfake was pivotal to the harm occurring. Therefore, this qualifies as an AI Incident due to realized harm caused by AI-generated content used maliciously.
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Taylor Swift fait gagner des ustensiles Le Creuset : une arnaque créée par intelligence artificielle

2024-01-10
Ouest France
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI technology to clone a celebrity's voice and create fake advertisements, which directly leads to financial harm to individuals who fall victim to the scam. The AI system's misuse here is central to the harm caused, fulfilling the criteria for an AI Incident due to violation of consumer rights and fraud-related harm. The harm is realized, not just potential, as victims are paying fees and not receiving products.
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Mais Taylor Swift fait-elle vraiment gagner des cocottes Le Creuset ?

2024-01-11
20minutes
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate a realistic voice of a celebrity to deceive people into a fraudulent transaction. The AI system's use directly led to financial harm (monetary loss) to individuals, which qualifies as harm to persons or groups. Therefore, this is an AI Incident because the AI-generated voice was pivotal in causing the harm through deception and fraud.
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Taylor Swift et Le Creuset victimes d'une arnaque

2024-01-11
Le Parisien
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a fake video (deepfake) of a celebrity making a false announcement, which constitutes misinformation and deception. This can harm the reputation of the individuals and companies involved and mislead consumers, thus causing harm to communities and property interests. Since the AI-generated content directly led to this harm, it qualifies as an AI Incident.
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Taylor Swift, ses fans et Le Creuset victimes d'une arnaque sur les réseaux sociaux

2024-01-14
France 3 Régions
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating synthetic voices and videos of celebrities to perpetrate a scam that has already caused harm to individuals (financial loss through fraudulent charges). The AI system's misuse is central to the incident, enabling the creation of convincing fake advertisements that mislead victims. This meets the criteria for an AI Incident as the AI's use directly led to harm (financial and reputational) and violations of rights (unauthorized use of likeness and voice).
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Taylor Swift et la marque Le Creuset victimes d'une vaste arnaque sur les réseaux sociaux

2024-01-10
BFMTV
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI-generated content (deepfake video and fake ads) to perpetrate a scam that causes direct financial harm to victims. The AI system's role is pivotal in creating convincing fake endorsements that mislead users into providing sensitive information, resulting in realized harm. Therefore, this qualifies as an AI Incident due to direct harm caused by the AI system's misuse.
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Taylor Swift et la marque Le Creuset victimes d'une arnaque créée par intelligence artificielle

2024-01-11
BFMTV
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to create a fraudulent scheme that misuses the image and voice of real individuals and brands to deceive people and cause financial harm. The AI system's use here directly leads to harm by enabling a scam that results in victims losing money or sensitive data. Therefore, this qualifies as an AI Incident due to realized harm caused by AI-generated content used maliciously.
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Taylor Swift et Le Creuset victimes d'une arnaque sur les réseaux sociaux

2024-01-10
LesEchos.fr
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to create deepfake videos and cloned voices, which are AI technologies. The scam caused direct harm to people by tricking them into paying for non-existent products, leading to financial loss. This fits the definition of an AI Incident because the AI system's use directly led to harm to people (financial harm).
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Taylor Swift, en collaboration avec une marque d'ustensiles de cuisine ? Il s'agit d'un deepfake

2024-01-11
RTL Info
Why's our monitor labelling this an incident or hazard?
The event involves an AI system used to create a deepfake video, which is a form of AI-generated synthetic media. The video was disseminated widely, potentially misleading viewers. However, the article does not report any direct or indirect harm resulting from this deepfake, such as injury, rights violations, or significant community harm. The video was removed, and no harm is described as having occurred. Therefore, this event represents a potential risk of harm through misinformation but does not document realized harm. It fits the definition of an AI Hazard, as the deepfake could plausibly lead to harm such as misinformation or reputational damage if widely believed or used maliciously.
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La voix de la chanteuse américaine Taylor Swift détournée pour une fausse publicité de cocottes de la marque Le Creuset postée sur les réseaux sociaux - Regardez

2024-01-12
Jean Marc Morandini
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI to create a fake video of Taylor Swift promoting a scam. The AI system's use directly leads to financial harm (harm to property) as victims are tricked into paying for non-existent products. This constitutes an AI Incident because the AI-generated deepfake is pivotal in causing the harm through deception and fraud.
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Non, Taylor Swift ne fait pas gagner les cocottes Le Creuset, fabriquées dans l'Aisne

2024-01-11
Journal L'Union
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to create a synthetic voice and manipulated video to perpetrate a phishing scam, which is a form of harm to individuals through deception and data theft. The AI system's use is central to the scam's credibility and effectiveness, thus directly leading to harm. Therefore, this qualifies as an AI Incident due to realized harm caused by AI-enabled fraudulent activity.
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Taylor Swift qui offre des cocottes Le Creuset : il s'agissait d'une arnaque

2024-01-11
Courrier picard
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to create a deepfake video impersonating a celebrity to deceive people into clicking malicious links and providing bank details, leading to financial fraud. The AI system's use directly led to harm to property (financial loss) of individuals. Therefore, this qualifies as an AI Incident under the definition of harm to property caused by the use of an AI system.
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Taylor Swift qui propose des cocottes de la marque Le Creuset : il s'agissait d'une arnaque

2024-01-11
www.paris-normandie.fr
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to generate deceptive content (audio and video) impersonating a celebrity to perpetrate a scam. This AI-generated content directly led to harm by tricking users into providing sensitive financial information, resulting in fraudulent use of their bank accounts. Therefore, it meets the criteria of an AI Incident due to direct harm caused by the AI system's use in the scam.
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VIDÉO - Taylor Swift qui fait la promotion de batteries de cuisines françaises ? Attention à cette fausse publicité

2024-01-14
TF1 INFO
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to generate a fake advertisement featuring Taylor Swift's voice and image to scam people. The harm is realized as victims are tricked into paying fees and subjected to unauthorized monthly charges without receiving any product. This is a clear case of harm to individuals (financial harm) caused by the malicious use of an AI system, meeting the criteria for an AI Incident.
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Swifties Fall For a Ponzi Scheme Featuring DeepFake Taylor Swift Promoting a Le Creuset Giveaway

2024-01-13
The Inquisitr
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of AI-generated deepfake technology to create a fake advertisement that misled consumers into participating in a Ponzi scheme. This constitutes direct harm to people (financial harm to consumers) and harm to the brand's reputation. The AI system's use is central to the incident, as it enabled the creation of convincing fake content that caused the harm. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use directly led to harm.
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Taylor Swift, Selena Gomez deepfakes used in Le Creuset giveaway scam

2024-01-15
Mashable
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating deepfake videos that impersonate celebrities to deceive users into a scam. The scam causes direct harm to people by tricking them into paying fees and subscriptions without receiving the promised products, which constitutes harm to individuals. The AI system's role is pivotal in enabling the scam through realistic synthetic media. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use.
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Warning after Taylor Swift's voice is deepfaked for bogus giveaway ad

2024-01-15
The US Sun
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to generate a fake advertisement that misleads consumers and falsely uses a celebrity's likeness and voice. This misuse has directly led to harm by deceiving the public, potentially causing financial or reputational damage, and violating intellectual property and personal rights. Therefore, it qualifies as an AI Incident under the definitions provided.
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Swifties Bewitched by AI-Generated Taylor Swift in Cookware Scam

2024-01-13
Cryptopolitan
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating a deepfake video that was used maliciously to deceive people into a Ponzi scheme. This misuse of AI directly caused harm to individuals (financial and emotional harm from the scam) and violated rights related to the unauthorized use of Taylor Swift's likeness. The involvement of AI in creating the deceptive content and the resulting harm qualifies this as an AI Incident under the framework.
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Swifties and other fans beware of fake AI ads

2024-01-16
Northwest Arkansas Democrat Gazette
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated synthetic voices and deepfake videos to create fake advertisements impersonating celebrities, which are used to scam consumers. This misuse of AI has directly caused harm by misleading people into paying money and sharing personal information under false pretenses. Therefore, this qualifies as an AI Incident due to realized harm caused by the malicious use of AI systems.