Deepfake Scam Targets TV Host Esra Erol with Fake Investment Pitch

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Scammers used deepfake AI to manipulate video and audio of Turkish TV host Esra Erol, adding BOTAS logos and false investment pitches. The fake ad circulated on social media to defraud users. Erol filed a criminal complaint and initiated legal action against the unauthorized use of her likeness and voice.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article describes an AI system being used to manipulate video content of a person to commit fraud, which constitutes a direct harm to the individual and involves violation of rights and potential financial harm. This fits the definition of an AI Incident because the AI system's use directly led to harm through fraudulent activity. The legal complaint and public reaction confirm the harm has occurred and is being addressed.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainability
Industries
Media, social platforms, and marketingDigital securityEnergy, raw materials, and utilities
Affected stakeholders
ConsumersWomen
Harm types
Economic/PropertyReputationalHuman or fundamental rightsPsychological
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard