Sachin Tendulkar Falls Victim to AI Deepfake Scam

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Indian cricket legend Sachin Tendulkar denounced widespread AI-generated deepfake videos falsely showing him and his daughter Sara endorsing a gaming app. He urged social media platforms, Maharashtra Cyber Police, and government officials to act, leading to an FIR against the app’s promoters, highlighting the misuse of AI technology for misinformation.[AI generated]

Why's our monitor labelling this an incident or hazard?

The creation and dissemination of deepfake videos involve AI systems that generate manipulated content misrepresenting individuals. This constitutes a violation of rights and causes harm to communities by spreading misinformation. Since the deepfakes are actively being spread and causing harm, this qualifies as an AI Incident. The government's planned regulatory response is complementary information but does not change the primary classification.[AI generated]
AI principles
Respect of human rightsPrivacy & data governanceTransparency & explainabilityAccountabilityRobustness & digital securitySafety

Industries
Media, social platforms, and marketingConsumer servicesDigital securityGovernment, security, and defence

Affected stakeholders
Other

Harm types
ReputationalHuman or fundamental rightsEconomic/PropertyPublic interest

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Tendulkar calls out his fake video, expresses concerns about misuse of technology

2024-01-15
ThePrint
Why's our monitor labelling this an incident or hazard?
The creation and dissemination of deepfake videos involve AI systems that generate manipulated content misrepresenting individuals. This constitutes a violation of rights and causes harm to communities by spreading misinformation. Since the deepfakes are actively being spread and causing harm, this qualifies as an AI Incident. The government's planned regulatory response is complementary information but does not change the primary classification.
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Sachin Tendulkar is latest target of deepfake videos. Check what he said here

2024-01-15
Economic Times
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create manipulated videos that misrepresent a public figure, which constitutes a violation of rights and causes harm to the individual's reputation and potentially to the community by spreading misinformation. Since the manipulated video is actively circulating and causing harm, this qualifies as an AI Incident. The article also discusses responses to the incident, but the primary focus is on the realized harm from the deepfake video.
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Sachin Tendulkar is the latest victim of a deepfake video: All the details - Times of India

2024-01-15
The Times of India
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated using AI systems that synthesize realistic but fake videos. The article describes a specific instance where such a video has been made of a public figure, Sachin Tendulkar, which can damage his reputation and mislead the public. This constitutes a violation of rights and harm to community trust. The involvement of AI in creating the deepfake and the realized harm from its circulation qualifies this as an AI Incident rather than a hazard or complementary information.
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FIR against gaming site after Sachin Tendulkar deepfake alert | India News - Times of India

2024-01-18
The Times of India
Why's our monitor labelling this an incident or hazard?
The event describes the use of a deepfake video, which is an AI-generated manipulated video, to falsely represent a public figure making misleading claims. This constitutes a violation of rights and harm to reputation, which falls under harm to communities or individuals. The AI system's use (deepfake generation) directly led to this harm, making it an AI Incident.
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Mumbai Police Slaps FIR Against App Owner In Sachin Tendulkar Deepfake Case

2024-01-18
TimesNow
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to create a deepfake video, which is a form of AI-generated manipulated content. The deepfake has been used to spread misinformation and falsely attribute promotion to Sachin Tendulkar, causing reputational harm and misleading the public. This constitutes a violation of rights and harm to the community through misinformation. Since the harm is realized and the AI system's misuse is central to the incident, this qualifies as an AI Incident.
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Sachin Tendulkar: Indian cricket legend warns of 'disturbing' deepfake video

2024-01-16
Yahoo News
Why's our monitor labelling this an incident or hazard?
The event involves AI systems (deepfake generation) that have been used to create misleading videos causing harm to individuals' reputations and spreading misinformation, which harms communities by undermining trust and spreading false information. Since the harm is occurring (videos are circulating and causing reputational damage), this qualifies as an AI Incident. The article also includes information about government responses, but the primary focus is on the existing harm caused by the deepfakes, not just the response, so it is not merely Complementary Information.
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Brands, managers seek legal balm to end deepfakes and pain

2024-01-17
Economic Times
Why's our monitor labelling this an incident or hazard?
The event involves AI systems used to generate deepfake videos, which are AI-generated synthetic media. The misuse of these AI systems has directly led to harm, including violations of personal rights and reputational damage to celebrities and brands, fulfilling the criteria for an AI Incident. The article reports on actual harm occurring due to the circulation of these deepfakes, not just potential harm, and thus it is not merely a hazard or complementary information. The involvement of AI in creating the deepfakes and the resulting harm to individuals and brands justifies classification as an AI Incident.
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Brands, Managers seek Legal Balm to End Fakes & Pain

2024-01-16
Economic Times
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to create deepfake videos, which directly leads to harm in the form of reputational damage to celebrities and brands, as well as potential violations of rights. The harm is occurring as the deepfakes are actively circulating and misleading audiences. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm. The article also discusses governance responses, but the primary focus is on the realized harm from AI misuse.
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Tighter rules to be notified soon under IT Act: MoS IT after Tendulkar flags deepfake video

2024-01-15
Economic Times
Why's our monitor labelling this an incident or hazard?
The article reports on an actual AI Incident where deepfake videos created using AI have caused harm by spreading misinformation and impersonating individuals, which affects trust and safety. The government's announcement of upcoming tighter rules is a response to this incident, making the main focus on regulatory and governance measures. Since the deepfake videos have already circulated and caused harm, this qualifies as an AI Incident. However, the article's primary focus is on the government's response and planned regulatory actions, which is complementary information enhancing understanding of the incident and its mitigation. Therefore, the classification is Complementary Information, as the main narrative is about the response to the AI Incident rather than the incident itself.
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Sachin Tendulkar falls victim to deepfake video

2024-01-15
Economic Times
Why's our monitor labelling this an incident or hazard?
The event describes the creation and circulation of a deepfake video, which is an AI system generating false content that misrepresents a public figure. This constitutes a violation of rights and causes harm to the community by spreading misinformation. Although the harm is indirect and the video is fake, the misuse of AI to create and spread false information is a clear AI Incident as it has already led to reputational harm and misinformation. The government's response and advisory are complementary information but the main event is the AI Incident of the deepfake video causing harm.
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Sachin deepfake video case: Mumbai Cyber Police register FIR

2024-01-18
Economic Times
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system, specifically deepfake technology, which was used to create manipulated video and audio content. This misuse has directly led to harm in the form of misinformation and reputational damage to Sachin Tendulkar, as well as potential harm to the public through deceptive advertising. The registration of an FIR confirms that this is a recognized legal violation and harm has materialized. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm and legal violations.
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It's not me, Sachin Tendulkar warns fans as deepfake hits social media | India News - Times of India

2024-01-16
The Times of India
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI-generated synthetic media that misuses AI to impersonate a public figure and promote a dubious app, which can lead to harm such as fraud or misleading the public. Since the video is actively circulating and causing concern, this is a realized harm scenario involving AI misuse. Therefore, it qualifies as an AI Incident due to the direct harm from deceptive AI-generated content.
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'These are fake..': Sachin Tendulkar dismisses his fake video promoting gaming app | Off the field News - Times of India

2024-01-15
The Times of India
Why's our monitor labelling this an incident or hazard?
The video is described as fake and promotes a gaming app promising easy money, which can mislead viewers and cause harm such as financial scams or reputational damage. The creation of such a deepfake video implies the use of AI systems capable of generating realistic fake content. Since the misuse of AI-generated content has directly led to misinformation and potential harm to individuals, this qualifies as an AI Incident.
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FIR against gaming site, FB page as Sachin Tendulkar raises concerns over his deepfake video | Off the field News - Times of India

2024-01-18
The Times of India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating synthetic content. The video falsely portrays Sachin Tendulkar, causing reputational harm and defamation, which is a violation of rights under applicable law. The police action and FIR indicate that harm has materialized. Hence, the event meets the criteria for an AI Incident as the AI system's use has directly led to harm.
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FIR filed against gaming site and FB page after Sachin Tendulkar raises deepfake alarm | Mumbai News - Times of India

2024-01-18
The Times of India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating manipulated content mimicking a real person. The misuse of this AI-generated content caused reputational harm and misinformation, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The filing of an FIR confirms that harm has occurred and is being addressed legally. Therefore, this is classified as an AI Incident.
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Sachin Tendulkar calls out his fake video, expresses concern about misuse of technology

2024-01-15
MoneyControl
Why's our monitor labelling this an incident or hazard?
The video is an AI-generated deepfake, which is a direct misuse of AI technology. The harm here is misinformation and reputational damage to Sachin Tendulkar, which is a form of harm to communities and individuals. Since the video is already circulating and causing concern, this is a realized harm linked to AI misuse. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's misuse in generating the fake video.
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"Disturbing To See...": Sachin Tendulkar Latest Victim Of Deepfake

2024-01-15
NDTV
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated by AI systems that create realistic but fabricated content. The use of such AI-generated content to falsely represent a public figure endorsing a product constitutes a violation of rights and can cause harm to the individual's reputation and mislead the public. Since the deepfake video is actively circulating and causing harm, this qualifies as an AI Incident under violations of rights and harm to communities.
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"Will Notify Tighter Rules": Minister After Sachin Tendulkar's Deepfake

2024-01-15
NDTV
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated by AI systems that create realistic but fake content. The sharing of such videos has directly led to misinformation and harm to the trust and safety of users, which fits the definition of an AI Incident under harm to communities and violation of legal obligations. The article describes realized harm through misinformation and legal violations, not just potential harm, so this is classified as an AI Incident.
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"Disturbing To See...": Sachin Tendulkar Latest Victim Of Deepfake

2024-01-15
NDTV
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system (deepfake technology) used to generate manipulated video content. The misuse of this AI system has led to misinformation and potential reputational harm to the individual depicted, which constitutes harm to communities and individuals through false information. Since the deepfake video is actively circulating and causing harm, this qualifies as an AI Incident under the definition of harm to communities and individuals through misinformation.
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Sachin Tendulkar Finds Deepfake Video Of Himself, Case Against Gaming App, Facebook Page

2024-01-18
NDTV
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI-generated manipulated video using AI systems to mimic Sachin Tendulkar's voice and gestures. The misuse of this AI system has directly led to reputational harm (defamation) and the spread of misinformation, which qualifies as harm to rights and communities. The police registration of a case indicates that harm has materialized. Therefore, this event meets the criteria of an AI Incident due to the direct harm caused by the AI system's misuse.
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"Will Notify Tighter Rules": Minister After Sachin Tendulkar's Deepfake

2024-01-15
NDTV
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create synthetic media that misleads viewers, constituting misinformation and reputational harm. The harm is realized as the deepfake video is actively shared and causes misinformation and misuse of technology, which fits the definition of an AI Incident due to harm to communities (misinformation) and violation of trust. The government's response and planned regulations are complementary information but do not negate the fact that the incident itself is occurring.
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Sachin Tendulkar Deepfake Video: Mumbai Police Registers FIR Against Gaming Website, Facebook Page

2024-01-18
Jagran English
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create manipulated video content. The misuse of this AI system has directly led to harm in the form of misinformation and reputational damage to Sachin Tendulkar, as well as potential harm to the public who may be deceived by the video. The police filing an FIR confirms that the harm is recognized and materialized. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm.
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Social Media Stunned As Sachin Tendulkar Raises Deepfake Alarm | Cricket News

2024-01-15
NDTVSports.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system in the form of deepfake technology used to create a fake video of Sachin Tendulkar. The misuse of this AI-generated content is causing concern and has the potential to mislead users, possibly leading to financial or reputational harm. However, the article does not report any realized harm yet, only the presence of the deepfake and the alarm raised by Tendulkar. Hence, it fits the definition of an AI Hazard, where the AI system's use could plausibly lead to harm, but no direct or indirect harm has been confirmed as having occurred.
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Tendulkar deepfake video: Mumbai police file FIR

2024-01-18
Rediff.com India Ltd.
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI-generated manipulated content. The misuse of this AI system has directly caused harm by defaming a public figure and spreading false information, which fits the definition of an AI Incident under violations of rights and harm to communities. The police action and FIR registration confirm that harm has materialized, not just a potential risk.
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Mumbai police register case against online gaming portal for using deepfake of Sachin Tendulkar

2024-01-17
The Indian Express
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to generate a deepfake video, which is a clear example of AI-generated content causing harm. The harm includes defamation of a person and the spread of misinformation, which are violations of rights and can be considered harm to communities. The registration of an FIR confirms that harm has materialized. Hence, this qualifies as an AI Incident due to the direct harm caused by the AI system's misuse.
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Sachin Tendulkar latest victim of AI, dismisses fake video of endorsing gaming application promising easy money

2024-01-15
The Indian Express
Why's our monitor labelling this an incident or hazard?
The event describes an AI-generated deepfake video that misrepresents a public figure, causing misinformation and reputational harm. The AI system's use in creating the fake video directly leads to harm (misinformation and potential legal violations). The involvement of government officials discussing legal measures further confirms the recognition of harm. Therefore, this qualifies as an AI Incident due to realized harm caused by AI misuse.
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Sachin Tendulkar: Cricketer Legend Flags a Deepfake Video From a Gambling App

2024-01-15
IGN India
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create a fake video that misrepresents a public figure, leading to misinformation and reputational harm. The harm is realized as the video is already circulating and Tendulkar has publicly condemned it. The AI system's misuse directly led to this harm. The event does not merely warn of potential harm but documents an actual incident of harm caused by AI misuse. Hence, it fits the definition of an AI Incident rather than a hazard or complementary information.
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FIR against gaming site, FB page as Tendulkar raises concerns over his deepfake video

2024-01-18
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI-generated manipulated video mimicking the gestures and voice of a person. The misuse of this AI system has directly led to reputational harm and defamation of the individual, which falls under violations of rights and harm to communities through misinformation. Since the harm has already occurred and legal action is underway, this qualifies as an AI Incident rather than a hazard or complementary information.
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Gaming app owner booked for using Sachin's fake video in ad

2024-01-18
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create a fake video that misrepresents Sachin Tendulkar endorsing a product. This use of AI has directly caused harm by spreading misinformation and defaming the individual, which falls under violations of rights and harm to communities. The police booking and legal actions confirm the harm has materialized. Therefore, this qualifies as an AI Incident.
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Sachin Tendulkar busts deepfake video claiming daughter Sara earns through app, wants swift action

2024-01-15
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event explicitly describes a deepfake video created using AI technologies that falsely portrays Sachin Tendulkar endorsing an app, which is misinformation and a misuse of AI. The video uses AI-generated audio and visuals, including lip-syncing, to impersonate a public figure, which is a violation of rights and causes reputational harm. The harm is realized as the video is spreading misinformation and causing distress to the individuals involved. The involvement of AI in the creation of the deepfake and the resulting harm to reputation and misinformation spread meets the criteria for an AI Incident.
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Sachin Tendulkar 'Disturbed' By His New Deepfake Video, Wants Swift Action - News18

2024-01-15
News18
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using AI technology that falsely depicts a public figure endorsing a product, which is a clear misuse of AI leading to misinformation and reputational harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm through misinformation and deception. The article also highlights the societal concern and calls for action, confirming the realized harm rather than just a potential risk.
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Tendulkar calls out his fake video, expresses concern about misuse of technology

2024-01-15
Sportstar
Why's our monitor labelling this an incident or hazard?
The video is an AI-generated deepfake that misrepresents Tendulkar endorsing a gaming app, which constitutes misinformation and potential harm to the public by promoting a possibly fraudulent scheme. The misuse of AI technology to create such fake videos can lead to harm to individuals and communities by spreading false information and deception. Since the video is already circulating and causing concern, this qualifies as an AI Incident due to realized harm through misinformation and potential financial harm to users.
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Sachin Tendulkar becomes latest victim of viral deepfakes sweeping India

2024-01-16
The Independent
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the use of deepfake technology, which is an AI method for generating synthetic audio-visual content. The deepfake videos have been widely circulated, causing misinformation and reputational harm to individuals, which qualifies as harm to communities and violations of rights. The article documents actual harm occurring due to the AI-generated content, making this an AI Incident. The government and platform responses are complementary information but do not negate the presence of realized harm from the AI system's use.
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After Sara, Sachin Tendulkar Becomes Latest Victim Of 'Deepfake'; Urges Social Media Platforms 'To Be On Alert'

2024-01-15
India News, Breaking News, Entertainment News | India.com
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create deepfake videos that falsely depict Sachin Tendulkar promoting a gaming app, which he denies. This misuse of AI-generated content causes harm by spreading misinformation and violating the individuals' rights to truthful representation. Since the harm is realized and linked directly to the AI system's use, this qualifies as an AI Incident under the framework, specifically as a violation of rights and harm to communities through misinformation.
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Sachin Tendulkar Deepfake Video: FIR Registered By Mumbai Cyber Police

2024-01-18
India News, Breaking News, Entertainment News | India.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to manipulate video and audio content, leading to harm through misinformation and violation of personal rights. The FIR registration indicates that harm has occurred or is recognized as occurring. The AI system's use directly led to the creation and dissemination of harmful content, fulfilling the criteria for an AI Incident. The involvement of authorities and government responses further confirm the seriousness and realized harm of the event.
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Tendulkar calls out his fake video, concerned about misuse of technology

2024-01-15
Business Standard
Why's our monitor labelling this an incident or hazard?
The video is an AI-generated deepfake, which is an AI system's misuse leading to misinformation and reputational harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm through misinformation and potential violation of rights. The involvement of AI in creating the deepfake is explicit, and the harm is realized as the video is circulating and causing concern. The government's planned regulatory response is complementary information but does not change the classification of the event as an AI Incident.
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Sachin Tendulkars Deepfake Scandal: Fake Video Discussing Sara Tendulkar Goes Viral, Cricketer Urges Strict Action

2024-01-15
Zee News
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is a product of AI systems capable of generating realistic manipulated content. The video falsely attributes statements to Sachin Tendulkar, causing reputational harm and spreading misinformation, which is a form of harm to communities and individuals. The involvement of law enforcement and the victim's call for action further confirm the harm has materialized. Hence, this is an AI Incident as the AI system's misuse has directly led to harm.
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Sachin Tendulkars Deepfake Row: Union IT Minister Rajeev Chandrasekhar Breaks Silence On Controversy

2024-01-15
Zee News
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create manipulated video and audio content of a public figure, which has been publicly shared and caused harm by spreading misinformation. The misuse of AI-generated content has directly led to reputational harm and misinformation, which are harms to communities and violations of rights. The government's response to regulate platforms to prevent such misuse further confirms the recognition of harm. Therefore, this qualifies as an AI Incident rather than a hazard or complementary information.
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Sachin Tendulkar Disturbed By New Deepfake Video, Urges Swift Action

2024-01-15
Oneindia
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system generating a deepfake video, which is a clear example of AI-generated content manipulation. The misuse of this AI system has directly led to harm by spreading misinformation and violating the rights of Sachin Tendulkar through unauthorized use of his likeness and voice. The public confusion and potential deception caused by the video represent harm to communities and individuals. Since the harm is occurring and the AI system's role is pivotal, this is classified as an AI Incident.
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Sachin Tendulkar becomes latest victim of deepfake video: 'Disturbing to see...'

2024-01-15
mint
Why's our monitor labelling this an incident or hazard?
Deepfake videos are created using AI systems that generate realistic but fake video content. The misuse of such AI-generated content to falsely depict Sachin Tendulkar promoting an app constitutes a violation of rights and causes harm to the individual and potentially to the community by spreading misinformation. Since the harm (misinformation, reputational damage) is occurring due to the use of AI-generated deepfakes, this qualifies as an AI Incident under the framework, specifically under harm to communities and violation of rights. The article describes actual harm from the use of AI systems, not just potential harm or general commentary, so it is not a hazard or complementary information.
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Sachin Tendulkar disturbed by 'misuse of technology' after fake video of him and his daughter emerges

2024-01-15
India Today
Why's our monitor labelling this an incident or hazard?
The video is explicitly described as a deepfake, which is an AI-generated manipulated video. The harm caused includes misinformation and damage to personal reputation, which falls under harm to communities and individuals. Since the AI system's use has directly led to these harms, this qualifies as an AI Incident. The article also highlights the societal risks and calls for action, but the primary focus is on the realized harm from the misuse of AI technology in this case.
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Sachin Tendulkar Slams Fake News On Daughter Sara, Requests Fans To Mass Report In Large Numbers

2024-01-15
Jagran English
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create misleading content, which is a form of misinformation that can harm communities and individuals' reputations. Since the harm is not explicitly stated as realized but the potential for harm is clear and the incident is active, this qualifies as an AI Incident due to the direct misuse of AI-generated content causing misinformation. The article's focus on the fake video and its spread, along with the call to action, indicates realized harm in the form of misinformation dissemination, not just a potential hazard.
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Behind the scenes: Making of Sachin Tendulkar's deepfake video

2024-01-16
India Today
Why's our monitor labelling this an incident or hazard?
The article explicitly details the use of AI systems (voice cloning, video morphing, deepfake generation) to create fake videos that have been widely disseminated, causing harm through misinformation, financial scams, and reputational damage. These harms have already materialized, fulfilling the criteria for an AI Incident. The involvement of AI is direct and central to the incident, and the harms include violations of rights and harm to communities. Although there is mention of regulatory responses, the main focus is on the incident itself, not just complementary information. Therefore, the event qualifies as an AI Incident.
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Tighter rules to be notified soon under IT Act: MoS IT after Tendulkar flags deepfake video

2024-01-15
The Hindu
Why's our monitor labelling this an incident or hazard?
The article discusses the misuse of AI-generated deepfake videos, which are a form of AI system output, and the government's planned regulatory response. However, the main focus is on the policy and governance measures being introduced to prevent and mitigate harm from such AI-generated content. While the deepfake video of Tendulkar is mentioned as an example of misuse, the article does not detail new harm caused by the AI system itself beyond what is already known, nor does it describe a new potential hazard. Therefore, this is best classified as Complementary Information, providing context and updates on societal and governance responses to AI-related harms.
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Sachin Tendulkar Reacts To Deepfake Claiming Daughter Sara Earns Money Through App; 'These Videos Are Fake'

2024-01-15
Mashable India
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated using AI systems that synthesize realistic but fake visual and audio content. The event describes the use of such AI-generated content to misrepresent a public figure, which is a direct misuse of AI technology leading to harm in the form of misinformation and reputational damage. Since the videos are already circulating and causing harm, this qualifies as an AI Incident under the definition of harm to communities and violation of rights through misinformation and impersonation.
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Sachin Tendulkar cautions against deepfake video of him, says misuse of technology is disturbing

2024-01-15
Scroll.in
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create manipulated video content that misrepresents a public figure, leading to reputational harm and misinformation. The harm is realized, not just potential, as the video has gone viral and is being used for deceptive promotion. This fits the definition of an AI Incident because the AI system's use has directly led to harm to individuals and communities through misinformation and misuse. The article also references official concerns and regulatory actions, but the primary focus is on the harmful deepfake video itself, not just the response, so it is not merely Complementary Information.
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Mumbai Police Files FIR Against Gaming Website Over Sachin Tendulkar Deepfake Video

2024-01-18
english
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is generated by AI systems capable of replicating human gestures and voice. The video falsely portrays Sachin Tendulkar endorsing a game, which is misinformation and a misuse of AI technology. The filing of an FIR indicates that harm has occurred or is ongoing, including reputational harm and potential deception of the public. This meets the criteria for an AI Incident as the AI system's use has directly led to harm (violation of rights and harm to communities).
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"These videos are fake" - Sachin Tendulkar becomes latest victim of AI misuse by online gaming platform

2024-01-15
Sportskeeda
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the misuse of AI technology to create fake videos (deepfakes) involving Sachin Tendulkar, which are being spread on social media and used in deceptive advertising. This misuse has led to misinformation and reputational harm, which falls under harm to communities and individuals. The AI system's role is pivotal as it generated the fake content causing the harm. Hence, this is an AI Incident rather than a hazard or complementary information.
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Mumbai Police register FIR over Sachin Tendulkar's deepfake video: Reports

2024-01-18
Sportskeeda
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of deepfake technology, an AI system that generates manipulated video and audio content. The misuse of this AI system has directly led to harm in the form of defamation (a violation of personal rights) and the spread of misinformation, which harms the community's trust and can be considered harm to communities. Therefore, this qualifies as an AI Incident because the AI system's use has directly caused harm.
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Sachin Tendulkar's deepfake video sparks concern: How to protect yourself

2024-01-15
Business Standard
Why's our monitor labelling this an incident or hazard?
The article discusses the existence and spread of deepfake AI-generated videos that cause misinformation and privacy violations, which are recognized harms. However, it does not report a specific AI Incident with direct or indirect realized harm linked to a particular AI system's malfunction or misuse in a concrete event. It also does not describe a new AI Hazard event or a governance or societal response primarily. The main focus is on raising awareness and providing guidance on protection against deepfake AI harms, making it Complementary Information that supports understanding of AI-related risks and responses.
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Sachin Tendulkar reacts on his viral deepfake video endorsing mobile app

2024-01-15
Business Standard
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI (deepfake technology) to create and spread a fabricated video that falsely depicts Sachin Tendulkar endorsing a product. This misuse of AI has directly led to misinformation and potential privacy violations, which are harms to communities and individuals. The article confirms the video is viral and causing concern, indicating realized harm rather than just potential harm. Therefore, this meets the criteria for an AI Incident due to the direct involvement of an AI system in causing harm through misinformation and privacy breach.
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FIR against gaming site, FB page over Sachin Tendulkar's deepfake video

2024-01-18
Business Standard
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating manipulated content mimicking a person's voice and gestures. The misuse of this AI system has directly caused harm by defaming Sachin Tendulkar and spreading false information, leading to legal action. The harm is realized and not just potential, fulfilling the criteria for an AI Incident under violations of rights and harm to communities through misinformation.
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Sachin Tendulkar is latest deepfake victim; Cricket legend 'disturbed' to see 'Paise kamana kitna asaan' video

2024-01-15
Asianet News Network Pvt Ltd
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI (deepfake technology) to create manipulated video content that falsely portrays Sachin Tendulkar, which he himself has denounced as fake and harmful. The misuse of AI here has directly led to reputational harm and the spread of misinformation, which is a form of harm to communities and individuals. The article explicitly states the harm has occurred and the victim's response, confirming realized harm rather than potential harm. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Sachin Tendulkar debunks fake news associated with daughter Sara, calls 'misuse of technology disturbing'

2024-01-15
India TV News
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions a deepfake video, which is an AI system-generated manipulated video. The misuse of this AI system has directly led to the spread of false information, constituting harm to individuals and communities. Since the harm is realized and the AI system's role is pivotal in creating the fake video, this qualifies as an AI Incident.
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FACT CHECK: Sachin Tendulkar exposes deepfake video promoting betting app

2024-01-15
India TV News
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using generative AI technology that falsely endorses a betting app, misleading the public and potentially causing financial and reputational harm. The AI system's use in generating the fake video and voice clone is central to the incident, and the harm (misinformation, potential scams) is realized. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated deepfake content.
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FIR against gaming site, FB page as Tendulkar raises concerns over his deepfake video

2024-01-18
The New Indian Express
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system, specifically deepfake technology, which is used to generate manipulated video and audio content. The use of this AI-generated deepfake has directly led to harm in the form of reputational damage to Tendulkar and potential deception of the public, which can be considered harm to communities and violation of rights (misinformation and impersonation). Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm through misinformation and reputational damage.
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Sachin Tendulkar addresses 'Deep Fake' video masquerading as himself promoting betting app

2024-01-15
CricTracker
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create a realistic but fake video. The misuse of this AI system has directly led to harm in the form of misinformation and reputational damage to Sachin Tendulkar, as well as potential broader societal harm through the promotion of a betting app under false pretenses. This fits the definition of an AI Incident because the AI system's use has directly led to harm (violation of personal rights and misinformation).
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Tighter rules to be notified soon under IT Act: MoS IT after Tendulkar flags deepfake video

2024-01-15
The New Indian Express
Why's our monitor labelling this an incident or hazard?
The presence of a deepfake video (an AI system generating manipulated content) causing misinformation and legal violation constitutes an AI Incident due to harm to communities and violation of legal rights. However, the article primarily reports on the flagging of the video and the government's planned regulatory measures, which are responses to the incident rather than the incident itself. Therefore, the article is best classified as Complementary Information, as it provides context and updates on societal and governance responses to an AI Incident rather than reporting a new incident or hazard itself.
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Sachin Tendulkar spots Depfake video of himself, says "disturbing to see rampant misuse of technology"

2024-01-15
The New Indian Express
Why's our monitor labelling this an incident or hazard?
The event describes the creation and dissemination of a deepfake video, which is an AI system's misuse leading to misinformation and potential reputational harm. While the harm is plausible and the misuse is evident, the article focuses on the warning and call for action rather than reporting actual harm having occurred. Therefore, it fits best as an AI Hazard, as the misuse could plausibly lead to harm if not addressed, but no confirmed incident of harm is reported yet.
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Tighter rules to be notified soon under IT Act: MoS IT after Tendulkar flags deepfake video

2024-01-15
ThePrint
Why's our monitor labelling this an incident or hazard?
The event involves AI systems because deepfakes are created using AI technologies. The misuse of AI to create and spread harmful deepfake videos constitutes an AI Incident as it directly leads to harm in the form of misinformation and violation of trust, which affects communities and individuals. The government's regulatory response and call for platform compliance is complementary information enhancing understanding of the incident and its mitigation. However, since the main focus is on the government's response to an existing AI Incident (the deepfake video), the event is best classified as Complementary Information rather than a new Incident or Hazard.
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Govt promises tighter norms after Sachin flags deepfake video

2024-01-16
The Tribune
Why's our monitor labelling this an incident or hazard?
The event involves an AI system in the form of deepfake technology generating fake video content. The misuse of this AI system has led to misinformation and reputational harm concerns, which fall under harm to communities and potential violation of rights. However, the article focuses on the concern raised and the government's promise of tighter rules rather than describing a concrete incident of harm or legal breach that has already occurred. Therefore, this is best classified as an AI Hazard, as the deepfake video could plausibly lead to harm and legal violations if unchecked, and the government is responding to this potential threat.
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Tendulkar latest victim of deepfake, video falsely claims his daughter Sara is reaping financial benefits from app

2024-01-15
The Tribune
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system in the form of deepfake technology used to generate a fake video and voice of Sachin Tendulkar. The video spreads false information, which can harm the reputation of Tendulkar and his daughter, and mislead the public. This constitutes harm to individuals and communities through misinformation, fulfilling the criteria for an AI Incident. The harm is realized as the video is viral and causing concern, not merely a potential risk.
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Sachin Tendulkar Deepfake: Iconic Cricket's Deepfake Video Circulates on Social Media Platform Promoting Gaming App Called 'Skyward Aviator Quest' | 📲 LatestLY

2024-01-15
LatestLY
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create manipulated videos that falsely depict a celebrity endorsing a product. This misuse of AI has directly led to misinformation and potential reputational harm to the individuals involved, which constitutes harm to communities and individuals' rights. Since the harm is realized (the videos are circulating and causing disturbance), this qualifies as an AI Incident under the framework.
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Deepfake crisis

2024-01-18
The Tribune
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos that have harmed individuals by spreading false and misleading content, such as the example of Sachin Tendulkar's fake video. It also references multiple recent incidents and the legal and regulatory responses to these harms. The harms include violations of privacy, misinformation, and potential election interference, all directly linked to the use of AI systems generating deepfakes. Hence, the event involves AI system use leading to realized harm, fitting the definition of an AI Incident.
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Sachin Tendulkar: What's his deepfake video about and why is he so upset?

2024-01-16
GEO TV
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI-generated manipulated content that falsely portrays a public figure endorsing a product, which constitutes misinformation and harms the individual's reputation, a form of harm to communities and violation of rights. The AI system's misuse directly led to this harm. The article describes the harm as occurring and the need for regulatory and platform responses, confirming the incident status rather than a mere hazard or complementary information. Hence, it meets the criteria for an AI Incident.
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Sachin blasts his deepfake video promoting betting site

2024-01-15
The Daily Star
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating synthetic media that falsely depicts Sachin Tendulkar endorsing a betting app. This misuse of AI technology is causing harm by spreading misinformation, which can mislead the public and damage reputations, thus constituting harm to communities. Since the deepfake video is actively circulating and causing harm, this qualifies as an AI Incident.
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'Paise kamana kitna asaan ho gya hai..': Sachin Tendulkar's deepfake gets him furious, watch viral video

2024-01-15
Daily News and Analysis (DNA) India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used maliciously to create a fake video of a public figure, leading to misinformation and potential harm to the individual's reputation and public trust. The harm is realized as the video is circulating and causing disturbance, as confirmed by Sachin Tendulkar's reaction. Therefore, this qualifies as an AI Incident due to the direct misuse of AI causing harm through misinformation and manipulation.
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How Sachin Tendulkar reacted to disturbing deepfake video of him

2024-01-16
The News International
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake videos, which are AI-generated manipulated videos, depicting Sachin Tendulkar endorsing a product he did not endorse. This is a direct misuse of AI technology causing reputational harm and misinformation, which are recognized harms under the AI Incident definition. The involvement of AI is clear (deepfake technology), and the harm (misinformation, reputational damage) is occurring. Hence, this is an AI Incident.
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Sachin Tendulkar raises concern about his fake video promoting gaming app

2024-01-15
NORTHEAST NOW
Why's our monitor labelling this an incident or hazard?
The fake video is an example of AI-generated deepfake content, which involves AI systems creating misleading videos. While this misuse can cause harm such as misinformation and reputational damage, the article focuses on the concern and call for action rather than describing an actual incident of harm or legal violation. Therefore, this event is best classified as Complementary Information, as it provides context and highlights societal concerns and responses related to AI misuse without reporting a specific AI Incident or AI Hazard.
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Sachin Tendulkar flags a fake video of his on X

2024-01-15
cnbctv18.com
Why's our monitor labelling this an incident or hazard?
The video is described as fake and is flagged by Sachin Tendulkar himself, indicating the use of AI-based deepfake technology. The misuse of such AI-generated content can lead to violations of rights and harm to communities by spreading misinformation. Since the harm is occurring through the spread of the deepfake video, this qualifies as an AI Incident.
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Deepfake Controversy: Sachin Tendulkars Fake Video Raises Concerns

2024-01-16
Gizbot
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create ultra-realistic manipulated video content. The misuse of this AI system has directly led to harm: reputational damage to Sachin Tendulkar, deception of the public, and potential broader societal harm through misinformation. The harm is realized and ongoing, not merely potential. Hence, it meets the criteria for an AI Incident as the AI system's use has directly led to violations of rights and harm to communities.
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Sachin Tendulkar Deepfake Video: Mumbai Police Files FIR Against Gaming Site, Meta Page

2024-01-18
https://www.outlookindia.com/
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create fake video and audio content impersonating a public figure. This misuse has caused reputational harm (defamation) and spread misinformation, which are recognized harms under the framework (violation of rights and harm to communities). The filing of an FIR indicates that harm has materialized and legal consequences are underway. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's misuse.
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Indian Cricket Icon Sachin Tendulkar Calls Out His New Deepfake Video, Expresses Concern About Misuse Of Technology

2024-01-15
https://www.outlookindia.com/
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system (deepfake technology) used to create a fake video with realistic voice synthesis. While the misuse of this AI-generated content is concerning and could lead to harms like misinformation and reputational damage, the article only reports the existence of the deepfake and the subject's concern, without evidence of actual harm materializing. Therefore, this qualifies as an AI Hazard because the misuse of AI deepfake technology could plausibly lead to harm, but no direct or indirect harm has been confirmed yet.
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Union Minister Rajeev Chandrasekhar Pledges Stricter Rules After Tendulkar's Deepfake Alert

2024-01-15
https://www.outlookindia.com/
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions a deepfake video created using AI techniques that falsely portrays Sachin Tendulkar endorsing a product, which is misinformation and a violation of rights (reputational harm and potential misinformation to the public). The harm has already occurred as the video was circulated and flagged by Tendulkar. The involvement of AI in generating the deepfake is clear. The minister's response is complementary information but does not negate the fact that harm has occurred. Hence, this is an AI Incident due to realized harm caused by AI-generated deceptive content.
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Sachin Tendulkar Busts A Deep Fake Video Which Shows Him Promoting An App

2024-01-15
CricketAddictor
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly used to create deepfake videos and audio that impersonate a public figure, Sachin Tendulkar. The misuse of AI-generated content has directly led to misinformation and reputational harm, which falls under harm to communities and violations of rights. The presence of AI is clear from the description of deepfake technology and AI platforms generating realistic audio and visuals. The harm is realized as the video is spreading misinformation and causing distress, and the individuals involved have lodged complaints and called for action. Hence, this is an AI Incident rather than a hazard or complementary information.
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Mumbai Police registers FIR against gaming site, FB page after Sachin Tendulkar raises deepfake concerns

2024-01-18
CricTracker
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of deepfake technology, an AI system, to manipulate video and audio of Sachin Tendulkar to promote a gaming site. This misuse has directly led to reputational harm and misinformation, which are violations of rights and cause harm to the individual and potentially to the community by spreading false information. The filing of an FIR and legal complaint confirms the harm has materialized. Hence, this is an AI Incident as per the definitions provided.
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Sachin Tendulkar falls victim to deepfake video

2024-01-16
ARY NEWS
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system in the form of deepfake technology used to create a fake video of Sachin Tendulkar. The misuse of this AI-generated content to promote an app constitutes a misuse of AI and misinformation. While the video is circulating widely, the article does not report any direct harm such as financial loss, health injury, or legal violations resulting from this incident. The harm is primarily reputational and misinformation-based, which is a recognized form of harm but not explicitly detailed as realized harm here. Therefore, this event is best classified as an AI Incident due to the direct misuse of AI causing misinformation and reputational harm, which falls under harm to communities and individuals.
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Case filed against online gaming portal for using deepfake video of Sachin Tendulkar

2024-01-18
OpIndia
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI-generated deepfake technology to create a fake video that misrepresents a public figure, leading to reputational harm and misinformation. The deepfake video was distributed and caused harm, prompting legal action and police involvement. This fits the definition of an AI Incident because the AI system's use directly led to harm (defamation, misinformation, and potential criminal intimidation). The involvement of AI in the malicious creation and dissemination of the deepfake video is clear and central to the incident.
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Minister Rajeev Chandrasekhar assures strict compliance after Sachin Tendulkar flagged his deep fake video

2024-01-15
OpIndia
Why's our monitor labelling this an incident or hazard?
The event involves an AI system in the form of deep fake technology, which uses AI to create manipulated videos. The malicious use of this AI system has directly led to harm in the form of misinformation and violation of personal rights (a breach of applicable law protecting individual rights). The deep fake video has been disseminated, causing reputational harm and misinformation spread, which fits the definition of an AI Incident. The Ministry's response is complementary information but the primary event is the realized harm from the deep fake video.
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Sachin Tendulkar falls victim to deep fake menace, demands swift action to stop the rampant misuse of technology

2024-01-15
OpIndia
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used maliciously to create and spread false video content that harms the reputation of individuals and spreads misinformation. This constitutes a violation of rights and harm to communities through misinformation and defamation. Since the harm is realized (the video is already circulating and causing reputational damage), this qualifies as an AI Incident. The article also discusses legal frameworks and government advisories, but the primary focus is on the realized harm caused by the deepfake video.
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Sachin Tendulkar 'disturbed' over deepfake video promoting mobile app

2024-01-15
The Siasat Daily
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using deep learning) that has been used to create synthetic media falsely showing Sachin Tendulkar endorsing an app. This use of AI has directly led to harm in the form of misinformation and reputational damage, which falls under harm to communities and individuals. The harm is realized as the video is already circulating and causing disturbance. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI-generated deepfake content.
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''Disturbing to see rampant misuse of technology'', Tendulkar warns people on his deep fake video

2024-01-15
mid-day
Why's our monitor labelling this an incident or hazard?
The event involves AI systems used to create deep fake videos, which are AI-generated synthetic media. The misuse of this technology has directly led to harm in the form of misinformation, reputational damage, and emotional distress to the individuals involved, which qualifies as harm to communities and individuals. The event also highlights ongoing responses by government and social media platforms to mitigate this harm. Since the harm is realized and the AI system's role is pivotal in causing it, this qualifies as an AI Incident.
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Sachin Tendulkar's deepfake video sparks concern: How to protect yourself

2024-01-16
telecomlive.com
Why's our monitor labelling this an incident or hazard?
The article describes a deepfake video created using AI that falsely depicts Sachin Tendulkar endorsing a product, which is a clear case of misinformation. The spread of such AI-generated fake content can harm communities by misleading viewers and eroding trust. Since the harm is occurring through the dissemination of false information and the AI system's role is pivotal in generating the deepfake, this qualifies as an AI Incident under the framework.
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Mumbai police registers FIR against gaming site, FB page after Sachin Tendulkar's viral deepfake video

2024-01-18
mid-day
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using AI technology that falsely portrays a public figure endorsing a product, leading to defamation and misinformation. This is a clear case where the AI system's use has directly caused harm to an individual's reputation and potentially misled the public, fulfilling the criteria for an AI Incident. The registration of an FIR and official police action further confirms the recognition of harm caused by the AI system's misuse.
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Sachin Tendulkar Calls Out Deepfake Video Of Himself, Expresses Concern About Misuse Of Technology

2024-01-15
myKhel.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is generated by AI systems designed to create realistic but fake content. The misuse of this AI system has led to the creation and dissemination of misleading content impersonating a public figure, which poses a credible risk of harm to individuals and communities through misinformation and potential scams. However, the article does not confirm that actual harm has yet occurred, only that the video is fake and concerns about misuse are expressed. Hence, it fits the definition of an AI Hazard rather than an AI Incident. The article also references governmental and social media platform responses, but these are part of the context rather than the main focus, so the classification remains AI Hazard.
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Sachin Tendulkar falls prey to deepfake video scandal

2024-01-16
Daily Pakistan Global
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using AI technology that falsely represents a public figure, leading to misinformation and reputational harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm in the form of misinformation and potential violation of the individual's rights. The harm is realized, not just potential, as the video is already disseminated and causing concern. Therefore, this is classified as an AI Incident.
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'My Daughter Makes ₹1.8 Lakh Everyday..': Deepfake Video Of Sachin Tendulkar Goes Viral; Cricket Legend REACTS

2024-01-15
Free Press Journal
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create a morphed video that misrepresents a public figure, leading to misinformation and potential reputational harm. The harm is realized as the video is viral and misleading the public, which fits the definition of an AI Incident due to harm to communities and violation of rights (misinformation and reputational damage). The warning by Tendulkar and call for action further confirms the harm is occurring and recognized. Therefore, this is classified as an AI Incident.
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Iconic cricketer Sachin Tendulkar calls out his fake video, expresses concern about misuse of technology

2024-01-15
The Telegraph
Why's our monitor labelling this an incident or hazard?
The video is an AI-generated deepfake, which is an AI system's misuse leading to misinformation and reputational harm. Although no physical harm or direct legal violation is explicitly mentioned, the spread of deepfakes constitutes harm to communities through misinformation and potential violation of rights related to personal image and reputation. Since the harm is occurring (the video is circulating and causing concern), this qualifies as an AI Incident rather than a hazard or complementary information. The AI system's misuse directly led to the harm described.
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Mumbai police registers FIR against gaming site, Facebook page as Sachin Tendulkar raises concerns over his deepfake video

2024-01-18
The Telegraph
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI-generated manipulated video and voice, used to falsely depict Sachin Tendulkar endorsing a gaming app. This misuse of AI technology has directly led to reputational harm (defamation) and the spread of misinformation, both recognized harms under the AI Incident definition (violation of rights and harm to communities). The police registration of an FIR confirms that harm has materialized, not just a potential risk. Hence, this is classified as an AI Incident.
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Tighter rules to be notified soon under IT Act: MoS IT after Tendulkar flags deepfake video | Technology

2024-01-15
Devdiscourse
Why's our monitor labelling this an incident or hazard?
Deepfake videos are explicitly described as AI-generated synthetic media that misrepresent individuals, causing harm through misinformation and violation of trust. The article mentions actual circulation of such videos, including one involving Sachin Tendulkar, which has caused public concern and outrage. This constitutes harm to communities and potentially violations of rights, fulfilling the criteria for an AI Incident. The government's announcement of tighter rules is a response to this incident and thus complementary information, but the main event is the realized harm from AI misuse.
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Tendulkar calls out his fake video, expresses concern about misuse of technology | Technology

2024-01-15
Devdiscourse
Why's our monitor labelling this an incident or hazard?
The video is an AI-generated deepfake, which is a product of AI systems capable of generating realistic fake videos and audio. The misuse of this technology has led to misinformation and reputational harm, which qualifies as harm to communities and individuals. Since the harm is occurring (misinformation spreading and potential fraud), this constitutes an AI Incident under the framework.
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India News | Tighter Rules to Be Notified Soon Under IT Act: MoS IT After Tendulkar Flags Deepfake Video | LatestLY

2024-01-15
LatestLY
Why's our monitor labelling this an incident or hazard?
The article describes a realized harm caused by an AI system—deepfake technology generating misleading videos that harm individuals' reputations and spread misinformation, which fits the definition of an AI Incident. However, the article primarily discusses the government's planned regulatory actions and enforcement measures in response to these incidents, rather than detailing the incident itself or new harm. Therefore, the main focus is on societal and governance responses to AI harms, qualifying it as Complementary Information rather than a new AI Incident or AI Hazard.
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Sachin Tendulkar Deepfake Video: Master Blaster Flags Fake Advertisement of Him Promoting Gaming App, Writes 'Disturbing To See Rampant Misuse of Technology' | 🏏 LatestLY

2024-01-15
LatestLY
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using AI technology, which is a misuse of AI systems. While the video is fake and misleading, the article does not indicate that any direct harm has yet occurred, only the potential for harm through misinformation and reputational damage. Therefore, this situation represents a plausible risk of harm from AI misuse, fitting the definition of an AI Hazard rather than an AI Incident. The focus is on the potential for harm and the need for mitigation rather than an actual incident causing harm.
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Sachin Tendulkar spots Depfake video of himself, says "disturbing to see rampant misuse of technology"

2024-01-15
Asian News International (ANI)
Why's our monitor labelling this an incident or hazard?
The creation and dissemination of deepfake videos using AI systems directly leads to harm by violating the rights of individuals (e.g., impersonation, misinformation) and causing reputational damage, which fits the definition of an AI Incident under violations of human rights and harm to communities. The article describes actual misuse and harm occurring, not just potential risks, and includes calls for action and regulatory responses, confirming the realized harm from AI misuse.
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Sachin deepfake video case: Mumbai Cyber Police register FIR

2024-01-18
Asian News International (ANI)
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to create a deepfake video, which is a form of AI-generated manipulated content. The misuse of this AI system has directly led to harm in the form of misinformation and reputational damage, fulfilling the criteria for an AI Incident. The registration of an FIR and government statements about legal violations and safety threats confirm the harm is materialized and recognized. Hence, it is not merely a potential hazard or complementary information but a concrete incident involving AI harm.
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'Disturbing...': Sachin Tendulkar responds to his deepfake video

2024-01-15
NewsBytes
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using AI technology that falsely portrays Sachin Tendulkar endorsing a gaming app, which is a clear misuse of AI-generated content causing reputational harm and misinformation. The harm is realized, not just potential, as the video has been disseminated and Tendulkar has publicly responded to it. This fits the definition of an AI Incident because the AI system's use directly led to harm to the individual and potentially to the community through misinformation. The article also discusses the broader societal impact and the need for platform responses, but the primary focus is on the realized harm from the deepfake video.
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Sachin Tendulkar Reacts To His VIRAL Deepfake Video; Cricket Legend Says, 'Disturbing To See Rampant Misuse Of Technology' | SpotboyE

2024-01-16
spotboye.com
Why's our monitor labelling this an incident or hazard?
Deepfake videos are created using AI systems that generate realistic but fake content. The viral deepfake video of Sachin Tendulkar endorsing a product without his consent constitutes misuse of AI technology leading to misinformation and potential reputational harm, which falls under violations of rights and harm to communities. Since the harm is occurring (viral spread of the deepfake), this qualifies as an AI Incident.
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Sachin Tendulkar raises concern over 'deep fake' after video of him goes viral promoting online game

2024-01-15
Social News XYZ
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI technology (deepfake) to create a fake video that misrepresents a public figure, leading to misinformation and potential reputational harm. This constitutes harm to communities through the spread of false information and deception. Since the deepfake video is already viral and causing harm, this qualifies as an AI Incident. The involvement of AI in the creation of the deepfake and the resulting harm from its dissemination meets the criteria for an AI Incident rather than a hazard or complementary information.
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Now deepfake video of Sachin Tendulkar comes out promoting gaming app

2024-01-15
Social News XYZ
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI-generated deepfake videos, which are AI systems generating synthetic media. The deepfake video is actively circulating and misleading viewers, causing reputational harm and misinformation, which is a form of harm to communities and a violation of rights. The harm is realized, not just potential, as the video is already spreading. Hence, it meets the criteria for an AI Incident rather than a hazard or complementary information.
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Now, a deepfake video of Sachin Tendulkar promoting gaming app

2024-01-15
National Herald
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI-generated manipulated media that falsely represents a public figure endorsing a product, which is a direct misuse of AI technology leading to misinformation. This misinformation can harm the community by misleading people and potentially causing reputational damage to Sachin Tendulkar. Since the AI system's use has directly led to the spread of false information and potential harm, this qualifies as an AI Incident under the category of harm to communities and violation of rights (reputational harm).
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Sachin Tendulkar Calls Out Deepfake Impersonating Him To Promote Betting App | BOOM

2024-01-15
BOOMLive
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of generative AI to create a deepfake video and voice clone impersonating a public figure without consent, which is being used to promote a product fraudulently. This misuse of AI has directly led to misinformation and potential consumer harm, fulfilling the criteria for an AI Incident. The article confirms the harm is occurring, not just potential, and the AI system's role is pivotal in creating the deceptive content.
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Sachin Tendulkar's deepfake video goes viral, legendary cricketer cautions against misuse of technology

2024-01-15
KalingaTV
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system, specifically deepfake technology, which is used to create manipulated video and audio content. The misuse of this AI system has directly led to misinformation and reputational harm, which qualifies as harm to communities and individuals. The viral spread of the deepfake video constitutes an AI Incident because the harm is realized and ongoing. The involvement of AI in the creation and dissemination of the manipulated content is explicit, and the harm is direct and significant.
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India Warns Legal Consequences Over Deepfake Inaction

2024-01-17
Tech.co
Why's our monitor labelling this an incident or hazard?
The article focuses on warnings and potential regulatory actions regarding deepfake videos, which are AI-generated content that could cause harm if left unchecked. However, it does not describe any actual harm or incident caused by AI systems at this time. Therefore, it represents a plausible future risk related to AI misuse and regulatory responses, fitting the definition of an AI Hazard rather than an Incident or Complementary Information.
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Sachin Tendulkar Flags Deepfake Video of Himself

2024-01-16
NewsX
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated by AI systems that create manipulated realistic content. The article reports an actual deepfake video circulating, which is a direct use of AI causing misinformation harm. The harm is realized as the video misleads the public and raises digital safety concerns. The involvement of authorities and calls for removal indicate the harm is recognized and ongoing. Therefore, this event meets the criteria for an AI Incident due to realized harm from AI-generated manipulated content spreading misinformation.
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Sachin Tendulkar deepfake nightmare: Mumbai Police file case

2024-01-18
Inside Sport India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake, which is a form of AI-generated manipulated content. The video caused reputational harm to Sachin Tendulkar and spread misinformation, which fits the definition of harm to communities and individuals. The Mumbai Police filing a case indicates recognition of the harm caused. Therefore, this qualifies as an AI Incident because the AI system's use directly led to harm (reputational damage and misinformation).
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Sachin Tendulkar raises concern over 'deep fake' after video of him goes viral promoting online game - Mangalorean.com

2024-01-15
Mangalorean.com
Why's our monitor labelling this an incident or hazard?
The presence of a deepfake video clearly indicates the involvement of an AI system (deepfake generation technology). The video has been widely circulated, causing misinformation and reputational harm to Sachin Tendulkar, which qualifies as harm to communities and individuals. This harm is realized, not just potential. Therefore, this event meets the criteria for an AI Incident. The article also discusses responses and regulatory actions, but these are secondary to the primary harm caused by the deepfake video.
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Tendulkar calls out his fake video, expresses concerns about misuse of technology

2024-01-15
metrovaartha.com
Why's our monitor labelling this an incident or hazard?
The video is an AI-generated deepfake that misrepresents Sachin Tendulkar, causing misinformation and reputational harm, which fits the definition of an AI Incident due to violation of rights and harm to community trust. The AI system's use in creating the deepfake directly led to this harm. Although the article mentions responses and potential regulatory actions, the main event is the realized harm from the deepfake video, not just potential or complementary information.
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Sachin Tendulkar deepfake video: FIR filed against gaming website, Facebook page in Mumbai

2024-01-18
APN Live
Why's our monitor labelling this an incident or hazard?
The event explicitly involves deepfake videos, which are AI-generated manipulated content. The videos have been shared widely on social media, causing misinformation and reputational harm to Sachin Tendulkar. The filing of an FIR indicates recognition of harm caused. The AI system's use in generating and spreading the deepfake video directly led to this harm. Therefore, this qualifies as an AI Incident under the framework, as it involves harm to communities through misinformation and violation of rights via misuse of AI-generated content.
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Sachin Tendulkar reacts on his viral deepfake video endorsing mobile app

2024-01-16
telecomlive.com
Why's our monitor labelling this an incident or hazard?
The event describes a deepfake video created using AI, which is a clear example of AI system use. The harm is reputational and related to misinformation, but the article does not report actual realized harm beyond the existence of the video and the subject's reaction. Since the video is already viral, some harm to reputation or misinformation impact can be inferred, but the article focuses on the reaction and warning rather than documented harm or legal consequences. Therefore, this is best classified as an AI Incident due to the realized misuse of AI-generated content causing reputational and misinformation harm.
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Cricket legend Sachin Tendulkar becomes latest victim of viral deepfakes sweeping India

2024-01-16
Weekly Bangla Mirror |
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos that have been widely circulated, causing misinformation and reputational harm to individuals, including Sachin Tendulkar. The harms are realized and ongoing, including misinformation that can influence public opinion and elections, which is harm to communities and a violation of rights. The AI system's use in creating and spreading these deepfakes is central to the incident. Hence, this is an AI Incident rather than a hazard or complementary information.
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Mumbai Cyber Police register FIR: Sachin deepfake video case

2024-01-18
Live India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create a manipulated video that misrepresents Sachin Tendulkar, constituting a violation of rights and misinformation harm. The filing of an FIR confirms that harm has materialized, making this an AI Incident. The involvement of AI-driven misinformation and the legal response further support this classification.
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Sachin Tendulkar reacts on Deepfake video of himself !

2024-01-15
Live India
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated using AI systems that manipulate audio and video to create realistic but fake content. The misuse of such AI-generated deepfakes to falsely represent individuals endorsing products or appearing in misleading scenarios directly harms the individuals' reputations and can mislead the public, constituting harm to communities and violations of rights. The article reports that these deepfakes are actively being spread, causing realized harm, and authorities are intervening. Therefore, this event qualifies as an AI Incident due to the direct harm caused by the AI system's misuse.
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After daughter Sara, Sachin Tendulkar falls victim to deepfake video

2024-01-15
Inside Sport India
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI-generated deepfake videos that have directly caused reputational harm and distress to Sachin Tendulkar. The deepfake video falsely attributes promotional content to him, which is a clear misuse of AI technology leading to harm. The article also references previous similar incidents and government responses, but the primary focus is on the realized harm caused by the deepfake video. Hence, it meets the criteria for an AI Incident due to direct harm caused by the AI system's misuse.
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'These Videos Are Fake' Sachin Tendulkar Furious With His Deep Fake Video

2024-01-15
News24
Why's our monitor labelling this an incident or hazard?
Deepfake videos are created using AI systems that generate manipulated realistic videos. The viral spread of such videos featuring Sachin Tendulkar endorsing products falsely constitutes misinformation and reputational harm, which is a form of harm to communities and potentially a violation of rights. The article explicitly states the misuse of AI technology and the harm caused by these videos. Hence, this event meets the criteria for an AI Incident.
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Sachin deepfake video case: Mumbai Cyber Police register FIR - ET Government

2024-01-19
ETGovernment.com
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system (deepfake technology) used to create manipulated video content that falsely portrays Sachin Tendulkar endorsing a product. This misuse of AI has directly led to harm in the form of misinformation and reputational damage, which falls under violations of rights and harm to communities. The registration of an FIR indicates that harm has materialized, not just a potential risk. Therefore, this qualifies as an AI Incident.
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Tendulkar too falls prey to 'deepfake'; angry over video

2024-01-15
ETV Bharat News
Why's our monitor labelling this an incident or hazard?
The presence of deepfake videos indicates the involvement of AI systems generating synthetic media. The misuse of such AI-generated content can lead to harm such as misinformation and reputational damage, which are forms of harm to communities and individuals. Since the article reports the existence and spread of these fake videos and the public concern expressed by Tendulkar, it indicates that harm is occurring or has occurred. Therefore, this qualifies as an AI Incident due to the realized harm from AI misuse (deepfake videos).
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Deepfake videos: Sachil Tendulkar becomes latest victim; shares vi...

2024-01-15
PTC News
Why's our monitor labelling this an incident or hazard?
The article describes the active misuse of AI-generated deepfake videos that falsely portray Sachin Tendulkar endorsing a gaming app, which is a direct use of AI systems to create misleading content. This has led to reputational harm and misinformation spread, which are harms to individuals and communities. The involvement of AI in creating the deepfakes and the realized harm from their circulation meets the criteria for an AI Incident rather than a hazard or complementary information.
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Sachin Tendulkar deepfake video: Mumbai police registers FIR against gaming site owner

2024-01-18
News9live
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI system generating synthetic media. The misuse of this AI-generated content has directly led to reputational harm and misinformation, triggering legal action. The harm is realized, not just potential, as the video falsely portrays Tendulkar endorsing a product, which is defamatory and misleading. Hence, it meets the criteria for an AI Incident as the AI system's use has directly led to harm (violation of rights and misinformation).
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Sachin Tendulkar's deepfake video goes viral, Master Blaster says disturbed by 'misuse of technology'

2024-01-15
News9live
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology using AI-generated voice and video) that has been used maliciously to create and spread false content. This has caused harm in the form of misinformation and distress to the person depicted, which qualifies as harm to communities and individuals. Since the AI system's use has directly led to this harm, this qualifies as an AI Incident under the framework.
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FIR filed against gaming site owner for deepfaking Sachin Tendulkar's video

2024-01-17
G2G News
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system, specifically deepfake technology, used to create manipulated video content. The use of this AI-generated deepfake has directly led to harm in the form of misinformation and defamation against Sachin Tendulkar, which constitutes a violation of rights and reputational harm. The registration of an FIR and legal charges under defamation and IT laws confirm that harm has materialized. Therefore, this qualifies as an AI Incident due to the realized harm caused by the AI system's misuse.
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Check Out Sachin Tendulkar Deepfake Video: After Daughter Sara and Shubman's Viral Deepfake Controversy, Master Blaster falls prey

2024-01-16
TechnoSports Media Group
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deepfake technology) to create manipulated videos and images that have been maliciously used to harm the reputation and cause distress to public figures. The harm is realized and ongoing, as evidenced by the public denouncement and government intervention. The involvement of AI in generating the harmful content and the resulting distress and reputational damage meet the criteria for an AI Incident. The government's issuance of guidelines is a response to this harm but does not change the classification of the event itself.
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Tighter rules coming, says MoS IT after Sachin Tendulkar deepfake video surfaces

2024-01-15
HT Tech
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create synthetic media that misrepresents a person, causing harm through misinformation and violation of rights. The harm is realized as the video is circulating and flagged by the individual affected. The government's announcement of tighter rules is a response to this incident. Therefore, the primary classification is AI Incident due to the realized harm from the AI-generated deepfake video.
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'My Daughter Makes Rs 1.8 Lakh Everyday..': Deepfake Video Featuring Sachin Tendulkar Goes Viral, Cricket Legend Calls For Action

2024-01-15
english
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system (deepfake technology) used maliciously to create and spread false content that harms the reputation of Sachin Tendulkar and misleads the public. This constitutes an AI Incident because the AI system's use has directly led to harm through misinformation and impersonation, affecting individuals' rights and causing social harm. The calls for action and reporting further confirm the recognition of harm caused. Therefore, this is classified as an AI Incident.
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Tighter rules to be notified soon: Govt after Tendulkar's deepfake video

2024-01-15
Business Standard
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI system-generated manipulated media that has been used maliciously, causing harm by spreading misinformation and damaging trust, which fits the definition of an AI Incident. The government's announcement of tighter rules is a response to this incident and thus complementary information, but the primary event is the harmful deepfake video circulation. Therefore, the classification is AI Incident.
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Sachin deepfake video case: Mumbai Cyber Police register FIR | Sports-Games

2024-01-18
Devdiscourse
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to create a deepfake video, which is a form of AI-generated manipulated content. The misuse of this AI system has directly led to harm in the form of misinformation and reputational damage to Sachin Tendulkar, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The registration of an FIR confirms the recognition of harm and legal implications. The government's response to tighten regulations further supports the seriousness of the incident. Hence, the classification as AI Incident is appropriate.
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Sports News | Sachin Deepfake Video Case: Mumbai Cyber Police Register FIR | LatestLY

2024-01-18
LatestLY
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system's misuse—deepfake technology—to create manipulated video and audio content falsely attributed to Sachin Tendulkar. This misuse has directly led to harm in the form of misinformation and reputational damage, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The registration of an FIR confirms the harm is recognized and materialized. The government's response further underscores the seriousness of AI-powered misinformation. Hence, the classification as AI Incident is appropriate.
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"Shortly notifying tighter rules": Rajeev Chandrasekhar after Sachin Tendulkar points to deepfake video

2024-01-15
Asian News International (ANI)
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) that has been used to create and spread manipulated content of a public figure, leading to misinformation and potential harm to the community's trust and safety. This fits the definition of an AI Incident because the AI system's use has directly led to harm (misinformation and potential legal violations). The article also mentions government plans to tighten rules, but the main focus is on the incident of the deepfake video and its impact, not just the response. Therefore, the classification is AI Incident.
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Sachin Tendulkar disturbed by 'misuse of technology' after his fake video emerges - The Statesman

2024-01-15
The Statesman
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly: deepfake technology, which uses AI to generate hyper-realistic fake videos and audio. The misuse of this AI system has directly led to harm—identity fraud and reputational damage to Sachin Tendulkar, as well as the spread of misinformation to the public. The harm is realized, not just potential, as the video went viral and caused concern. This fits the definition of an AI Incident because the AI system's use has directly led to harm to a person (reputational harm and misinformation). The article also discusses the broader societal implications of deepfakes, reinforcing the significance of the harm. Hence, the classification is AI Incident.
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Sachin Tendulkar Is The Latest To Fall Prey To Deepfakes

2024-01-15
Inc42 Media
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create manipulated video content that falsely represents a public figure, leading to misinformation and reputational harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm to a community (spread of misinformation) and violation of rights (false endorsement). The article also includes complementary information about government advisories, but the primary focus is on the realized harm from the deepfake video. Therefore, the classification is AI Incident.
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Sachin Tendulkar Urges Platforms to Take Swift Action Against Deepfakes After Cricketer's Fake Video Surfaces Online

2024-01-16
MediaNama
Why's our monitor labelling this an incident or hazard?
The event involves AI systems explicitly through the creation and dissemination of deepfake videos, which are AI-generated synthetic media. The harms include misinformation, reputational damage, and violation of personality rights, which fall under harm to communities and violations of rights. Since the deepfake videos have already surfaced and caused harm, this qualifies as an AI Incident. The article also discusses regulatory and governance responses, but the primary focus is on the existing harm caused by AI-generated deepfakes and the need for swift action. Therefore, the classification is AI Incident.
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FIR against gaming site, FB page as Tendulkar raises concerns over his deepfake video

2024-01-18
ThePrint
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI system-generated manipulated content that has directly led to harm in the form of defamation and violation of rights of Sachin Tendulkar. The involvement of AI in creating the deepfake video and the resulting legal action confirms this as an AI Incident under the framework, as the AI system's use has directly caused harm.
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Main accused in Rashmika Mandanna deepfake case arrested: Delhi Police

2024-01-20
Hindustan Times
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated using AI systems that manipulate video content to create realistic but false representations. The article reports that these deepfakes have been distributed and caused harm by spreading misinformation and damaging reputations, which falls under harm to communities and violations of rights. The police investigation and FIR registration confirm that harm has materialized. Hence, the event meets the criteria for an AI Incident due to the direct involvement of AI-generated content causing harm.
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Police book owner of gaming app for circulating Sachin Tendulkar's fake video

2024-01-18
India TV News
Why's our monitor labelling this an incident or hazard?
The event describes the use of an AI-generated deepfake video (an AI system) that has directly led to harm in the form of defamation and misinformation, violating the rights of the individual depicted. The harm is realized and legal action is underway, meeting the criteria for an AI Incident. Therefore, this event is classified as an AI Incident.
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Sachin Tendulkar morphed video case: Mumbai Police files FIR against Facebook page and gaming website

2024-01-18
cnbctv18.com
Why's our monitor labelling this an incident or hazard?
The morphed video is an example of AI-generated or AI-assisted manipulated content causing harm by defaming a person, which constitutes a violation of rights under the law. The AI system's use in creating the fake video directly led to reputational harm and legal consequences. Therefore, this qualifies as an AI Incident due to the realized harm (defamation) caused by the AI-generated manipulated content.
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Sachin Tendulkar deepfake video: FIR filed

2024-01-19
The Hans India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI-generated manipulated content technology. The misuse of this AI system has directly caused harm by falsely attributing endorsements to Sachin Tendulkar, leading to defamation and legal complaints. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use.