Deepfake video scam impersonates Sonu Sood to extort money

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Cybercriminals used an AI-generated deepfake video of Bollywood actor Sonu Sood in a fraudulent video call to promise aid and extort money from a family seeking medical help. Sood exposed the scam on social media and warned followers to stay vigilant against deepfake cybercrime.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of an AI system (deepfake technology) to create a fraudulent video that directly led to harm by enabling a scam to extract money from people, which constitutes harm to individuals (harm to persons). The AI system's use in this fraudulent manner is central to the incident. Therefore, this qualifies as an AI Incident due to realized harm caused by the malicious use of AI-generated deepfake content.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainabilityHuman wellbeing

Industries
Media, social platforms, and marketingDigital security

Affected stakeholders
General public

Harm types
Economic/PropertyPsychologicalReputational

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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Sonu Sood Becomes A Victim Of Deepfake; Shares Video Of A Fraudster Pretending To Be Him To Extract Money

2024-01-18
Mashable India
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create a fraudulent video that directly led to harm by enabling a scam to extract money from people, which constitutes harm to individuals (harm to persons). The AI system's use in this fraudulent manner is central to the incident. Therefore, this qualifies as an AI Incident due to realized harm caused by the malicious use of AI-generated deepfake content.
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Sonu Sood warns of deepfake dangers, urges vigilance against cybercriminals | - Times of India

2024-01-18
The Times of India
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake technology, an AI system capable of generating realistic fake videos, being used maliciously to impersonate celebrities and extort money from unsuspecting victims. This constitutes direct harm to individuals (fraud, deception) and harm to the celebrities' reputations, fitting the definition of an AI Incident. The harm is realized, not just potential, as scams and extortion attempts have occurred. Therefore, this event qualifies as an AI Incident.
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Fateh Actor Sonu Sood Receives Deepfake Video From Follower; Urges Fans To Be Aware Of Cyber Criminals

2024-01-18
Zee News
Why's our monitor labelling this an incident or hazard?
The deepfake video call is an AI system's misuse that directly led to harm by deceiving a family into believing they were interacting with Sonu Sood, potentially causing financial loss or emotional distress. The event involves the use of AI-generated content for fraudulent purposes, fulfilling the criteria for an AI Incident due to realized harm from the AI system's malicious use.
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Sonu Sood shares his deepfake video of fraudster pretending to help victims, asks fans be wary of cybercrime- Watch

2024-01-18
Daily News and Analysis (DNA) India
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is an AI-generated synthetic media technology. The deepfake was used by fraudsters to impersonate Sonu Sood and deceive a family in need, directly causing harm through attempted financial fraud. This meets the definition of an AI Incident because the AI system's use has directly led to harm (fraud and deception). The actor's public warning is complementary but the main event is the fraudulent use of AI deepfake technology causing harm.
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Bollywood actor Sonu Sood receives deep fake video of himself

2024-01-18
GULF NEWS
Why's our monitor labelling this an incident or hazard?
The deep fake video is an AI system-generated content used maliciously to impersonate a real person and deceive vulnerable individuals, leading to financial and emotional harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people (the distressed family) through fraudulent interaction. The actor's warning and the film inspired by such incidents further confirm the real-world impact of this AI misuse.
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Sonu Sood speaks out about terrifying deepfake encounter

2024-01-20
The Siasat Daily
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of deepfake technology, an AI system capable of generating realistic fake videos, to impersonate Sonu Sood and deceive a family for fraudulent purposes. This misuse of AI directly led to harm by enabling a scam attempt, which fits the definition of an AI Incident as the AI system's use caused harm to people (financial and reputational harm). The event is not merely a potential risk but an actual occurrence of harm facilitated by AI, thus it is classified as an AI Incident.
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Sonu Sood warns public against deepfake scams; shares shocking incident : Bollywood News - Bollywood Hungama

2024-01-19
Bollywood Hungama
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used in a scam that directly harms people by attempting to extort money through impersonation. The use of AI-generated deepfake video calls to deceive and defraud victims constitutes an AI Incident because the AI system's use has directly led to harm (financial fraud and potential emotional distress).
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Sonu Sood Faces Deepfake Scam, Impersonator Requests Money From Distressed Family in Manipulative Video - Watch | ЁЯОе LatestLY

2024-01-18
LatestLY
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake video, which is a product of AI systems capable of generating realistic fake videos. The impersonator used this AI-generated content to deceive a vulnerable family into giving money, directly causing harm through fraud and emotional manipulation. This fits the definition of an AI Incident as the AI system's use directly led to harm to people (financial and emotional harm).
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Sonu Sood exposes deepfake scam: Impersonator targets for money - The Statesman

2024-01-19
The Statesman
Why's our monitor labelling this an incident or hazard?
The event explicitly involves a deepfake AI system used maliciously to impersonate a public figure and deceive vulnerable people, resulting in financial harm. This fits the definition of an AI Incident because the AI system's use directly led to harm (fraud and exploitation). The article also highlights the actor's efforts to raise awareness about this harm, but the primary focus is on the realized harm caused by the AI misuse, not just complementary information or potential future harm.
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Sonu Sood receives deep fake video of himself, impersonator asks distressed family for money

2024-01-18
newKerala.com
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions a deep fake video, which is a product of AI generative technology, used by an impersonator to interact with a family and solicit money fraudulently. This constitutes direct harm to the family (financial harm and distress), caused by the malicious use of an AI system. Therefore, this qualifies as an AI Incident because the AI system's use directly led to harm to people.
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Sonu Sood shares his deepfake video of fraudster pretending to help victims, asks fans be wary of cybercrime- Watch

2024-01-18
newsR
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI system generating realistic but fake content used maliciously to impersonate Sonu Sood and defraud victims. The use of AI-generated deepfake technology directly leads to harm by enabling fraud and deception, fulfilling the criteria for an AI Incident due to realized harm caused by the AI system's misuse.
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Sonu Sood's deepfake video used to extort money from unsuspecting family | Watch

2024-01-18
News9live
Why's our monitor labelling this an incident or hazard?
The event explicitly describes a deepfake video, which is an AI system generating synthetic media, being used to impersonate Sonu Sood and extort money from a family. This use of AI directly leads to harm (financial extortion and deception), fulfilling the criteria for an AI Incident. The harm is realized, not just potential, and the AI system's role is pivotal in enabling the impersonation and fraud. Hence, it is classified as an AI Incident.
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Sonu Sood receives deep fake video of himself, impersonator asks distressed family for money

2024-01-18
indulgexpress.com
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions a deep fake video, which is an AI system generating realistic but fake video content. The impersonator used this AI-generated video to interact with a family and solicit money fraudulently, directly causing harm to the family. This fits the definition of an AI Incident because the AI system's use directly led to harm (financial and emotional) to people. The event is not merely a potential risk but a realized harm, and thus it is classified as an AI Incident.
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Sonu Sood Deep Fake Video: рдЧрд░реАрдмреЛрдВ рдХреЗ рдорд╕реАрд╣рд╛ рд╣реБрдП рдбреАрдк рдлреЗрдХ рдХрд╛ рд╢рд┐рдХрд╛рд░, рдлрд░реНрдЬреА рддрд░реАрдХреЗ рд╕реЗ рдардЧрдиреЗ рдХреА рдХреЛрд╢рд┐рд╢ |Sonu sood deep fake video viral urges fans to be 'vigilant' of cybercr | Patrika News

2024-01-19
Patrika News
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions a deep fake video, which is an AI-generated synthetic media, used to impersonate Sonu Sood and attempt to scam people out of money. This is a direct misuse of an AI system leading to harm (financial fraud) to individuals. Therefore, it qualifies as an AI Incident due to the realized harm caused by the malicious use of AI-generated content.
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рдбреАрдкрдлреЗрдХ рдХрд╛ рд╢рд┐рдХрд╛рд░ рд╣реБрдП рд╕реЛрдиреВ рд╕реВрдж, рдмрд╣рд░реВрдкрд┐рдП рдиреЗ рдПрдХреНрдЯрд░ рдХрд╛ рд░реВрдк рдзрд░ рдХреА рдкреИрд╕реЗ рдРрдВрдардиреЗ рдХреА рдХреЛрд╢рд┐рд╢

2024-01-19
Bollywoodtadka
Why's our monitor labelling this an incident or hazard?
The event involves the use of a deepfake AI system to impersonate a public figure and commit fraud, which directly leads to harm to people (financial harm and deception). The AI system's misuse in generating realistic fake videos is central to the incident. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's malicious use.
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Sonu Sood Deep Fake Video: рд╕реЛрдиреВ рд╕реВрдж рдХреЛ рдорд┐рд▓рд╛ рдЦреБрдж рдХрд╛ рдлрд░реНрдЬреА рд╡реАрдбрд┐рдпреЛ, рдмрд╣рд░реВрдкрд┐рдпреЗ рдиреЗ рдкрд░реЗрд╢рд╛рди рдкрд░рд┐рд╡рд╛рд░ рд╕реЗ рдорд╛рдВрдЧреЗ рдкреИрд╕реЗ | ЁЯОе LatestLY рд╣рд┐рдиреНрджреА

2024-01-18
LatestLY рд╣рд┐рдиреНрджреА
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions a deepfake video, which is a known AI-generated synthetic media technology. The video was used maliciously to deceive and extort money from an innocent family, constituting direct harm to persons. This fits the definition of an AI Incident because the AI system's misuse directly caused harm. The actor's public warning and the context of the film inspired by such incidents further confirm the realized harm from AI misuse.
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рд╕рдЪрд┐рди рддреЗрдВрджреБрд▓рдХрд░ рдХреЗ рдмрд╛рдж рд╕реЛрдиреВ рд╕реВрдж рд╣реБрдП рдбреАрдк рдлреЗрдХ рдХрд╛ рд╢рд┐рдХрд╛рд░, рдЦреБрдж рд╢реЗрдпрд░ рдХрд┐рдпрд╛ рд╡реАрдбрд┐рдпреЛ

2024-01-18
TV9 Bharatvarsh
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the creation and use of a deepfake video, which is an AI-generated synthetic media, impersonating Sonu Sood to deceive and extort money from a family. This constitutes a direct harm caused by the malicious use of an AI system, fulfilling the criteria for an AI Incident due to violation of rights and harm to individuals (harm to communities and individuals).
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Sonu Sood рдмрдирдХрд░ рд╢рдЦреНрд╕ рдорджрдж рдХреЗ рдирд╛рдо рдкрд░ рд▓реВрдЯ рд░рд╣рд╛ рдерд╛ рдкреИрд╕реЗ, рдПрдХреНрдЯрд░ рдиреЗ рд╢реЗрдпрд░ рдХрд┐рдпрд╛ рд╡реАрдбрд┐рдпреЛ, рдЬрд╛рдиреЗрдВ рдкреВрд░рд╛ рдорд╛рдорд▓рд╛

2024-01-18
OneIndia
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI-generated deepfake videos (an AI system) to impersonate a public figure and deceive people into giving money, which constitutes harm to individuals (financial harm). The AI system's use in this scam directly led to realized harm, qualifying this as an AI Incident under the framework. The description clearly states that people have fallen victim to this scam, confirming actual harm rather than just potential risk.
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Sachin Tendulkar рдХреЗ рдмрд╛рдж Sonu Sood рд╣реБрдП рдбреАрдкрдлреЗрдХ рдХрд╛ рд╢рд┐рдХрд╛рд░

2024-01-18
News24 Hindi
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI (deepfake technology) to create a fake video of Sonu Sood, which is being used to scam people. The harm is direct and realized, as victims are targeted for financial fraud. Sonu Sood's sharing of the video and warning is a response to this harm but does not negate the incident itself. The AI system's malicious use has led to violations of trust and potential financial harm, fitting the definition of an AI Incident.
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рдЦреБрдж рдХрд╛ рдлрд░реНрдЬреА рд╡реАрдбрд┐рдпреЛ рджреЗрдЦ рдмреБрд░реА рддрд░рд╣ рднрдбрд╝рдХреЗ рд╕реЛрдиреВ рд╕реВрдж, рдмрд╣рд░реВрдкрд┐рдпреЗ рдиреЗ рдкрд░реЗрд╢рд╛рди рдкрд░рд┐рд╡рд╛рд░ рд╕реЗ рдорд╛рдВрдЧреЗ рдкреИрд╕реЗ

2024-01-18
https://hindi.filmibeat.com/
Why's our monitor labelling this an incident or hazard?
The event involves an AI system in the form of deepfake video technology used maliciously to impersonate a public figure and scam a vulnerable family out of money. The harm (financial fraud and deception) has already occurred, fulfilling the criteria for an AI Incident. The actor's public warning and the film inspired by these events provide context but do not negate the realized harm caused by the AI-generated deepfake. Hence, this is classified as an AI Incident due to direct harm caused by AI misuse.
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рдбреАрдкрдлреЗрдХ рдХрд╛ рд╢рд┐рдХрд╛рд░ рд╣реБрдП рд╕реЛрдиреВ рд╕реВрдж, рдмрд╣рд░реВрдкрд┐рдпреЗ рдиреЗ рдПрдХреНрдЯрд░ рдХрд╛ рд░реВрдк рдзрд░рдХрд░ рдХреА рдкреИрд╕реЗ рдРрдВрдардиреЗ рдХреА рдХреЛрд╢рд┐рд╢

2024-01-18
Navbharat Times
Why's our monitor labelling this an incident or hazard?
The event involves the use of a deepfake AI system to impersonate a public figure and deceive a vulnerable family into giving money under false pretenses. The AI system's use directly led to an incident of fraud and financial harm, fulfilling the criteria for an AI Incident under the definitions provided. The harm is realized (not just potential), and the AI system's role is pivotal in enabling the deception.
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рд╕рдЪрд┐рди рддреЗрдВрджреБрд▓рдХрд░ рдХреЗ рдмрд╛рдж рдЗрд╕ рдмреЙрд▓реАрд╡реБрдб рдХреЗ рджрд╛рдирд╡реАрд░ рдХрд╛ рдбреАрдкрдлреЗрдХ рд╡реАрдбрд┐рдпреЛ рд╡рд╛рдпрд░рд▓, рдПрдХреНрдЯрд░ рдиреЗ рдЦреБрдж рд╢реЗрдпрд░ рдХреА рдЬрд╛рдирдХрд╛рд░реА, рджреЗрдЦреЗрдВ Video

2024-01-18
News18 India
Why's our monitor labelling this an incident or hazard?
A deepfake video is a product of AI systems that generate realistic but fake visual content. The use of Sonu Sood's face in a fraudulent video to scam people constitutes a direct harm to individuals (financial harm through deception) and harm to the community (trust and reputation damage). Since the AI system's use has directly led to realized harm (scams), this qualifies as an AI Incident under the framework.
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'It is the right time to address it': Sonu Sood on his directorial debut about deepfake issue

2024-02-08
India TV News
Why's our monitor labelling this an incident or hazard?
Deepfake technology is an AI system capable of generating realistic fake videos or images. The article describes actual harm caused by the use of deepfake AI to impersonate Sonu Sood and cheat people, which constitutes a violation of rights and harm to communities. Since the harm is occurring and linked directly to the use of an AI system (deepfake), this qualifies as an AI Incident. The article also focuses on the actor's response through a film, but the primary event is the realized harm from AI misuse.
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Sonu Sood says his directorial debut 'Fateh' will create awareness about deepfake issues: 'It is the right time to address it' | Hindi Movie News - Times of India

2024-02-07
The Times of India
Why's our monitor labelling this an incident or hazard?
The event involves AI systems generating deepfake videos that have been used maliciously to deceive people and commit fraud, causing harm to individuals and communities. This fits the definition of an AI Incident because the AI system's use has directly led to violations of rights and harm through fraud. The article reports realized harm from AI-generated deepfakes, not just potential harm or general awareness efforts, so it is classified as an AI Incident.
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Must read! Sonu Sood believes it is the right to address deepfake

2024-02-11
Tellychakkar.com
Why's our monitor labelling this an incident or hazard?
The article describes an AI system (deepfake technology) being used maliciously to create fraudulent videos impersonating celebrities, leading to financial scams and harm to victims. This constitutes a violation of rights and harm to communities, fulfilling the criteria for an AI Incident. The harm is realized, as evidenced by multiple FIRs and victims falling into traps. Therefore, this event is classified as an AI Incident.
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Sonu Sood Tackles Deepfake in Directorial Debut 'Fateh'

2024-02-07
womansera.com
Why's our monitor labelling this an incident or hazard?
The deepfake video involves an AI system generating manipulated content that was used to deceive and cause financial harm, fulfilling the criteria for an AI Incident due to realized harm to an individual through misuse of AI-generated content. The article focuses on the incident and its consequences rather than just general AI news or responses, so it is not merely Complementary Information.
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Sonu Sood says 'right time' to address deepfake with his directorial debut Fateh

2024-02-07
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used maliciously to create fraudulent videos impersonating Sonu Sood, which has directly led to harm through cheating and financial scams. This fits the definition of an AI Incident because the AI system's use has directly caused harm to people (victims of fraud) and violated rights (impersonation and privacy breaches). The article describes actual harm occurring, not just potential harm, and the AI system's role is pivotal in enabling the fraud. Therefore, this is classified as an AI Incident.