Rashmika Mandanna speaks out against viral deepfake video

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Actress Rashmika Mandanna’s deepfake video went viral in November 2023, prompting Delhi Police to arrest its creator. Mandanna has spoken out on the dangers of AI-generated content, urging awareness and support for victims—especially vulnerable college students—and challenging societal norms that dismiss such digital violations.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly involves a deepfake video, which is a product of AI-based generative technology. The video caused reputational harm and emotional distress to Rashmika Mandanna, fulfilling the criteria of harm to a person. The AI system's misuse directly led to this harm, and legal actions have been taken against the perpetrator. Hence, this is an AI Incident as the AI system's use has directly led to harm.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainabilityHuman wellbeing

Industries
Media, social platforms, and marketingDigital security

Affected stakeholders
WomenGeneral public

Harm types
ReputationalPsychologicalHuman or fundamental rights

AI system task:
Content generation


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