Google Uses AI to Remove 170 Million Fake Reviews from Maps and Search

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In 2023, Google deployed a new machine learning algorithm to detect and remove over 170 million fake reviews and 12 million fraudulent profiles from Google Maps and Search, increasing removals by 45% compared to the previous year and protecting users and businesses from misinformation and fraud.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system (machine learning algorithm) is explicitly mentioned as being used to detect and filter suspicious reviews and fraudulent profiles. The use of this AI system has directly led to the removal of over 170 million fake reviews and 12 million fake profiles, which prevents harm such as misinformation, fraud, and manipulation of online business reputations. This constitutes harm to communities and businesses by protecting them from deceptive practices. Therefore, this event qualifies as an AI Incident because the AI system's use has directly led to harm prevention and enforcement actions against fraudulent activities.[AI generated]
Industries
Media, social platforms, and marketingConsumer servicesDigital security

Severity
AI incident

Business function:
Monitoring and quality controlICT management and information security

AI system task:
Event/anomaly detection


Articles about this incident or hazard

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Google Maps, oltre 170 milioni di recensioni false sono state eliminate

2024-02-15
Tom's Hardware
Why's our monitor labelling this an incident or hazard?
An AI system (machine learning algorithm) is explicitly mentioned as being used to detect and filter suspicious reviews and fraudulent profiles. The use of this AI system has directly led to the removal of over 170 million fake reviews and 12 million fake profiles, which prevents harm such as misinformation, fraud, and manipulation of online business reputations. This constitutes harm to communities and businesses by protecting them from deceptive practices. Therefore, this event qualifies as an AI Incident because the AI system's use has directly led to harm prevention and enforcement actions against fraudulent activities.
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Google: nel 2023 eliminato il 45% in più delle recensioni false

2024-02-14
Hardware Upgrade - Il sito italiano sulla tecnologia
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions an AI system (a machine learning algorithm) used by Google to detect false reviews and spam. The AI system is actively used to reduce harm (misinformation, fraudulent reviews) rather than causing harm. There is no indication of malfunction, misuse, or harm caused by the AI system itself. The focus is on the AI system's effectiveness and ongoing efforts to improve detection, which fits the definition of Complementary Information. It is not an AI Incident because no harm caused by the AI system is reported, nor an AI Hazard because no plausible future harm from the AI system is suggested. It is not unrelated because it clearly involves an AI system and its societal impact.
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Google Maps: con nuovo algoritmo 170 milioni di recensioni false rimosse

2024-02-15
IlSoftware.it
Why's our monitor labelling this an incident or hazard?
An AI system (machine learning algorithm) is explicitly mentioned as being used to detect and remove fake reviews, which directly addresses misinformation and unfair competitive practices. The removal of fake reviews prevents harm to businesses (harm to property and economic interests) and protects users from misleading information (harm to communities). Since the AI system's use has directly led to the mitigation of these harms, this qualifies as an AI Incident.
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گوگل بیش از ۱۷۰ میلیون نقد و بررسی جعلی را حذف کرد " روزمرگی اقتصاد

2024-02-15
روزمرگی اقتصاد
Why's our monitor labelling this an incident or hazard?
The article describes the use of AI (machine learning algorithms) by Google to detect and remove fake reviews and fake business accounts, which helps prevent harm such as misinformation and manipulation of business reputations. There is no indication that the AI caused harm or malfunctioned; rather, it is used to reduce harm. Therefore, this is not an AI Incident or AI Hazard but rather Complementary Information about AI's role in harm mitigation and governance responses.