AI-Generated Fake 'Carcinogenic Sanitary Pad Blacklist' Causes Public Alarm in China

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

An AI-powered Q&A system generated a false blacklist claiming major sanitary pad brands were carcinogenic, which spread widely online and caused public concern. The misinformation, amplified by social media influencers, led to reputational harm and confusion before being debunked by authorities as AI-generated disinformation.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system is implicated as the source of false harmful content (the fake blacklist), which has led to misinformation and public worry about health risks. This constitutes harm to communities by spreading false health-related information, which is a form of harm under the framework. Since the misinformation has already spread and caused concern, this is a realized harm, making it an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilityRobustness & digital securitySafetyTransparency & explainability

Industries
Consumer productsMedia, social platforms, and marketing

Affected stakeholders
BusinessGeneral publicWomen

Harm types
ReputationalPsychological

Severity
AI incident

AI system task:
Interaction support/chatbotsContent generation


Articles about this incident or hazard

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"假榜单!官方辟谣:网传致癌卫生巾黑名单系AI造谣"

2024-03-20
cj.sina.com.cn
Why's our monitor labelling this an incident or hazard?
An AI system is implicated as the source of false harmful content (the fake blacklist), which has led to misinformation and public worry about health risks. This constitutes harm to communities by spreading false health-related information, which is a form of harm under the framework. Since the misinformation has already spread and caused concern, this is a realized harm, making it an AI Incident rather than a hazard or complementary information.
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知名卫生巾品牌都上了"致癌黑名单"?上海辟谣平台:竟是AI造谣 _ 东方财富网

2024-03-20
东方财富网
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating false harmful content (a fake blacklist claiming cancer risk) that has been disseminated online, causing public concern and misinformation. The AI system's use directly led to reputational and informational harm to communities. The misinformation is not merely a potential risk but is actively spreading and influencing public perception, meeting the criteria for an AI Incident. The fact-checking response is complementary but does not negate the incident classification.
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护舒宝、苏菲等大牌卫生巾致癌?上海辟谣平台:AI造谣 _ 东方财富网

2024-03-20
东方财富网
Why's our monitor labelling this an incident or hazard?
An AI system was involved in generating false harmful content (the fake carcinogenic list). The misinformation could cause harm to communities by spreading false health risks and damaging brand reputations, which qualifies as harm to communities. Since the AI-generated content has already been disseminated and caused misinformation, this constitutes an AI Incident due to realized harm from AI-generated false information. The event focuses on the AI-generated falsehood and its spread, not just a potential risk or a response to a past incident.
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十大致癌卫生巾品牌吓坏网友 官方辟谣:系AI生成

2024-03-21
驱动之家
Why's our monitor labelling this an incident or hazard?
An AI system (the AI-based search engine and content generation tool) generated false harmful content (a fake list of carcinogenic sanitary pad brands), which was then spread on social media causing public alarm. This misinformation constitutes harm to communities by spreading false health-related fears. The event involves the use of an AI system leading directly to realized harm (misinformation and public concern), fitting the definition of an AI Incident rather than a hazard or complementary information.
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知名卫生巾品牌都上了"致癌黑名单"?真相是AI造谣!

2024-03-20
南方网
Why's our monitor labelling this an incident or hazard?
An AI system (the AI-powered Q&A product '元知') generated misleading content falsely labeling sanitary pad brands as carcinogenic. This misinformation has spread online, potentially causing reputational harm and consumer confusion. While the harm is reputational and informational, it is indirect and the article frames it as AI-generated falsehoods rather than confirmed incidents of harm. Since the misinformation is actively spreading and misleading the public, it constitutes an AI Incident due to harm to communities through misinformation. The AI system's use directly led to this harm. Therefore, this event is classified as an AI Incident.
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知名卫生巾品牌都上了"致癌黑名单"?求证发现,竟是AI造谣 -- -- 上海热线HOT频道

2024-03-23
hot.online.sh.cn
Why's our monitor labelling this an incident or hazard?
The article explicitly states that the false blacklist was created by an AI-powered question-answering product and that this misinformation has been widely shared, leading to consumer anxiety. This constitutes an AI Incident because the AI system's use has indirectly caused harm to the community by spreading false health-related information, which can be considered harm to communities and potentially a violation of consumer rights. Therefore, the event meets the criteria for an AI Incident.
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卫生巾致癌系AI造谣,谁在以此撩拨公众情绪?

2024-03-22
app.myzaker.com
Why's our monitor labelling this an incident or hazard?
The article explicitly states that the false blacklist was generated by an AI-based question-answering system and that this misinformation has spread widely, causing public concern and reputational harm. The AI system's involvement is clear in the generation and propagation of the false content. The harm is realized, not just potential, as the misinformation has already influenced public perception and discourse. This fits the definition of an AI Incident because the AI system's use directly or indirectly led to harm to communities through misinformation and emotional manipulation of the public.
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知名卫生巾品牌都上了"致癌黑名单"?求证发现,竟是AI造谣

2024-03-21
163.com
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (an AI-powered question-answering product) generating false harmful content about sanitary pad brands, which was then widely disseminated and misinterpreted by social media influencers, leading to misinformation and public concern. The AI system's development and use directly contributed to the spread of false information, causing reputational harm and misleading consumers, which fits the definition of harm to communities and violation of rights. Although no physical injury or legal violation is reported, the misinformation's societal impact is significant and directly linked to the AI system's outputs. Therefore, this is an AI Incident rather than a hazard or complementary information.
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知名卫生巾品牌都上了"致癌黑名单"?求证发现,竟是AI造谣_中国经济网 -- -- 国家经济门户

2024-03-20
中国经济网
Why's our monitor labelling this an incident or hazard?
The event involves an AI system generating false harmful content (misinformation) that has been widely spread, causing reputational damage and public concern, which qualifies as harm to communities and consumers. The AI system's use directly led to the dissemination of false information, fulfilling the criteria for an AI Incident. The harm is realized (not just potential), as the misinformation has already spread and caused confusion and concern among consumers. Therefore, this is classified as an AI Incident due to the direct role of AI-generated content in causing harm through misinformation.