Greek TV Host Faye Skorda Targeted by AI-Generated Deepfake Scam Video

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A deepfake video using AI technology manipulated footage of Greek TV host Faye Skorda and a guest, altering their speech to promote a product fraudulently. The incident caused reputational harm and public misinformation, with Skorda publicly denouncing the video as fake and warning about the dangers of AI-generated content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system used to create a fake video with altered speech, which is a direct misuse of AI technology to deceive viewers and promote a product falsely. This manipulation can cause harm to the reputation of the individuals involved and mislead the public, constituting harm to communities and potentially violating rights. Since the harm is occurring through the dissemination of this AI-generated fake content, this qualifies as an AI Incident.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
WorkersGeneral public

Harm types
ReputationalPublic interest

AI system task:
Content generation


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