Deepfake of Lionel Messi Used to Promote Fraudulent Investment App

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Scammers used AI-generated deepfake technology to create a convincing video of Lionel Messi falsely endorsing the app 'Wildcat Dive,' misleading viewers into believing it is a lucrative investment. The deepfake, circulated on social media and ads, has caused financial harm and public deception.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of an AI system (deepfake generation) to create manipulated content that directly leads to harm by facilitating a virtual scam causing financial loss to users. This fits the definition of an AI Incident because the AI system's use directly led to harm to people (financial harm, a form of harm to individuals). The article details the malicious use of AI-generated deepfakes to deceive and defraud, which is a clear harm caused by AI misuse.[AI generated]
AI principles
AccountabilitySafetyTransparency & explainabilityRespect of human rights

Industries
Financial and insurance servicesMedia, social platforms, and marketing

Affected stakeholders
Consumers

Harm types
Economic/PropertyReputational

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Alertan por una estafa virtual promocionada con un falso Lionel Messi creado con inteligencia artificial

2024-03-28
Todo Noticias
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake generation) to create manipulated content that directly leads to harm by facilitating a virtual scam causing financial loss to users. This fits the definition of an AI Incident because the AI system's use directly led to harm to people (financial harm, a form of harm to individuals). The article details the malicious use of AI-generated deepfakes to deceive and defraud, which is a clear harm caused by AI misuse.
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Alerta por deepfake de Lionel Messi para promover una aplicación fraudulenta | Servicios | La Voz del Interior

2024-03-27
La Voz
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly (deepfake technology) used maliciously to create and spread a fraudulent video. This has directly caused harm by misleading people and facilitating a scam, which fits the definition of an AI Incident due to harm to communities and individuals (financial harm). The article details the harm occurring, not just a potential risk, so it is not a hazard or complementary information.
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Alerta por deepfake de Lionel Messi - TyN Magazine

2024-03-26
TyN Magazine
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of AI-generated deepfake technology to create and spread a fake promotional video, which is a clear example of an AI system's use leading to harm. The harm includes deception of the public, potential financial losses from the fraudulent app, and reputational damage to the individuals impersonated. Since the harm is occurring (fraudulent promotion and user complaints about the app), this qualifies as an AI Incident under the framework, specifically harm to communities and potential financial harm. The AI system's use in generating the deepfake is central to the incident.
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Usan imagen de Lionel Messi para 'deepfake': alertan sobre nueva estafa usando IA

2024-03-25
Panamericana Televisión
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a deepfake video that misrepresents Lionel Messi endorsing a scam app. The AI system's manipulation of video and audio content is central to the deception, which has already caused harm by misleading users and facilitating a fraudulent scheme. This meets the criteria for an AI Incident as the AI system's use has directly led to harm (financial and reputational) to people targeted by the scam.
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Alerta por una falsa promo que usa la voz de Messi | Punto Biz

2024-03-25
Punto Biz
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly (deepfake technology) used maliciously to create a fake promotional video that misleads people and facilitates a scam, which constitutes harm to individuals (financial harm). The AI system's use is central to the incident, as the deepfake enables the fraud. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI system's use in deception and fraud.
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Alerta por deepfake de Lionel Messi para promover una aplicación fraudulenta - Business Empresarial

2024-03-26
Business Empresarial
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used maliciously to create a fake video that misleads people into investing in a fraudulent application, causing financial harm. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people (financial harm, a form of harm to individuals and communities). The article details the harm occurring and the AI system's pivotal role in enabling the fraud.
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Utilizan la imagen de Messi en un 'deepfake' para promover una aplicación fraudulenta

2024-03-27
Mercado Negro
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used maliciously to create a fraudulent video that misleads people, which has directly led to harm in the form of financial deception and potential monetary loss. The use of AI-generated synthetic media to perpetrate fraud fits the definition of an AI Incident, as it causes harm to individuals (financial harm) and communities (through deception). Therefore, this event qualifies as an AI Incident.
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Read more

2024-03-28
esdelatino.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (generative neural network algorithms) to create deepfake videos that misrepresent a public figure promoting a fraudulent app. This AI-generated content is used maliciously to deceive and defraud users, causing harm to individuals financially. Therefore, the AI system's use has directly led to harm, fitting the definition of an AI Incident involving violations of rights and harm to communities through digital scams.