Prince Harry and Meghan Markle Launch Campaign to Combat AI Deepfake Misinformation Ahead of US Election

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Prince Harry and Meghan Markle, through their Archewell Foundation and in partnership with Hollywood and The Future US, are launching a bipartisan campaign to prepare US voters for potential AI-generated deepfake misinformation during the 2024 presidential election. The initiative aims to proactively counter the threat of AI-driven election disinformation.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems in the form of generative AI capable of producing deepfake videos and images, which could be used to spread misinformation. However, the article describes ongoing efforts to combat and prepare for these potential harms rather than reporting any realized harm or incident caused by AI. Therefore, this is a credible AI Hazard, as the use of AI deepfakes could plausibly lead to significant harm in the upcoming election, but no direct or indirect harm has yet occurred according to the article.[AI generated]
AI principles
Transparency & explainabilityRobustness & digital securitySafetyAccountabilityRespect of human rightsDemocracy & human autonomyPrivacy & data governance
Industries
Media, social platforms, and marketingGovernment, security, and defenceDigital security
Affected stakeholders
General publicGovernment
Harm types
Public interestReputationalPsychological
AI system task:
Content generation

Articles about this incident or hazard