AI-Generated Fake Image of Jojo Todynho Sparks Apology from Milton Neves

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Milton Neves apologized after posting a fake AI-generated nude image of Jojo Todynho on social media. The image, altered by AI from a photo of Jojo in a bikini, led to criticism and legal action from Jojo's team. Neves admitted the mistake and deleted the post.[AI generated]

Why's our monitor labelling this an incident or hazard?

The image was generated by AI and posted publicly, leading to harm to the person depicted (Jojo Todynho) through the creation and dissemination of a fake nude image without consent. This constitutes a violation of rights and harm to the individual and community. The AI system's role in generating the image is pivotal to the incident. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use directly led to harm (violation of rights and reputational harm).[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
Women

Harm types
ReputationalPsychologicalHuman or fundamental rights

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

Thumbnail Image

Após postar foto fake de Jojo nua, Milton Neves pede desculpas na web

2024-05-25
O TEMPO
Why's our monitor labelling this an incident or hazard?
The image was generated by AI and posted publicly, leading to harm to the person depicted (Jojo Todynho) through the creation and dissemination of a fake nude image without consent. This constitutes a violation of rights and harm to the individual and community. The AI system's role in generating the image is pivotal to the incident. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use directly led to harm (violation of rights and reputational harm).
Thumbnail Image

Milton Neves pede desculpas após divulgar foto falsa de Jojo Todynho sem roupa - Zoeira - Diário do Nordeste

2024-05-24
Diário do Nordeste
Why's our monitor labelling this an incident or hazard?
The event describes the use of AI to create a manipulated image (deepfake) of Jojo Todynho without clothes, which was then shared publicly, causing harm to the individual's reputation and privacy. This constitutes a violation of rights under applicable law, fulfilling the criteria for an AI Incident. The AI system's use in altering the image directly led to harm, even if the harm is reputational and non-physical. Therefore, this is classified as an AI Incident.
Thumbnail Image

Jojo Todynho aceita pedido de desculpas de Milton Neves após vazamento de suposta foto íntima

2024-05-24
CARAS Brasil
Why's our monitor labelling this an incident or hazard?
The article describes a case where an AI system was used to generate a fake intimate photo of Jojo Todynho, which was then disseminated by a public figure. This use of AI caused harm by violating the artist's privacy and potentially her rights, fulfilling the criteria for an AI Incident under violations of human rights or breach of applicable law protecting fundamental rights. The harm is realized, not just potential, and legal measures are being pursued, confirming the incident classification.
Thumbnail Image

Milton Neves posta suposto nude de Jojo Todynho e é detonado na web

2024-05-24
TV Fama Oficial
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake nude image of Jojo Todynho, which was then posted by a journalist on social media. The image is an AI-generated deepfake, and its dissemination without consent constitutes a violation of personal rights and privacy, potentially amounting to sexual harassment under law. The harm is realized as the victim is taking legal action, and the incident involves the use and misuse of AI-generated content causing reputational and psychological harm. Therefore, this qualifies as an AI Incident due to violation of rights and harm to the individual caused by AI-generated content.
Thumbnail Image

Jojo Todynho desculpa Milton Neves após divulgação de imagem íntima falsa

2024-05-25
Pipoca Moderna
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a fabricated intimate image (deepfake) of Jojo Todynho, which was then shared by a public figure, leading to harm in terms of privacy violation and reputational damage. This fits the definition of an AI Incident as it involves a violation of human rights (privacy and dignity) directly caused by the use of an AI system. The apology and subsequent deletion do not negate the occurrence of harm.
Thumbnail Image

Milton Neves se pronuncia após postar foto de Jojo Todynho nua

2024-05-26
Aqui
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a fake nude image of Jojo Todynho, which was then posted and widely circulated, leading to harm related to privacy and possibly intellectual property or personal rights. The AI-generated content directly led to reputational harm and legal action, fitting the definition of an AI Incident due to violation of rights and harm to the individual involved.