Rashmika Mandanna's Deepfake Video Sparks Outrage

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Actress Rashmika Mandanna has become a victim of AI-generated deepfake technology, with her face morphed onto a model's body in a viral video. This incident follows a previous deepfake controversy involving her, highlighting ongoing privacy violations and misuse of AI technology in creating unauthorized content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly involves AI systems used to create deepfake videos that have been circulated online, directly causing harm to Rashmika Mandanna by misrepresenting her and causing emotional distress. The use of AI in creating these videos is central to the harm, which includes violation of personal rights and potential reputational damage. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm to a person.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rights
Industries
Media, social platforms, and marketing
Affected stakeholders
Women
Harm types
Human or fundamental rightsReputational
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard

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Fact Check: Rashmika Mandanna's Viral Video Near A Waterfall Is A Deepfake

2024-05-28
Republic World
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems used to create deepfake videos that have been circulated online, directly causing harm to Rashmika Mandanna by misrepresenting her and causing emotional distress. The use of AI in creating these videos is central to the harm, which includes violation of personal rights and potential reputational damage. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm to a person.
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SHOCKING: Rashmika Mandanna's deepfake goes VIRAL; morphed video shows Animal actress in red bikini

2024-05-28
Asianet News Network Pvt Ltd
Why's our monitor labelling this an incident or hazard?
The event involves an AI system used to create a deepfake video, which is an AI-generated manipulated content. The misuse of this AI technology has directly led to harm by violating the actress's rights and causing reputational and emotional harm. The article explicitly mentions the harm caused and the victim's response, confirming that the AI system's use has resulted in an AI Incident. Therefore, this event qualifies as an AI Incident due to the realized harm from the AI-generated deepfake video.
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Rashmika Mandanna's Deepfake Goes VIRAL: Morphed Video Shows Actress Enjoying Waterfall In A Red Bikini- Read To Know More | SpotboyE

2024-05-28
spotboye.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI-generated deepfake technology to create and distribute manipulated content without the subject's consent. This misuse of AI has directly led to harm in terms of violation of personal rights and emotional harm to the individual depicted. Therefore, it qualifies as an AI Incident under the category of violations of human rights or breach of obligations intended to protect fundamental rights.
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Rashmika Mandanna Falls Prey To Deepfake Video Again Six Months After She Called It 'Wrong'

2024-05-28
NewsX
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI-generated deepfake videos, which are AI systems used to create manipulated visual content. The harm here is a violation of personal rights and potential reputational damage to the actress, which falls under violations of human rights or breach of obligations protecting fundamental rights. Since the deepfake videos have already gone viral, the harm is realized, making this an AI Incident rather than a hazard or complementary information.
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Viral: Rashmika Mandanna's Another Deepfake Video in Red-Bikini Sparks Controversy, Here's the Truth About It

2024-05-29
NewsroomPost
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI deepfake technology to create fake videos of Rashmika Mandanna, which have been circulated online causing harm to her reputation and privacy. The AI system's use directly led to harm (violation of rights and reputational damage). The article describes realized harm and the involvement of authorities, confirming this is an AI Incident rather than a potential hazard or complementary information. Therefore, the classification is AI Incident.