Deepfake videos of Portuguese bishops trigger diocese complaint

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The Diocese of Leiria-Fátima filed a complaint after deepfake videos of Cardinal António Marto and Bishop José Ornelas circulated online, falsely depicting them promoting a therapeutic ointment. The Diocese condemned the AI-manipulated content, citing reputational harm, and urged users to report the fraudulent clips to authorities.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that deepfake technology, an AI system, was used to forge videos of religious leaders promoting a false product. This misuse of AI has directly led to harm by deceiving the public and damaging the reputations of the individuals and the institution involved. The harm is realized and ongoing, fitting the definition of an AI Incident due to violations of rights and harm to communities through misinformation and fraud.[AI generated]
AI principles
AccountabilityTransparency & explainabilityRespect of human rightsRobustness & digital security

Industries
Media, social platforms, and marketing

Affected stakeholders
BusinessOther

Harm types
Reputational

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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Cardeal D. António Marto e bispo D. José Ornelas promovem "pomada terapêutica"? Não. É um esquema e as imagens são "forjadas" - SAPO 24

2024-06-05
SAPO 24
Why's our monitor labelling this an incident or hazard?
The article explicitly states that deepfake technology, an AI system, was used to forge videos of religious leaders promoting a false product. This misuse of AI has directly led to harm by deceiving the public and damaging the reputations of the individuals and the institution involved. The harm is realized and ongoing, fitting the definition of an AI Incident due to violations of rights and harm to communities through misinformation and fraud.
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Vídeos falsos de bispos na Internet levam diocese de Leiria a apresentar queixa nas autoridades

2024-06-06
Correio da Manha
Why's our monitor labelling this an incident or hazard?
The use of AI-based deepfake technology to create and disseminate false videos constitutes a direct misuse of AI systems leading to harm by spreading misinformation and damaging reputations, which harms communities and individuals' rights. Since the harm is occurring through the circulation of these videos, this qualifies as an AI Incident under the framework, specifically harm to communities and violation of rights through deceptive content generated by AI.
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Vídeos falsos de bispos na Internet levam diocese de Leiria a apresentar queixa nas autoridades

2024-06-06
Publico
Why's our monitor labelling this an incident or hazard?
The use of deepfake technology, an AI system, to create false videos that misrepresent individuals and spread misleading information directly harms the reputation and trust of the persons involved and the community. This constitutes a violation of rights and harm to communities as defined in the framework. Since the harm is occurring through the dissemination of these videos, this qualifies as an AI Incident.
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Vídeos deepfake de bispos portugueses levam diocese de Leiria a apresentar queixa

2024-06-06
SIC Notícias
Why's our monitor labelling this an incident or hazard?
The use of deepfake AI technology to create false videos that damage the reputation of individuals and mislead the public fits the definition of an AI Incident. The harm is realized as the videos are circulating and causing reputational damage and potential misinformation. The AI system's use (deepfake generation) directly led to this harm, fulfilling the criteria for an AI Incident rather than a hazard or complementary information.
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Andam a correr pela net vídeos de bispos a promoveram uma pomada terapêutica.

2024-06-06
Jornal NOVO
Why's our monitor labelling this an incident or hazard?
The use of deepfake AI technology to create manipulated videos constitutes an AI system's involvement in producing false content that harms the reputation and image of individuals and an institution, which is a violation of rights and causes harm to communities. Since the videos are actively circulating and causing harm, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to harm through misinformation and reputational damage.
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Diocese denuncia vídeos que usam imagem de Ornelas para promover pomada

2024-06-06
Notícias ao Minuto
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of deepfake technology, an AI system that manipulates video and audio to create false representations. The manipulated videos have been disseminated on social media, misleading viewers and damaging the reputation of the individuals and the institution. This constitutes an AI Incident because the AI system's use has directly led to harm in the form of misinformation and reputational damage, which affects communities and violates rights. The harm is realized, not just potential, as the videos are actively circulating and causing harm. Therefore, the classification is AI Incident.