Deepfake Campaign Ad Uses AI to Defame Shreveport Mayor

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In the 2022 Shreveport mayoral race, a rival PAC used AI-driven deepfake technology to superimpose Adrian Perkins’ face onto a student in a satirical ad accusing him of failing communities. Labeled as AI-generated, the misleading commercial resonated with voters, strained Perkins’ limited campaign resources and contributed to his election loss.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of AI systems (deep learning-based deepfake technology and generative AI models) in political campaigns to create misleading content that influenced voter opinions and possibly election results. This constitutes harm to communities and democratic processes, a form of harm to society. The AI system's use directly led to reputational harm and potential electoral harm to the candidate, meeting the criteria for an AI Incident. The article also highlights ongoing and potential harms from AI misuse in elections, but the realized harm from the deepfake ad and AI-generated misinformation is central.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketingGovernment, security, and defence

Affected stakeholders
General publicOther

Harm types
ReputationalEconomic/PropertyPublic interestHuman or fundamental rights

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
Yahoo! Finance
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (deep learning-based deepfake technology and generative AI models) in political campaigns to create misleading content that influenced voter opinions and possibly election results. This constitutes harm to communities and democratic processes, a form of harm to society. The AI system's use directly led to reputational harm and potential electoral harm to the candidate, meeting the criteria for an AI Incident. The article also highlights ongoing and potential harms from AI misuse in elections, but the realized harm from the deepfake ad and AI-generated misinformation is central.
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AI experimentation is high risk, high reward for low-profile...

2024-06-17
Daily Mail Online
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI systems (deep learning computer technology) to create deepfake videos that mislead voters and influence election outcomes, which is a direct harm to communities and democratic rights. The AI system's use in generating false political ads and misinformation has already caused harm by affecting election results and voter trust. The involvement of AI in creating misleading content that influenced a political campaign meets the criteria for an AI Incident, as the harm is realized and directly linked to the AI system's outputs. The article also highlights the broader societal impact and regulatory challenges, but the primary focus is on the realized harm from AI misuse in political campaigns.
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AI Experimentation Is High Risk, High Reward for Low-Profile Political Campaigns

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U.S. News & World Report
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI deepfake technology to create a misleading political ad that influenced an election outcome, which is a direct harm to the candidate and the democratic process. This meets the definition of an AI Incident because the AI system's use directly led to harm to communities (misinformation affecting voters) and a violation of rights (manipulation of political information). The harm is realized, not just potential, and the AI system's role is pivotal in creating the deepfake content. Therefore, the event is classified as an AI Incident.
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AI experimentation is high risk, high reward for low-profile political campaigns

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Republic World
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI deepfake technology to create a misleading political ad that negatively impacted a candidate's campaign. The harm is realized as the candidate believes the AI-generated deepfake contributed to his election loss, indicating direct harm to the political process and community trust. The AI system's use in generating false content that influenced voters fits the definition of an AI Incident due to harm to communities and violation of rights related to fair political participation.
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How AI impacts local, low-profile elections - Fast Company

2024-06-17
Fast Company
Why's our monitor labelling this an incident or hazard?
An AI system (deep learning technology) was used to create a deepfake video that directly influenced an election by harming a candidate's reputation and campaign. This constitutes a violation of rights and harm to communities through misinformation in the political process. The harm has already occurred as the candidate lost the election, and the AI system's role was pivotal in producing the misleading content. Therefore, this qualifies as an AI Incident.
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AI and deepfakes are remaking local elections as legislation stalls in Washington: 'Congress is pathetic'

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Fortune
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create misleading political content that directly influenced a local election, causing harm to the candidate's campaign and potentially to the democratic process and voters' rights. This constitutes a violation of rights and harm to communities through misinformation. The harm is realized, not just potential, as the deepfake ad is believed to have contributed to the candidate's loss. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use directly led to harm.
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AI experimentation is high risk, high reward for low-profile political campaigns - WTOP News

2024-06-17
WTOP
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deep learning-based deepfake technology) to create misleading political advertisements that directly influenced an election campaign, leading to harm in the form of misinformation and unfair political influence. This fits the definition of an AI Incident because the AI system's use directly led to harm to communities (harm to the democratic process and political rights) and possibly violated ethical norms. The article also discusses broader implications and regulatory challenges but the core event is the realized harm caused by the AI deepfake ad in the election context.
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AI experimentation is high risk, high reward for low-profile political campaigns

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The Manila times
Why's our monitor labelling this an incident or hazard?
The event involves an AI system explicitly used to create a deepfake video that misled voters in a political campaign, directly contributing to harm by influencing election outcomes through misinformation. This constitutes a violation of the democratic process and harms communities by undermining trust and fairness in elections. The harm is realized, not just potential, as the candidate believes the deepfake contributed to his loss. Therefore, this qualifies as an AI Incident due to the direct link between AI use and harm to communities and the political process.
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AI experimentation is high risk, high reward for low-profile political campaigns - New Delhi Times - India's Only International Newspaper - Empowering Global Vision, Empathizing with India

2024-06-18
New Delhi Times
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deep learning technology) used to create a deepfake video that misrepresented a political candidate. This use of AI directly led to harm by misleading voters and affecting the election results, which is a violation of democratic rights and harms the community's trust. Therefore, it qualifies as an AI Incident due to realized harm caused by the AI system's use in political misinformation.
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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
WBOC TV-16
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of an AI system (deep learning computer technology) to create a deepfake video that misrepresented a political candidate, which directly led to harm by misleading voters and potentially influencing the election result. This constitutes a violation of democratic processes and harms communities by spreading misinformation. Therefore, this event qualifies as an AI Incident because the AI system's use directly caused harm in the political context.
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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
The Bakersfield Californian
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a satirical video that directly influenced a political campaign by portraying a candidate in a negative light. This use of AI in political advertising can be linked to potential harm to communities by spreading misleading or manipulative content, which can affect democratic processes and public trust. Since the AI-generated content has been deployed and is actively influencing the campaign, this constitutes an AI Incident due to harm to communities through misinformation or manipulation.
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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
KTBS
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (generative AI for deepfake video creation) in a political campaign that directly led to harm by misleading voters and potentially affecting election results, which constitutes harm to communities and the democratic process. This meets the criteria for an AI Incident because the AI system's use directly caused harm through misinformation and manipulation in an election context. The article also discusses ongoing and potential future harms but the realized harm from the deepfake ad is central.
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AI experimentation is high risk, high reward for low-profile political campaigns - Sentinel Colorado

2024-06-18
Sentinel Colorado
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) in the creation of misleading political ads that directly influenced an election outcome, causing harm to the candidate's campaign and potentially to the democratic process. This fits the definition of an AI Incident because the AI system's use directly led to harm to communities (misinformation affecting voters) and violations of rights (manipulation of political information). The article provides concrete examples of harm realized, not just potential harm, and discusses the societal impact and regulatory challenges, confirming the classification as an AI Incident.
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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
Owensboro Messenger-Inquirer
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a satirical commercial that negatively impacted a political candidate's reputation. This use of AI in political misinformation can cause harm to communities by influencing public opinion and election outcomes. Since the AI-generated content has been deployed and caused reputational harm, this qualifies as an AI Incident due to violation of rights and harm to communities through misinformation.
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AI experimentation is high risk, high reward for low-profile political campaigns

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The Virgin Islands Daily News
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions AI-generated deepfake videos used in a political campaign that likely influenced voter perception and election results, constituting harm to communities and democratic integrity. The AI system's use directly led to misinformation and manipulation of voters, fulfilling the criteria for an AI Incident. The article also discusses ongoing challenges and legislative responses, but the primary focus is on the realized harm from AI misuse in political campaigns, not just potential or complementary information.
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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
The Tribune
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems (generative AI and deepfake technology) to create misleading political advertisements that influenced voter behavior and election outcomes, which is a direct harm to communities and democratic processes. The AI-generated deepfake ad depicting Adrian Perkins in a false scenario is a clear example of AI misuse causing real harm. The article also highlights the broader risk of AI-generated misinformation in elections, but since harm has already occurred in this case, it qualifies as an AI Incident rather than a hazard or complementary information. The presence of AI systems is explicit, the harm is realized, and the impact on election integrity and voter trust is significant.
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AI experimentation is high risk, high reward for low-profile political campaigns

2024-06-17
Channel 3000
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deep learning-based deepfake technology) to create misleading political content that directly harmed a candidate's campaign by influencing voter opinions and election results. This meets the definition of an AI Incident because the AI system's use directly led to harm to communities (misinformation affecting democratic processes) and potentially violates rights related to fair political participation. The article provides concrete examples of realized harm rather than just potential risks, distinguishing it from an AI Hazard or Complementary Information. Therefore, the classification is AI Incident.