Chilean Influencer Mafe Bertero Victimized by AI-Generated Deepfake Videos

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Chilean influencer María Fernanda "Mafe" Bertero has publicly denounced the creation and distribution of deepfake videos using her likeness. These AI-generated videos falsely depict her in intimate scenarios and have been circulated on platforms like Telegram and WhatsApp, causing personal distress and violating her rights. Bertero has faced similar harassment since she was 17.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article describes the actual creation and distribution of AI-generated pornographic deepfake content (non-consensual intimate imagery) that directly harms the individual’s privacy, psychological well-being, and personal rights. This meets the definition of an AI Incident.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsSafetyAccountabilityRobustness & digital securityTransparency & explainability
Industries
Media, social platforms, and marketingDigital security
Affected stakeholders
Women
Harm types
PsychologicalReputationalHuman or fundamental rights
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard

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Mafe Bertero denunció que difunden falso contenido íntimo con su cara hecho con IA: video fue enviado a su tío

2024-07-01
T13 (teletrece)
Why's our monitor labelling this an incident or hazard?
The article describes the actual creation and distribution of AI-generated pornographic deepfake content (non-consensual intimate imagery) that directly harms the individual’s privacy, psychological well-being, and personal rights. This meets the definition of an AI Incident.
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"Están difundiendo videos falsos míos": el drama de la actriz Mafe Bertero | Espectáculos

2024-07-02
La Cuarta
Why's our monitor labelling this an incident or hazard?
Deepfake videos were generated and spread using AI, directly harming the actress’s reputation, mental health, and bodily autonomy (a violation of her human rights). The harm has already occurred and is ongoing, making this an AI incident.
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Mafe Bertero denuncia difusión de falso video íntimo: utilizaron IA y enviaron video a su tío

2024-07-01
24horas.cl - Home
Why's our monitor labelling this an incident or hazard?
An AI system (deepfake generation) was used to create and disseminate a false intimate video of the actress, leading to direct harm: emotional distress, violation of privacy, potential defamation, and illegal distribution of non-consensual sexual content. The harm has materialized and is ongoing.
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Mafe Bertero denunció creación de videos íntimos con su rostro utilizando IA: "Me colapsó"

2024-07-01
Chilevisión
Why's our monitor labelling this an incident or hazard?
Deepfake generation is a clear application of AI that has directly harmed Mafe Bertero through non-consensual intimate content creation and distribution. This abuse of AI constitutes a violation of her rights, causing real psychological and reputational harm. The harm is materialized and ongoing, making this an AI Incident rather than a mere hazard or complementary update.
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Deepfake: Conocida influencer chilena denuncia difusión de falsos vídeos íntimos hechos con IA

2024-07-02
ElDesconcierto
Why's our monitor labelling this an incident or hazard?
La creación y difusión de estos videos íntimos falsos utiliza IA para vulnerar derechos fundamentales (privacidad, integridad psicológica y reputación) y está ocurriendo de forma activa, lo que encaja en la definición de un AI Incident al implicar un daño directo e inmaterial causado por un sistema de IA.
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Actriz Mafe Bertero denuncia circulación de falsos videos íntimos con su cara

2024-07-01
Cooperativa
Why's our monitor labelling this an incident or hazard?
The misuse of face-swapping generative AI to create and distribute intimate content without consent constitutes direct harm to the individual’s privacy, dignity, and rights. This is a realized instance of AI-driven defamation and sexual harassment, meeting the criteria for an AI Incident.
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"Me colapsó": Mafe Bertero denuncia circulación de falso contenido íntimo con su rostro - La Nación

2024-07-01
La Nación
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI (deepfakes) to create and distribute false intimate content involving the victim's face. This constitutes a violation of personal rights and causes harm to the individual, fitting the definition of an AI Incident under violations of human rights and harm to communities. The AI system's use directly leads to the harm described, so this is not merely a potential hazard or complementary information but an actual incident.