Paolla Oliveira Exposes AI Manipulation of Her Image

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Brazilian actress Paolla Oliveira has publicly denounced the unauthorized use of AI to manipulate her image and voice in false advertisements and promotions. She highlighted the vulnerability and potential misinformation risks posed by AI technology, urging for awareness and questioning of such content. Oliveira emphasized the lack of effective legal recourse in these situations.[AI generated]

Why's our monitor labelling this an incident or hazard?

This event describes an AI system’s use (deepfake generation) directly causing unauthorized and harmful impersonation of a person, resulting in misinformation and violation of her rights. These realized harms classify it as an AI Incident.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityRobustness & digital securitySafetyDemocracy & human autonomy
Industries
Media, social platforms, and marketingArts, entertainment, and recreation
Affected stakeholders
WorkersGeneral public
Harm types
ReputationalPsychologicalHuman or fundamental rightsPublic interest
Severity
AI incident
Business function:
Marketing and advertisement
AI system task:
Content generation

Articles about this incident or hazard

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Paolla Oliveira faz denúncia após ser vítima de montagem com inteligência artificial

2024-07-20
Notícias da TV
Why's our monitor labelling this an incident or hazard?
This event describes an AI system’s use (deepfake generation) directly causing unauthorized and harmful impersonation of a person, resulting in misinformation and violation of her rights. These realized harms classify it as an AI Incident.
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Paolla Oliveira faz denúncia de manipulação por IA expõe riscos - OFuxico

2024-07-20
O Fuxico
Why's our monitor labelling this an incident or hazard?
The report describes actual misuse of an AI system (deepfake technology) to manipulate the actress’s face and voice without her permission in false promotional content. This unauthorized use has caused reputational harm and rights violations, constituting a realized harm linked to the AI system’s outputs.
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Paolla Oliveira denuncia uso de sua imagem com inteligência artificial

2024-07-20
Home
Why's our monitor labelling this an incident or hazard?
This is a case of malicious use of AI systems (deepfake generation) that has directly led to harm: unauthorized use of personal likeness, disinformation, potential defamation, and violation of her rights. The harm is realized and stems from the development and misuse of AI.
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Uso da imagem e voz de Paolla Oliveira através de I.A em propagandas falsas faz atriz tomar medida radical: 'É uma das maiores ameaças...'

2024-07-20
Terra
Why's our monitor labelling this an incident or hazard?
Paolla Oliveira’s likeness and voice were used without permission via AI-generated deepfakes in false promotional content. This constitutes direct harm through violation of her rights and dissemination of disinformation. Therefore, it is an AI Incident.
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Paolla Oliveira faz denúncia após ser vítima de montagem com inteligência artificial - ac24horas.com - Notícias do Acre

2024-07-20
ac24horas.com - Notícias do Acre
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI was used to manipulate the actress's image and voice to create false content shared publicly, which is a direct misuse of AI technology causing harm. The harm includes violation of personal rights and spreading false information, fitting the definition of an AI Incident. The event is not merely a potential risk but an actual occurrence of harm caused by AI misuse.
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Paolla Oliveira faz alerta preocupante e revela que sua imagem foi manipulada por inteligência artificial - Metropolitana FM

2024-07-20
Metropolitana FM
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI was used to manipulate the actress's image and voice to create false content and advertisements without her permission. This constitutes a direct misuse of AI technology causing harm through misinformation and unauthorized use of personal likeness, fitting the definition of an AI Incident due to violation of rights and harm to communities through disinformation.