Activision Blizzard’s AI Integration Sparks Layoffs and Artist Outcry

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Activision Blizzard integrated generative AI tools like Midjourney and Stable Diffusion into concept art and in-game cosmetics for Call of Duty: Modern Warfare 3. Under former CTO Michael Vance’s direction, artists were compelled to adopt AI while the studio cut about 1,900 jobs, stoking fears of AI replacing human creatives.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of generative AI systems (Midjourney, Stable Diffusion) in game development and links this use to the direct harm of job losses and layoffs affecting thousands of workers. This constitutes harm to people (economic and employment harm), which falls under the definition of an AI Incident. The AI system's use is directly leading to realized harm (job loss), not just a potential risk, so this is an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilityFairnessHuman wellbeingTransparency & explainabilityDemocracy & human autonomy

Industries
Arts, entertainment, and recreation

Affected stakeholders
Workers

Harm types
Economic/PropertyPsychologicalReputational

Severity
AI incident

Business function:
Research and developmentMarketing and advertisementSales

AI system task:
Content generation


Articles about this incident or hazard