Luciana Gimenez Targeted by AI-Generated Fraud Scheme

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Luciana Gimenez has been targeted by a cybercrime involving AI-generated fake videos and audio promoting fraudulent luxury product sales on Instagram. She filed a police report on August 25 and engaged her legal team to address the misuse of her image and voice, urging the public not to believe the scam.[AI generated]

Why's our monitor labelling this an incident or hazard?

The incident involves the use of AI to create fake videos (deepfakes) of Luciana Gimenez’s image and voice to advertise non-existent products, constituting a realized harm (fraud) facilitated by the AI system. Therefore, it meets the criteria for an AI Incident.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainability
Industries
Media, social platforms, and marketingConsumer productsDigital security
Affected stakeholders
ConsumersGeneral public
Harm types
ReputationalEconomic/PropertyPsychologicalHuman or fundamental rights
Business function:
Marketing and advertisement
AI system task:
Content generation

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