Director Seeks Ban on AI-Generated Deepfake Video

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Director Emir Kusturica has requested the Belgrade Higher Court to ban ┼╜eljko Mitrovi─ç from broadcasting an AI-generated deepfake video using Kusturica's likeness and voice. Kusturica demands legal action against PINK for airing the video, citing unauthorized use of AI technology for creating offensive synthetic content.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was used to generate a synthetic audio-visual deepfake that has been publicly broadcast, directly infringing on Kusturica’s personal and reputational rights and causing actual harm. The incident involves the illicit use of AI for defamation and unauthorized exploitation of an individual’s likeness, meeting the criteria for an AI Incident under violations of human rights and personal rights.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
OtherGeneral public

Harm types
ReputationalHuman or fundamental rightsPsychologicalPublic interest

Severity
AI incident

Business function:
Other

AI system task:
Content generation


Articles about this incident or hazard

Thumbnail Image

KUSTURICA I ┼╜ELJKO MITROVI─å U KLIN─îU Reditelj zapo─ìeo rat, sad tra┼╛i da se zabrani emitovanje snimka kojim mu je gazda Pinka odgovorio

2024-10-17
Blic
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a synthetic audio-visual deepfake that has been publicly broadcast, directly infringing on Kusturica’s personal and reputational rights and causing actual harm. The incident involves the illicit use of AI for defamation and unauthorized exploitation of an individual’s likeness, meeting the criteria for an AI Incident under violations of human rights and personal rights.
Thumbnail Image

Kusturica traži od tužilaštva da pokrene postupak protiv Mitrovića zbog AI snimka | Novosadski informativni portal 021

2024-10-17
Radio 021
Why's our monitor labelling this an incident or hazard?
The mention of an AI-generated fake video (AI snimak) used in a harmful and unlawful manner indicates the involvement of an AI system in producing manipulated content. The legal action requested due to this content suggests that harm has occurred or is ongoing, such as misinformation or defamation, which fits the definition of an AI Incident. Therefore, this event qualifies as an AI Incident due to the direct harm caused by the AI system's use in creating the fake video.
Thumbnail Image

Kusturica traži od tužilaštva da pokrene postupak protiv Pinka zbog montiranog snimka o njemu

2024-10-17
Beta News Agency
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to create a deepfake (synthesized audio and video) that has been broadcast, causing harm to the individual's reputation and potentially violating their rights. This constitutes a violation of rights through the unlawful use of AI-generated content. Since the harm (defamation and violation of rights) has already occurred due to the AI-generated deepfake, this qualifies as an AI Incident under the framework, specifically under violations of human rights or breach of obligations intended to protect fundamental rights.
Thumbnail Image

Kusturica traži pokretanje postupka protiv Željka Mitrovića i Pinka - Vesti online

2024-10-17
Vesti online
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system used to create a deepfake video, which is a form of AI-generated synthetic media. The harm is realized as the video falsely attributes statements to Kusturica, violating his rights and causing reputational harm. This fits the definition of an AI Incident because the AI system's use has directly led to violations of rights and harm to the individual. The legal complaints and calls for removal further confirm the recognition of harm. Therefore, this is classified as an AI Incident.
Thumbnail Image

Kusturica traži od tužilaštva da pokrene postupak protiv Pinka zbog montiranog snimka o njemu

2024-10-17
Sto Plus
Why's our monitor labelling this an incident or hazard?
The creation and dissemination of a deepfake video using AI constitutes a violation of rights and is recognized as socially dangerous. The event describes the unlawful use of AI to produce false and manipulated content that harms an individual's rights and public interest. This fits the definition of an AI Incident because the AI system's use has directly led to harm (violation of rights and potential societal harm).
Thumbnail Image

Kusturica traži zabranu TV Pink - PCNEN

2024-10-17
Prve Crnogorske Nezavisne Elektronske Novine
Why's our monitor labelling this an incident or hazard?
The article describes the creation and dissemination of a deepfake (AI-generated synthetic audio and video) that is defamatory and illegal, which directly harms the individual's rights and reputation. The involvement of AI in creating the manipulated content that causes harm to the person (Emir Kusturica) fits the definition of an AI Incident, as it constitutes a violation of rights and harm to the individual. The legal actions requested are responses to this harm. Therefore, this is classified as an AI Incident.
Thumbnail Image

Emir Kusturica je napisao "Šta nam je uradio Žeks", vlasnik Pinka odgovorio dipfejkom

2024-10-17
Nin online
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system used to generate synthetic audio and video content (a deepfake) that misrepresents a public figure, Emir Kusturica. This use of AI has directly caused harm by infringing on his personal rights and creating misleading content that is publicly disseminated. The legal actions and demands for removal and prohibition of the AI-generated video confirm the recognition of harm. Therefore, this qualifies as an AI Incident due to violations of rights and the creation of harmful synthetic media.
Thumbnail Image

Emir Kusturica tužio Željka Mitrovića - čelnik "Pinka" iznenadio odgovorom

2024-10-18
sd.rs
Why's our monitor labelling this an incident or hazard?
The article describes the creation and dissemination of a deepfake video generated by AI technology that uses Emir Kusturica's likeness and voice without consent, which is recognized as illegal and harmful. The harm includes violation of personal rights and potential societal harm due to misinformation and defamation. The involvement of AI in producing the deepfake is explicit, and the harm has already occurred, prompting legal actions. Hence, this is an AI Incident rather than a hazard or complementary information.