Giovanna Antonelli Sues Over AI-Generated Fake Video

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Brazilian actress Giovanna Antonelli is suing five defendants for R$100,000 after discovering her image was used without permission in an AI-generated video promoting "miraculous" cosmetics. The video falsely depicted her endorsing the products, misleading consumers and violating her image rights. This incident highlights concerns over AI misuse in intellectual property violations.[AI generated]

Why's our monitor labelling this an incident or hazard?

The misuse of an AI system to generate and deploy a fraudulent image constitutes a violation of the actress’s rights and consumer fraud. This realized harm—unauthorized use of likeness and misrepresentation causing potential harm to her reputation and to consumers—meets the criteria for an AI Incident.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsTransparency & explainabilityAccountability
Industries
Consumer productsMedia, social platforms, and marketing
Affected stakeholders
ConsumersOther
Harm types
ReputationalHuman or fundamental rightsEconomic/Property
Severity
AI incident
Business function:
Marketing and advertisement
AI system task:
Content generation

Articles about this incident or hazard

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Gio Antonelli aciona Justiça após ter imagem usada por IA e pede R$ 100 mil

2024-11-21
uol.com.br
Why's our monitor labelling this an incident or hazard?
The misuse of an AI system to generate and deploy a fraudulent image constitutes a violation of the actress’s rights and consumer fraud. This realized harm—unauthorized use of likeness and misrepresentation causing potential harm to her reputation and to consumers—meets the criteria for an AI Incident.
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Giovanna Antonelli aciona Justiça contra 5 réus e pede R$100 mil; entenda o caso

2024-11-21
Terra
Why's our monitor labelling this an incident or hazard?
The article details a concrete instance of harm caused by an AI system—specifically, a deepfake video using Giovanni Antonelli’s likeness and voice to promote products. This unauthorized use has already resulted in reputational damage and consumer deception, meeting the criteria for an AI Incident.
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Giovanna Antonelli detona IA: Entenda a razão para atriz 'processar a tecnologia'

2024-11-21
Metro World News Brasil
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a synthetic video featuring the actress's likeness and voice without consent, which constitutes misuse of AI technology. The harm includes violation of the actress's rights and damage to her reputation, which fits the definition of an AI Incident under violations of human rights or breach of applicable law protecting intellectual property and personal rights. The legal action and court injunction further confirm the harm has occurred.
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Giovanna Antonelli quer indenização milionária por propaganda falsa - OFuxico

2024-11-21
O Fuxico
Why's our monitor labelling this an incident or hazard?
The unauthorized use of a celebrity's image and voice in fraudulent advertising videos is a clear violation of rights and causes harm. Given the current technological context, such misuse often involves AI-generated deepfake or synthetic media technologies. Although the article does not explicitly state AI involvement, the nature of the harm and the method (fraudulent video with likeness and voice) strongly imply AI use. Therefore, this event meets the criteria for an AI Incident due to realized harm linked to AI misuse.
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Dor de cabeça! Giovanna Antonelli vai à Justiça por ter imagem usada em IA

2024-11-21
TV Fama Oficial
Why's our monitor labelling this an incident or hazard?
The use of AI to generate or manipulate the actress's image in a fake endorsement video directly leads to harm by spreading misinformation and violating her rights, fulfilling the criteria for an AI Incident. The harm includes violation of intellectual property and personal rights, as well as harm to the community through deceptive advertising. Therefore, this event qualifies as an AI Incident.
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Giovanna Antonelli e o uso indevido de imagem com IA

2024-11-22
O Antagonista
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI-generated deepfake technology to create a false video using the actress's image and voice without consent. This misuse has directly led to reputational harm and potential consumer fraud, fulfilling the criteria for an AI Incident under violations of rights and harm to communities. The legal action and requests for compensation and content removal further confirm the harm has materialized, not just a potential risk.