Deepfake scam uses AI to impersonate Princess Leonor and defraud Latin Americans

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Criminals use AI-generated deepfake videos and audio of Princess Leonor on TikTok and Facebook to promise massive money transfers. Victims, mainly in Latin America, are lured into paying fees (€100–200) under pretexts of taxes or transfer costs. The sophisticated AI impersonation has defrauded dozens, causing significant financial losses.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of AI systems to create realistic fake videos and audios (deepfakes) that are used maliciously to defraud people, causing direct financial harm (over 800 euros per victim) and violating rights related to image and identity. The AI system's use is central to the harm, fulfilling the criteria for an AI Incident due to realized harm (financial loss) and violation of rights (image misuse).[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainabilityHuman wellbeing

Industries
Media, social platforms, and marketingDigital security

Affected stakeholders
Consumers

Harm types
Economic/PropertyPsychologicalReputational

Severity
AI incident

AI system task:
Content generation

In other databases

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