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TV host Stamatina Tsimitsili revealed that AI-generated deepfake videos and audio featuring her and singer Anna Vissi promoting weight-loss products are circulating online. The misuse of AI for celebrity impersonation enables fraudulent endorsements, causing reputational harm and deceiving consumers.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of artificial intelligence to create a fraudulent video featuring public figures, which is a misuse of AI technology leading to harm through deception and potential damage to reputation. This fits the definition of an AI Incident as the AI system's use has directly led to harm (reputational and possibly consumer deception).[AI generated]