Whoopi Goldberg Warns Against AI-Generated Fake Ad

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Whoopi Goldberg has publicly condemned a fake AI-generated advertisement using her image to promote weight-loss drugs without her consent. The manipulated video, circulating on social media, misrepresents Goldberg, violating her intellectual property rights. She warned viewers on 'The View' not to trust the ad, emphasizing her lack of involvement.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly mentions AI-generated content (AI-mouthed likeness) used in a scam to deceive people into buying weight-loss drugs. The misuse of AI to create false endorsements directly leads to harm by misleading consumers, which fits the definition of an AI Incident. The harm includes violation of Goldberg's rights and potential health harm to consumers. Therefore, this is classified as an AI Incident.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainability

Industries
Media, social platforms, and marketingHealthcare, drugs, and biotechnology

Affected stakeholders
Women

Harm types
ReputationalHuman or fundamental rights

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation

In other databases

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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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Why's our monitor labelling this an incident or hazard?
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