Angela Similea's Image Misused in AI-Generated Ad

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Angela Similea, a renowned singer, has become a victim of AI misuse as her image was used without consent in an online cosmetic ad. She publicly condemned this unauthorized use, highlighting it as a violation of her rights. This incident reflects growing concerns over AI's role in unauthorized celebrity endorsements.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly mentions the use of AI to generate synthetic images and voice of the celebrities without their consent, which is a direct misuse of AI technology. This misuse has caused harm by violating their rights and misleading the public, fulfilling the criteria for an AI Incident under the framework. The harm is realized (not just potential), including reputational harm and violation of rights, and legal action is being pursued. Therefore, this event qualifies as an AI Incident.[AI generated]
AI principles
Respect of human rightsPrivacy & data governanceTransparency & explainabilityAccountability

Industries
Consumer productsMedia, social platforms, and marketing

Affected stakeholders
Other

Harm types
Human or fundamental rightsReputational

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Angela Similea, "victimă" a inteligenței artificiale. Reacția solistei, după ce a apărut fără voie într-o reclamă: "Încălcare a drepturilor." Ce spun avocații?

2025-02-07
click.ro
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to generate synthetic images and voice of the celebrities without their consent, which is a direct misuse of AI technology. This misuse has caused harm by violating their rights and misleading the public, fulfilling the criteria for an AI Incident under the framework. The harm is realized (not just potential), including reputational harm and violation of rights, and legal action is being pursued. Therefore, this event qualifies as an AI Incident.
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Angela Similea tună şi fulgeră după ce a devenit victima inteligenţei artificiale. A apărut într-o reclamă fără voia ei: "O încălcare a drepturilor mele"

2025-02-07
Unica.ro
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI was used to generate advertisements featuring the celebrities' images without their permission, which the celebrities themselves have publicly condemned as violations of their rights. This unauthorized use has caused reputational harm and confusion among the public, fulfilling the criteria for harm to persons and violations of rights under the AI Incident definition. The AI system's use directly led to these harms, making this an AI Incident rather than a hazard or complementary information.
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Angela Similea, victima infractorilor! Mesajul ei disperat: "Vreau să clarific și să neg ferm participarea mea în..."

2025-02-07
Cancan
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of artificial intelligence to create videos using Angela Similea's image without consent for advertising a cosmetic product, and similarly for Irina Loghin promoting a medication. This unauthorized use of AI-generated content causes harm by violating the artists' rights and misleading the public, which is a clear violation of fundamental rights and causes harm to communities through deception and potential financial loss. The AI system's role is pivotal in generating the manipulated content, making this an AI Incident rather than a hazard or complementary information.
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Reacția Angelei Similea, după ce imaginea artistei a apărut într-o reclamă creată cu ajutorul inteligenței artificială - B1TV.ro

2025-02-07
B1TV.ro
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI was used to create promotional videos featuring Angela Similea's image without her consent, which she identifies as a violation of her rights. This unauthorized use of her likeness in AI-generated content constitutes a breach of her personal rights and possibly intellectual property rights. Since the AI system's use directly caused this harm, the event qualifies as an AI Incident under the framework, specifically under violations of human rights or breach of obligations protecting fundamental rights.
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Imaginea Angelei Similea folosită în scop publicitar. Artista reacționează. "Vreau să clarific. Consider acest lucru o încălcare a drepturilor mele"

2025-02-08
Libertatea
Why's our monitor labelling this an incident or hazard?
The event describes AI-generated content (videos created with AI) that misuse the images of the artists for advertising without consent, which is a violation of their intellectual property and publicity rights, falling under violations of rights. The harm is realized as consumers have been deceived and the artists' reputations harmed. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's misuse in generating misleading advertising content.
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Imaginea Angelei Similea, folosită într-un spot publicitar fals, generat cu inteligența artificială. Oamenii sunt încurajați să cumpere un produs cosmetic | AUDIO

2025-02-08
Europa FM
Why's our monitor labelling this an incident or hazard?
The use of AI to create a false advertisement featuring Angela Similea's image without her permission constitutes a violation of her rights, specifically intellectual property and personal rights. The AI-generated content is used to mislead people into buying a cosmetic product, which can be considered harm to consumers and a breach of legal protections. Since the harm (violation of rights and deceptive advertising) has already occurred, this qualifies as an AI Incident.
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Imaginea Angelei Similea, folosită într-un spot publicitar fals, generat cu inteligența artificială. Oamenii sunt încurajați să cumpere un produs cosmetic | AUDIO

2025-02-08
Atitudinea | Stiri OnLine
Why's our monitor labelling this an incident or hazard?
An AI system was used to generate a false advertisement featuring the image of Angela Similea, encouraging people to buy a cosmetic product. This unauthorized use of her likeness and the creation of deceptive content directly violates her intellectual property and personal rights. The involvement of AI in generating the fake advertisement and the resulting harm to the individual's rights qualifies this as an AI Incident under the framework.
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Angela Similea, victima inteligenţei artificiale. În ce fel de reclamă a apărut fără voia ei

2025-02-09
BZI.ro
Why's our monitor labelling this an incident or hazard?
The article explicitly states that AI was used to create advertisements featuring the images of Angela Similea and Irina Loghin without their consent. This unauthorized use constitutes a violation of their rights, specifically intellectual property and personal rights, which is a breach of applicable law protecting fundamental and intellectual property rights. The harm has already materialized as the celebrities have publicly denounced the misuse and its negative impact on their image. Hence, this is an AI Incident due to the direct involvement of AI in causing harm through unauthorized image generation and use.