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Google has rolled out an AI-driven “fingerprinting” technique that uniquely identifies users by aggregating device and browser parameters, replacing cookies to enable persistent, virtually unchallengeable tracking. Privacy advocates and regulators warn this probabilistic profiling breaches user privacy rights and undermines online anonymity, with few options to opt out.[AI generated]
Why's our monitor labelling this an incident or hazard?
Fingerprinting is a technique that involves sophisticated data processing to uniquely identify and track users, which fits the definition of an AI system's use in data-driven profiling and tracking. The event involves the use of this AI-enabled tracking method leading to violations of user privacy and potentially breaches of data protection rights, which are human rights under applicable law. Since the tracking is actively occurring and has led to concerns about loss of user control and privacy violations, this constitutes an AI Incident under the framework, specifically a violation of human rights and privacy protections. The article reports on the realized use and its direct impact, not just potential future harm or complementary information.[AI generated]