NetEase Apologizes for AI-Generated Valentine's Promo Featuring Underage Character

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NetEase Super Membership used AI-generated promotional text featuring an underage NPC from ‘Yan Yun 16 Sheng’ for Valentine’s Day, sparking player backlash. NetEase apologized, took down the content, and committed to tighter AI content review and collaboration with the game team to prevent future missteps.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of AI to generate promotional content that misrepresented a minor character, leading to harm in the form of negative player experience and reputational damage. The AI system's use directly led to this harm, as the AI-generated text was the cause of the inappropriate content. Therefore, this qualifies as an AI Incident due to harm caused by AI-generated content misuse.[AI generated]
AI principles
AccountabilitySafetyRobustness & digital securityRespect of human rightsHuman wellbeingTransparency & explainability
Industries
Media, social platforms, and marketingArts, entertainment, and recreation
Affected stakeholders
ConsumersBusiness
Harm types
ReputationalPsychologicalPublic interestHuman or fundamental rights
Business function:
Marketing and advertisement
AI system task:
Content generation

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